This document provides conventions and considerations for creating an advertisement for a music album release. It lists typical elements included in album advertisements such as the artist's name and logo, album name, release date and place of purchase, album cover art or images reflecting the genre, tour information, and reviews. It also outlines areas to consider like using images that address the target audience, using color and font to highlight and complement different elements, choosing an appropriate tone with language, properly integrating text and images, and creating a mise-en-scene that fits the genre. The goal is to include relevant information and design an eye-catching advertisement that promotes the album release effectively.

1. Conventions of an Advertisement
An image that
reflects the genre
Release date
Album's Name
Tour Information
Website
Artist’s Name and
Logo

2. Conventions
• The release date
• Place(s) of Purchase
• Image of the DigiPak cover/logo/band
symbol/prominent image
• Artist’s name
• Record label
• Reviews
• Genre of the band reflected in text/colour/font/images
• Information about what is included in DigiPak
• Tour information (possibly)
• Use of new media
• Persuasive/Eye Catching Text/Images

3. Areas to Consider When Making Your
Advertisement
1. Images—What is used? Where they are placed? How they create
balance? How the image ‘addresses’ the target audience
2. Colour—Why are certain colours used? How do certain colours
highlight areas of the advertisement? The balance of colours
3. Font—What size of font will be used? When will the font size,
type or style change, why? How does writing work with images
and/or colour?
4. Language—What tone do you wish to create? How will this be
done with word selection, sentence types tense, voice, ect?
5. Integration of Text and Images—Where they are placed, the
ordering, layout, sequencing?
6. Mise-en-scene—How is the mes appropriate for the genre?
All of the above must relate to the genre.

4. Artists Name
Name of
Album and
one of the
singles
Reviews and
star rating
An image
that usually
reflects the
genre
Release date
and where it
can be found
The Artist’s
and Record
Label’s
website