Exploring social issue advertising teacher draft
•Download as DOC, PDF•
0 likes•291 views
Report
Share
Report
Share
Recommended
Ethical issues in advertising
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
Ethical Issues in Advertising
The document discusses ethical issues in advertising. It covers the role of advertising in modern business, including its economic, social and psychological functions. Advertising plays an important role by communicating information about products to consumers and creating markets. However, there are also controversies around its impact. The document outlines guidelines from the Advertising Standards Council of India to ensure advertising is truthful, not offensive or indecent, and observes fairness. Common ethical issues include misleading consumers, using vulgarity or stereotypes, and advertising controversial products like alcohol.
Girls aloud representation lesson
This document discusses representation and how bands are portrayed in the music industry based on their genre and gender. It uses the girl band Girls Aloud as an example, analyzing how their image is constructed through techniques like photography style, facial expressions, clothing and use of text in magazine covers and album art. Representation is determined by the visual elements used in an image and how they are intended to reinforce a particular message about the band to their target audience. Students are then tasked with researching representation of a music artist by finding multiple images from different sources and analyzing the denotation and connotation of each.
Recommended
Ethical issues in advertising
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
Ethical Issues in Advertising
The document discusses ethical issues in advertising. It covers the role of advertising in modern business, including its economic, social and psychological functions. Advertising plays an important role by communicating information about products to consumers and creating markets. However, there are also controversies around its impact. The document outlines guidelines from the Advertising Standards Council of India to ensure advertising is truthful, not offensive or indecent, and observes fairness. Common ethical issues include misleading consumers, using vulgarity or stereotypes, and advertising controversial products like alcohol.
Girls aloud representation lesson
This document discusses representation and how bands are portrayed in the music industry based on their genre and gender. It uses the girl band Girls Aloud as an example, analyzing how their image is constructed through techniques like photography style, facial expressions, clothing and use of text in magazine covers and album art. Representation is determined by the visual elements used in an image and how they are intended to reinforce a particular message about the band to their target audience. Students are then tasked with researching representation of a music artist by finding multiple images from different sources and analyzing the denotation and connotation of each.
Musicmagazine analysis
The Rolling Stone magazine Christmas issue features Snoop Dogg on the cover in a Santa hat and holding a candy cane pipe, fitting the holiday theme. Key information for readers is placed on the left third of the cover.
The Metallica cover keeps the magazine's traditional red and white design. It features a photo of the band and positions essential elements like the masthead and lead article prominently.
The Prodigy cover uses bright colors and positions elements like the lead article and cover lines effectively based on the space used by a free CD offer.
The summaries provide a high-level overview of the key visual elements and layout strategies used in the magazine covers discussed in the document. They hit
48104 responding to a media brief 2013
This document provides guidance to students on a controlled assessment task for a GCSE Media Studies course. Students are given a brief to create an integrated media campaign on the topic of "Putting Your Life Online." They must conduct research, create ideas and treatments for two different media forms, produce two media products, and write an evaluation. The task aims to develop students' research, planning, production, and evaluation skills. Students will be assessed on these skills and on their ability to construct media products to address the given brief.
Examples student work campaigns
The document discusses being able to select the appropriate language, presentation style, layout, and formality for different audiences and purposes in writing. It also mentions considering how these choices will impact the reader.
Advertising conventions and Task
Most advertisements follow certain conventions: they include a picture filling the background, a slogan, and a logo to help audiences identify the advertiser. Advertisements also aim to create continuity across multiple ads by keeping the same style of photography, font, and visual elements. Sometimes images are manipulated or seek to educate rather than promote a product directly. Ads may also contain just text or make use of intertextuality by borrowing elements from other media texts, sometimes for humor or irony.
Charitysocial advertisng introduction
This document discusses charity advertising and outlines an assignment brief. It notes that charity advertising has to promote awareness of important issues and causes, which can sometimes involve taboo or negative topics. Charities also have to demonstrate that they are using donations effectively. While provocative ads can spark discussion, some have faced criticism for using excessive stereotypes. The brief asks students to research charities, document their idea development process, and create a set of print or audiovisual ads addressing a social issue. They will then evaluate their work in relation to media studies concepts.
