Mixing Personal and Professional Twitter Use
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- 48% of employers monitor employees' social media and 28% have fired someone for their online content. Twitter is public and employers check candidates' profiles. - People have been fired for inappropriate tweets identifying themselves as employees and tweets that damage a company's reputation. Companies monitor to avoid liability. - If identifying yourself with a company on social media, you represent that brand publicly and blur personal and professional lines. Disclaimers don't remove this responsibility. - 53% of employers check candidates' social media and 43% found content causing them not to hire, such as poor communication skills, inappropriate photos, or negative comments about previous employers.
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Slides from ISD Digital Roadshow @IOE 29th June 2016 - 'Your digital footprint'
Slides from ISD Digital Roadshow @IOE 29th June 2016 - 'Your digital footprint'
Adecco Global Social Recruiting Study Global Results 2014
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Jskipper using social media for recruitment 201004
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Using Social Media In HR & Recruiting 10 20 2009 SummitUp Conference
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Slides from my talk at Salford University, November 2013 on social media; user psychology and marketing.
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The document provides an overview of search engine optimization and analytics topics. It discusses the current search landscape dominated by Google, how Google's algorithm frequently updates to prioritize certain types of content, and the importance of developing a comprehensive keyword plan including short and long-tail keywords. It also covers best practices for blogging, measuring return on investment through analytics metrics, and experts to follow on Twitter for continued learning.
Manchester metropolitan university careers week
This document provides guidance on using social media for job hunting. It discusses three key things to consider: finding jobs, standing out from applicants, and making a good impression. It recommends following companies and recruiters on Twitter and LinkedIn to see posted jobs. It also suggests using social media to showcase passion for your industry and build professional connections. The document warns that employers may screen candidates' social media, so to maintain a polished online presence and be mindful of what is publicly visible.
A guide to corporate blogging
The document provides guidance on blogging, including why it is important for bringing website traffic and demonstrating authority. It discusses who blogs are for and common problems with blogging like generating ideas and time pressures. It then presents a three-step process for generating blog post ideas, using the topics of industry news, reviews, how-to guides, and jobs. Specific examples are given around a copywriter generating ideas about their role. Finally, it discusses allocating time for blogging and basic post structure.
A Student's Guide to Social Media
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.
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This document discusses search engine optimization (SEO) and how to influence Google rankings. It notes that SEO is the process of improving traffic to a website from search engines. Key factors that influence search results include on-site elements like meta data, internal links, written content, and file names. Off-site elements like external links and blogging are also important. The document provides tips on optimizing elements like meta titles, URLs, and content with keywords to improve search engine rankings.
Using social media for job hunting
Using social media to job hunt
Social media can be used in three main ways to job hunt: (1) Employers use cheaper social media sites like Twitter and LinkedIn to recruit candidates and find relevant skills; (2) Candidates can create profiles on sites like Wordpress, Flickr and YouTube to showcase work and skills; (3) Networking at local industry events and adding relevant contacts on social media helps candidates make "proper" connections. However, candidates must curate social media privacy settings and avoid unprofessional content to make a positive impression, as over 40% of employers review candidates' social profiles during hiring.
The State of the Manchester blogosphere
This report analyzes the state of blogging in Manchester across five sectors: Manchester-centric, personal, art and culture, news and politics, and digital and PR. Data was collected on over 350 blogs from August 2010, including metrics like posts per month, age, links, and social media presence. On average, Manchester blogs are hosted on Blogger, created in 2007, and have 10 posts per month. Most blogs feature images and have a Twitter profile linked from the homepage. When analyzing blogs by sector, personal blogs average 14 posts per month and were created in 2007, while news and politics blogs average 56 posts and were created in 2008.
The State of the Manchester Blogosphere
In August 2010, Delineo commissioned a report into the state of the Manchester blogosphere. The team examined over 350 blogs in order to compile an extensive investigation into the Manchester blogging community.
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Salford Search and Social Media Marketing Slides, Nov 2013
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Mixing Personal and Professional Twitter Use
- 1. Avoid a Tweet45: Mixing personal and professional Twitter use “Work is not hard at all. But the pay is extremely low & my boss is a d**k”
- 3. 28% of employers have sacked an employee for content on their social networking profile.
- 4. Twitter is an open platform which anyone can readCareer Builder.co.uk, 2010
- 7. John Dixon, Cardiff Councillor -‘Scientology Tweet’
- 9. Company statements “The views she has expressed recently on Twitter are not in keeping with the standards we set.” “We simply cannot risk any possible link between our mission and the sort of photos and material that you openly share with the online public…I hope you try to understand that our employees are held to a different standard.”
- 11. Tweets are in the public domain (Reputation)
- 12. Breach of terms and conditions (Confidentiality)
- 14. Be aware of any social media policies the company has
- 15. “These opinions are my own”
- 17. Brand representative You’re now a representative of that brand, publicly. The lines start to blur between what’s personal and what’s professional, and all the disclaimers in the world won’t always mean that you can or should post whatever’s on your mind. Amber Naslund, Director of Community, Radian 6
- 19. 53% of employers check candidates on social networks
- 22. Candidate posted inappropriate photographs or information (9%)
- 23. Candidate posted negative comments about their previous employer and co-workers (9%)
- 26. Profile provided a good feel for the candidate’s personality and fit (28%)
- 27. Candidate conveyed a professional image (22%)Positives of using social media
- 29. Include them on lists and tweets (if they want)
- 30. Have a social media policyAvoiding pitfalls if you’re an employer