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101020 mw social media presentation gose

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Mark Walker
Mark Walker

This document provides an introduction to social media and outlines steps for businesses to get started using social media. It discusses what social media is, the benefits it provides, who is using social media, and what businesses can use it for, such as marketing, sales, and communications. The document then recommends three steps for businesses: 1) start by listening and joining social media platforms, 2) look and learn from what others are doing, and 3) take action with small, regular steps like setting up social media profiles and posting blog entries.

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AN INTRODUCTION TO SOCIAL MEDIA Mark Walker, SCIP
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Context
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is It For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What Should I Do?
Step 1: Start Listening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter
Tweetdeck
LinkedIn
Step 2: Look and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Look and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Look and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Act Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Guides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep In Touch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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