Supporting materials for film promotion analysis
The document provides guidance on how to write an analytical essay comparing the impact and effectiveness of two promotional methods used to market a film. The summary should be:
The essay should introduce film genre, marketing, and cross-platform campaigns. The body should analyze a film poster campaign in detail, focusing on imagery, taglines, and targeting audiences over time. It should also analyze a film trailer by discussing its construction, shots, sound, and how it engages audiences. The conclusion should review how effectively the coordinated campaign promoted the film and interested audiences.
Storyboarding [including Saul Bass Psycho]
A storyboard is used to visually plan out an animation or film shot by shot like a comic book. It shows what characters are doing and saying, how much time has passed between scenes, and the camera angles. Creating a storyboard allows you to work out any issues before production and get feedback on your ideas. An example storyboard by Saul Bass for Psycho is analyzed to understand the feelings it conveys and camera techniques used. The document concludes by instructing the reader to design a storyboard for a film poster that would be part of a cross-platform campaign, following trailer conventions.
Film promotion contagion
Film genre involves categorizing films based on recognizable conventions. Producers and distributors use genre to minimize economic risk and promote films. Audiences use genre to have predictable experiences and develop expectations. A genre film contains conventions of that genre but also innovates or subverts conventions to avoid being formulaic. Generic conventions typically involve recurring elements like setting, visual style, themes, characters, and narratives.
Censorship And Regulation[1]
The document discusses the issues around censorship and regulation of films in the UK and US. It outlines the key viewpoints of advocates who argue censorship protects societal morality, versus critics who say it imposes viewpoints. The US system relies on ratings while the UK uses the British Board of Film Classification. Contemporary examples of censorship controversies are given, like reactions to Life of Brian and films addressed religious topics. Case studies of specific films are mentioned to illustrate these issues but not analyzed in depth. The conclusion questions if censorship will ever change given new media like the internet challenges imposed views of suitability.
French New Wave
The French New Wave was an influential film movement that emerged in France in the late 1950s. A group of young film critics-turned-directors rejected classical filmmaking styles in favor of personal expression, deep composition, long takes, and location shooting. They drew inspiration from American films and aimed to bring a sense of realism and flexibility to cinema. Some of the most influential French New Wave films included Breathless, The 400 Blows, and Jules and Jim. The movement had a significant impact on global filmmaking styles.
Shocking Cinema
This document discusses the concept of shock in cinema and its effects on spectators. It defines shock not by film genre but by the intense feelings experienced by viewers, which can occur when watching films across genres. It explores what contributes to creating shock, such as social/cultural factors and cinematography techniques. Key examples provided that induce shock include The Accused, The Idiots, and Life of Brian, focusing on how shock is used to question audiences. The document advises analyzing how shock is created and its effect on spectators in the opening of Irreversible.
More Related Content
More from Alan Fairnie
Musicmagazine analysis
The Rolling Stone magazine Christmas issue features Snoop Dogg on the cover in a Santa hat and holding a candy cane pipe, fitting the holiday theme. Key information for readers is placed on the left third of the cover.
The Metallica cover keeps the magazine's traditional red and white design. It features a photo of the band and positions essential elements like the masthead and lead article prominently.
The Prodigy cover uses bright colors and positions elements like the lead article and cover lines effectively based on the space used by a free CD offer.
The summaries provide a high-level overview of the key visual elements and layout strategies used in the magazine covers discussed in the document. They hit
48104 responding to a media brief 2013
This document provides guidance to students on a controlled assessment task for a GCSE Media Studies course. Students are given a brief to create an integrated media campaign on the topic of "Putting Your Life Online." They must conduct research, create ideas and treatments for two different media forms, produce two media products, and write an evaluation. The task aims to develop students' research, planning, production, and evaluation skills. Students will be assessed on these skills and on their ability to construct media products to address the given brief.
