This document discusses building and using a personal brand through social media. It addresses three main questions: What social media is and how it can be used as a tool; Why someone should use social media to build their personal brand; and How to do so effectively. Some key points discussed include using social media to gain brand recognition, curating the information you publish, interacting with others in an approachable style, and persisting with social media over time for the purpose of networking, collaboration opportunities, and career development. The overall aim of using personal branding on social media is to create value for both yourself and society.

1. Building and usingPersonal Brandwith Social MediaTai Tran & Duy Doan18 / 7 / 20091

2. What & Why & HowTo answer 3 questions2

3. 1. You and Social mediaWhat3

4. 4Social Media

5. Social Mediaoffer you good Toolsand create good Environmentsfor Youto achieve your Purposes5

6. 6

7. What tools?Social Media!7

8. 2. Why use Social Media?Why8

9. 1. Because Social Media offer9

10. 2. and:Social MediaSatisfy your Needs10

11. Social11Media

12. 3. How to do it effectivelyHow12

13. 13

14. Brand recognition14TaiTranTypical identification

15. Information filter15PublishInfoRSS ReaderTwitterLinkHayFacebookInfoInfoInfo

16. Manage publicationsCreate your own recognizable styleManage the information you publishServe your purposeLeave no bad effect later on. Example: apply for jobsUse tools to monitor what people are talking about you / your organization / your concernsTwitter SearchFacebookLinkHay comment and hotnessBlog surveysQuestions on TumblrGo offline if you don't feel wellNegatively affect the image you're buildingNeed for affection can be satisfied offline16

17. Approachable communication styleAttitudeLearn and shareDefend your argumentsInvoke discussions but avoid being provocaitve. Purpose: dig deep into the issues being discussedServe the community, then develop one's selfLanguageWho are you writing for?GurusThe publicThe youngWhat language?Simple & straight-forward17

18. Reaction to information18Share informationArchive articlesOpinionsInteresting personFollowInappropriate infoIgnoreInappropriate personIgnore

19. Different images in different places - here is why19Different environmentsDifferent behaviorsDiff. categories of infoFinanceTechnologyDifferent occupationsDeveloperMarketerOne person taking multiple rolesAnalystPR

20. The now open secret20Persistent with purposeFlexible in behaviors

21. Personal branding besidesSocial MediaNewspapers, journalsOther communitiesBring ideas from Social Media to discuss elsewhereAbsorb ideas from elsewhere to discuss in Social Media communities21

22. Using Personal Brands22

23. Using Personal BrandsBuild networksReady for collaborationReady for opportunitiesCareer developmentCreate values for societyShare knowledgeBecome role models: successful & ethical23

24. Wish you Success!Tai TranIndependent Finance and Strategy Analystwww.taitran.comDuy DoanProduct Manager, sannhac.com & i-pro.vnhttp://twitter.com/icememine24