A storyboard is used to visually plan out an animation or film shot by shot like a comic book. It shows what characters are doing and saying, how much time has passed between scenes, and the camera angles. Creating a storyboard allows you to work out any issues before production and get feedback on your ideas. An example storyboard by Saul Bass for Psycho is analyzed to understand the feelings it conveys and camera techniques used. The document concludes by instructing the reader to design a storyboard for a film poster that would be part of a cross-platform campaign, following trailer conventions.

1. I WANT
FO: I can convey information –
explain processes or concepts and
combine ideas in different ways
TO TELL
LO: how to understand genre and
marketing
YOU A
STORY

4. What is a storyboard?
Once a concept or script is written for a film or animation, the next step is to make a
storyboard. A storyboard visually tells the story of an animation panel by panel, kind of
like a comic book.
Your storyboard will /should convey some of the following information:
•What characters are in the frame, and how are they moving?
•What are the characters saying to each other, if anything?
•How much time has passed between the last frame of the storyboard and the current
one?
•Where the "camera" is in the scene? Close or far away? Is the camera moving?
Why make a storyboard?
Creating a storyboard will help you plan your animation out shot by shot. You can make
changes to your storyboard before you start animating, instead of changing your mind
later. You will also be able to talk about your animation and show your storyboard to
other people to get feedback on your ideas.

5. FO: I can convey information – explain processes
or concepts and combine ideas in different ways
LO: how understand genre and marketing
Saul Bass; Original storyboard
for Psycho 1960. dir. Alfred
Hitchcock
What are the main features
of this storyboard?
What feeling does it convey
for the spectator?
What camera shots/ angles
are being used?

7. YOUR TASK IS TO DESIGN THE
ACCOMPANYING
STORYBOARD FOR
YOUR FILM POSTER THAT
WOULD FORM PART OF YOUR CROSS
PLATFORM CAMPAIGN.
REMEMBER THIS IS A TRAILER – AND
WILL NEED TO INCLUDE THE CODES
AND CONVENTIONS ASSOCIATED
WITH THIS FORM.