This document discusses various codes and conventions used in television advertising, including camera angles, shot types, iconography, editing, lighting, sound, music, computer graphics, and special effects. It prompts the reader to recall different codes and conventions they've seen, defines iconography, discusses how editing and sound are used to construct ads, and asks the reader to identify codes and conventions in a sample Guinness ad.

1. ADVERT
ANALYSES
CODES AND CONVENTIONS

2. CODES AND
CONVENTIONS:
Camera angles
Shot types
Iconography
Editing
Lighting
Sound
Music
Computer graphics
Special effects (SFX)

3. CODES AND
CONVENTIONS:
List any camera angles you can recall

4. CODES AND
CONVENTIONS:
List any shot types you can recall

5. CODES AND
CONVENTIONS:
What is iconography?

6. CODES AND
CONVENTIONS:
How is editing important to the
construction of an advert?

7. CODES AND
CONVENTIONS:
How is sound used in television
advertising?
What elements make up a the television
advertising soundtrack?

8. CODES AND
CONVENTIONS:
What computer graphics would you
expect to see on a television
advertisement?

9. CODES AND
CONVENTIONS:
What special effects would you expect
to see on a television advertisement?

10. CODES AND
CONVENTIONS:
Watch the following advert and
identify as many codes and
conventions as you can

11. CODES AND
CONVENTIONS:
The Surfer
Guinness