Advertising conventions and Task
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Most advertisements follow certain conventions: they include a picture filling the background, a slogan, and a logo to help audiences identify the advertiser. Advertisements also aim to create continuity across multiple ads by keeping the same style of photography, font, and visual elements. Sometimes images are manipulated or seek to educate rather than promote a product directly. Ads may also contain just text or make use of intertextuality by borrowing elements from other media texts, sometimes for humor or irony.
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Background pictures and Information doesn't belong to the account holder. The photos are search from google while the information have been cited at a k-12 program book entitled:
MEDIA AND INFORMATION LITERACY (Module 11)
Exclusively published and distributed by
DIWA LEARNING SYSTEM INC
4/F SEDCCO 1 Bldg
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Author: Boots C. Liquigan
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4
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Disclaimer:
Background pictures and Information doesn't belong to the account holder. The photos are search from google while the information have been cited at a k-12 program book entitled:
MEDIA AND INFORMATION LITERACY (Module 11)
Exclusively published and distributed by
DIWA LEARNING SYSTEM INC
4/F SEDCCO 1 Bldg
120 Thailand corner Legaspi Streets
Legaspi Village, 1229 Makati city, Philippines
Author: Boots C. Liquigan
I hope this will help in your learning and activities but please cite the book. Thank you!
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Advertising techniques trainers ad
This document outlines several common advertising techniques: humour, shock, emotion, demonstration, comparative, celebrity endorsement, and enigma advertising. For each technique, it lists pros and cons. For example, humour can be memorable and entertaining but sometimes the consumer does not pay attention to the product. Shock can change behavior but may alienate audiences. Emotion appeals can create affection if the right emotion matches the brand but may not work otherwise.
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On a daily basis, consumers are surrounded by visual material. Using the combined knowledge of visual argument and the rhetorical situation allows us understand how the language (and symbols) of a text create meaning.
Topic: Using elements of the Rhetorical Situation, write an analysis of an advertisement or political cartoon. The advertisement or cartoon may be found using YouTube, Google Images, or other Internet locations where advertisements or political cartoon may be found.
Do not select topics from the following list unless you have permission from your instructor. These topics fall into the following categories: too broad (you will not write a book for this class), the topic is too current making reliable sources difficult to obtain, or the instructor has seen the issues too many times to read another paper on the issue.
Abortion
Capital Punishment
Censorship
Cell phone use while driving
Child Abuse
Eating disorders
Euthanasia
Evolution
Gun Control
Legalizing Marijuana
Smoking
Stem Cell Research
Purpose: The purpose of your analysis is to apply critical thinking skills to visual rhetoric and understand how the piece achieves its effect. Be sure you have read “Ad Analysis” from Writing Commons.
Audience: Gear your analysis for you, your classmates, your instructor, and the original audience for the visual selected. You will need to carefully review the intended audience for the piece.
Length and Source Requirements: Essay should be 700-800 words in length, plus Works Cited/References page (follow APA or MLA format and documentation per your professor). The advertisement is the only source required.
Format: Follow MLA or APA style for format and documentation as directed by your instructor.
Focus: Your analysis should show the intended audience for the piece as well as the purpose and implied purpose for the piece. Carefully analyze how the piece has presented its ideas and what “tools” have been used to persuade the intended audience. When choosing a piece, choose a piece that captures your attention. What argument is being made in that one piece? Who or what is the piece about?
Organization and Development: After choosing the visual argument you will analyze, do some background reading.
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· Tone—Attitude toward the subject
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- 2. And they usually have a slogan
- 3. There's also a logo, to help the audience identify the charity…
- 4. And to create continuity across a number of adverts
- 5. You will notice here,that the same style of photography, the anchorage, and the font type are the same as in the previous image…
- 6. And sometimes an image will be manipulated to make it look more unusual, or the image will not be promoting a product, but seeking to educate people…
- 8. Occasionally, an advert will make use of intertextuality…
- 9. Intertextuality is where elements are borrowed from one media text, and reused, sometimes for irony, or for a humourous effect…
- 12. YOUR TASK Research a current charity/ government campaign Eg. NSPCC/ CHILDLINE/ DRINK DRIVING/ ROAD SAFETY Research the background of the agency/ charity – what are their aims Identify the main features of a campaign [denotation/ connotation Find out who the audience is for the campaign Discuss how successful it is based on your research.