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Social Media Marketing for REALTORS®
The document outlines a presentation by Anthony Ebright on social media marketing strategies specifically for realtors. It covers key branding concepts, objections faced by realtors regarding social media, and a detailed 10-step plan to enhance their online presence. Additionally, it provides insights into social media tools and suggests bonus steps for effective marketing.
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Social Media Marketing for REALTORS®
- 1. Social Media Marketingfor REALTORS®Presented byAnthony EbrightSales Manager, Home Mortgage Consultant Wells Fargo Home Mortgagewww.anthonyebright.comCopyright © 2010 Anthony Ebright
- 2. AgendaWhat is aBrand?
- 3. Where do welook for information online?
- 4. What is SocialMedia?
- 5. Social Media SearchEngines
- 6. Top Realtor® Objectionsto Social Media Marketing
- 7. Questions Realtors® MustAnswer About Social Media Marketing
- 8. Social Media MarketingTools for Realtors®
- 9. 10 Steps toKick Start Your Real Estate Social Media Marketing Plan!
- 10. Bonus Steps toKick Start Your Real Estate Social Media Marketing Plan!
- 11.
- 12. What is abrand?A Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to… Customers, Staff, Investors etc. – Wikipedia
- 13. The word brandbegan simply as a way to tell one person's cattle from another by means of a hot iron stamp. -WikipediaYou are a Brand!What are you doing to promote your Brand?
- 14. Example:Anthony Ebright, HomeMortgage Consultant – Wells Fargo Home MortgageYou can find me on Google or on:www.anthonyebright.comwww.facebook.com/anthonyebrightwww.linkedin.com/anthonyebrightwww.activerain.com/anthonyebrightwww.twitter.com/anthonyebrightWhat I want you to know about me:20 Years Experience in Mortgage Lending
- 15. Conforming, Super Conforming,High Balance and Jumbo Lender
- 16. FHA and VASpecialist
- 17. Sonoma County WineCountry Local
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- 19. Branding and MarketingMentor
- 20. Real Estate Agent’sAdvocate
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- 22. Apple Inc. /Mac/ Iphone/ Ipad Lover
- 23. All Around CoolNerdWhere do we look for information online?
- 24. Source: PRWeek andPR Newswire, “2010PRWeek/PR Newswire Media Survey.” April 1, 2010–www.eMarketer.com
- 25. The Most PopularWeb Sites In The US
- 26. What is SocialMedia?Social Media is a internet based tool for people to actively connect and share content with each other which is either self generated or professional created. – wikipedia
- 27. Social Media islike word of mouse marketingImage: jscreationzs / FreeDigitalPhotos.net88
- 31. Social Media SearchEngines48ers.com
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- 45. yoName.comTop REALTOR® Objectionsto Social Media MarketingI don’t have the time!
- 46. I don’t knowwhere to begin
- 47. I don’t knowwhat to talk about
- 48. I don’t wantto deal with the noise
- 49. I’m concerned aboutmy privacy
- 50. I’m intimidated bythe technology
- 51. There’s too muchcompetition
- 52. There’s not enoughROIQuestions REALTORS® Must Answer About Social Media Marketing Who are you?
- 53. What are yourgoals for your brand?
- 54. What does yourbrand represent?
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- 56. Where’s your mainwebsite?
- 57. What tools areyou going to use to drive traffic to your website?
- 58. How much interactionare you planning on having with your audience?
- 59. How are yougoing to measure your branding effectiveness?
- 60. How much timeare you going to dedicate to this?1414
- 61. Top Social MediaTools For REALTORS®15
- 62. 10 Steps toKick Start Your Real Estate Social Media Marketing Plan!Get a notebook!
- 63. Write your profilein your notebook, then use a text editor.
- 64. Set up yourSocial Networks: Facebook, Linkedin, Twitter, Youtube, etc.
- 65. Set up yourBlog – Use Activerain, Wordpress, or Blogger
- 66. Set up yourHootsuite Account to manager your profiles
- 67. Use Google Alertor StepRep to monitor your brand
- 68. Put your profileson your signature line
- 69. Set up anemail & snail mail campaign
- 70. Get a ContactManagement Program
- 71. Ask for thebusiness16
- 72. Bonus Steps toKick Start Your Real Estate Social Media Marketing Plan!Get a camera and start taking pictures!
- 73. Join Flickr andPicnik
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- 75. Get a SmartPhone!
- 76. Join online groups,see what’s being said
- 77. Participate in theconversation
- 78. Share your ideasand your experiences – Be Transparent!
- 79. Write quality content,not quantity – Be the expert.
- 80. Meet your “friends”face to face
- 81. Set goals forwhat you want to accomplish
- 82. Time Block forConsistency17
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- 84. Thank You ForYour Time!1919
- 85. More Questions?You canconnect with me:Anthony Ebright, Sales ManagerWells Fargo Home MortgageOffice: 707-521-4033 Mobile: 707-548-0752Work: www.anthonyebright.comFacebook: facebook.com/anthonyebrightLinkedin: linkedin.com/anthonyebrightBlog: activerain.com/anthonyebrightTwitter: twitter.com/anthonyebrightEmail: anthony.d.ebright@wellsfargo.comCopyright © 2010 Anthony Ebright