Examples student work campaigns
The document discusses being able to select the appropriate language, presentation style, layout, and formality for different audiences and purposes in writing. It also mentions considering how these choices will impact the reader.
Advertising conventions and Task
Most advertisements follow certain conventions: they include a picture filling the background, a slogan, and a logo to help audiences identify the advertiser. Advertisements also aim to create continuity across multiple ads by keeping the same style of photography, font, and visual elements. Sometimes images are manipulated or seek to educate rather than promote a product directly. Ads may also contain just text or make use of intertextuality by borrowing elements from other media texts, sometimes for humor or irony.
Charitysocial advertisng introduction
This document discusses charity advertising and outlines an assignment brief. It notes that charity advertising has to promote awareness of important issues and causes, which can sometimes involve taboo or negative topics. Charities also have to demonstrate that they are using donations effectively. While provocative ads can spark discussion, some have faced criticism for using excessive stereotypes. The brief asks students to research charities, document their idea development process, and create a set of print or audiovisual ads addressing a social issue. They will then evaluate their work in relation to media studies concepts.
Supporting materials for film promotion analysis
The document provides guidance on how to write an analytical essay comparing the impact and effectiveness of two promotional methods used to market a film. The summary should be:
The essay should introduce film genre, marketing, and cross-platform campaigns. The body should analyze a film poster campaign in detail, focusing on imagery, taglines, and targeting audiences over time. It should also analyze a film trailer by discussing its construction, shots, sound, and how it engages audiences. The conclusion should review how effectively the coordinated campaign promoted the film and interested audiences.
Storyboarding [including Saul Bass Psycho]
A storyboard is used to visually plan out an animation or film shot by shot like a comic book. It shows what characters are doing and saying, how much time has passed between scenes, and the camera angles. Creating a storyboard allows you to work out any issues before production and get feedback on your ideas. An example storyboard by Saul Bass for Psycho is analyzed to understand the feelings it conveys and camera techniques used. The document concludes by instructing the reader to design a storyboard for a film poster that would be part of a cross-platform campaign, following trailer conventions.
Film promotion contagion
Film genre involves categorizing films based on recognizable conventions. Producers and distributors use genre to minimize economic risk and promote films. Audiences use genre to have predictable experiences and develop expectations. A genre film contains conventions of that genre but also innovates or subverts conventions to avoid being formulaic. Generic conventions typically involve recurring elements like setting, visual style, themes, characters, and narratives.
Censorship And Regulation[1]
The document discusses the issues around censorship and regulation of films in the UK and US. It outlines the key viewpoints of advocates who argue censorship protects societal morality, versus critics who say it imposes viewpoints. The US system relies on ratings while the UK uses the British Board of Film Classification. Contemporary examples of censorship controversies are given, like reactions to Life of Brian and films addressed religious topics. Case studies of specific films are mentioned to illustrate these issues but not analyzed in depth. The conclusion questions if censorship will ever change given new media like the internet challenges imposed views of suitability.
French New Wave
The French New Wave was an influential film movement that emerged in France in the late 1950s. A group of young film critics-turned-directors rejected classical filmmaking styles in favor of personal expression, deep composition, long takes, and location shooting. They drew inspiration from American films and aimed to bring a sense of realism and flexibility to cinema. Some of the most influential French New Wave films included Breathless, The 400 Blows, and Jules and Jim. The movement had a significant impact on global filmmaking styles.
Shocking Cinema
This document discusses the concept of shock in cinema and its effects on spectators. It defines shock not by film genre but by the intense feelings experienced by viewers, which can occur when watching films across genres. It explores what contributes to creating shock, such as social/cultural factors and cinematography techniques. Key examples provided that induce shock include The Accused, The Idiots, and Life of Brian, focusing on how shock is used to question audiences. The document advises analyzing how shock is created and its effect on spectators in the opening of Irreversible.