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Writing for Wider Audiences - EAD Workshop
- 1. writing for wider audiences building your personal learning network through tweeting & blogging
- 3. learning goals 1.Investigate your current digital presence and understand ways to influence/enhance it. 2.Know the basics of building an online Personal Learning Network. 3. Learn how to connect to and contribute to existing online learning communities related to your interests. 4. Connect with scholars using SoMe and form connections.
- 4. 1. Your Digital Presence 2. Building a Network 3. Best Practices for Engagement
- 6. Social media is one tool in your toolbox. Social media is becoming an ever present reality. Search committees will search you and look at your social media profiles. credit: www.paulgordonbrown.com
- 7. Faculty and scholars are increasingly using social media to expand their audiences and share their expertise in community.
- 8. social media 201 beyond the basics* *want or need a basic tutorial? Let’s do lunch!
- 12. what does my digital presence say about me?
- 13. Google activity
- 15. digital presence 1. You have digital footprints (what you post), digital shadow (what other people post), and a digital trail (data about you… whether you want it or not. credit: www.paulgordonbrown.com 2. Be aware of what is out there when people search you. Be aware of what your social media profiles say about you. 3. The best defense is a good offense. Define what you want others to see rather than leaving it to chance.
- 16. what is your brand?
- 21. PLN activity List 5 topics/research interests Go to www.twitter.com and enter those topics into the search What comes up? Any chats? Anyone worth following?
- 22. network. personal learning Build professional learning network(s) via social media and enhance existing connections. Look for opportunities for academic collaboration and strengthening professional connections. Engage in free and low cost professional development.
- 26. credit: www.paulgordonbrown.com Use hashtags …to share content within your network …tweet at conferences …connect with existing conversations
- 28. To increase engagement add...
- 29. 1. Tweeting ≠ Engaging (also reply and RT) 2. Verify before your RT 3. Post consistently 4. Give credit (HT or RT) 5. Be careful about tone 5 tips 30% 20% 70% Regular tweets Retweets Replies
- 35. The balancing act of private vs. public
- 36. … and personal vs. “professional”
- 37. 1. Start you own blog or contribute to existing blogs. 2. Claim your name as a URL (e.g. www.heathersheagasser.com) 3. Link blog posts to Twitter, LinkedIn to expand reach. 4. Consider a blend of personal, scholarly, professional. 5. Post consistently…. And write brief posts. 6. Be patient. blogging
Editor's Notes
- What is the first thing that comes up? Is it you? Is it someone else? What do you want to show up?
- First, think about your brand promise. If you don’t have one, it’s time to come up with one! What makes you or your organization stand out? Are there specific groups of people you want to reach – Boy Scouts, Barbie doll collectors, potential college students? Convince them that their lives would be more fulfilling with you on their side. What do you do better than anyone else? Does your factory make gum that blows bigger bubbles than any other brand? Does your auto shop specialize in Lamborghinis? Does your pet-grooming business hold a “Top Dog Contest?” You get the idea. Second, decide on a call to action. What do you want your clients, customers, or followers to do? What words can you use to coax them into doing it? You don’t have to spell it out – “Please buy my product! Pretty please!” Think about what types of messages and what tones of voice work best for your particular clientele. Get creative. Pose a challenge. The folks at the bubblegum factory might tempt you to “pop” in for a tour. The Lamborghini shop might ask potential customers to take them for a test drive. Third, think about this: who are you? Whether you’re a person or an organization, consider all the components of your complex personality. Brainstorm the best words to describe you, as well as your audience, your peer institutions, and whoever else you’d like to connect with. Toss everything out there. Don’t hold back. Now, take your awesome collection of words and think in terms of hashtags, keywords, connecting, and work on whittling down the list. The pet groomers might want to target fans of #dogsoftwitter. Lamborghini might connect with people looking for a #newcar.
- People, websites, apps, books, resources that are your “real world classroom” – a combination of formal and informal learning spaces.
- Digital tools are essential today. The abundance of information available “requires that we offload our cognitive capacity onto a network of people and technology our networks are incredibly rich now, whether it’s a mobile phone, whether it’s a computer, whether it’s access to a database, but we’re seeing a significant explosion in how we start to connect with other people but also how we connect with data sources” (Siemens, G., n.d., para. 4). To facilitate learning I currently use computer for online classes, tutorials, research, and reading. Various editing and design software serve as learning experiences as I used them for projects. Email, social networks, blogs, and texting, either on the computer or iPhone also facilitate social learning.
- Digital tools are essential today. The abundance of information available “requires that we offload our cognitive capacity onto a network of people and technology our networks are incredibly rich now, whether it’s a mobile phone, whether it’s a computer, whether it’s access to a database, but we’re seeing a significant explosion in how we start to connect with other people but also how we connect with data sources” (Siemens, G., n.d., para. 4). To facilitate learning I currently use computer for online classes, tutorials, research, and reading. Various editing and design software serve as learning experiences as I used them for projects. Email, social networks, blogs, and texting, either on the computer or iPhone also facilitate social learning.