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Macdonald's has stopped using polystyrene containers and now uses cardboard packaging that is made from renewable resources and is biodegradable or recyclable. Eco labels are awarded by authorities to products that have less harmful environmental impacts to increase consumer awareness. Eco labeling leads to improved product image and sales, manufacturers being more accountable for environmental impacts, and consumers being aware that their product choices affect the environment. India's Eco-mark Scheme involves three stages - determining product categories, identifying specific criteria, and certifying qualifying products to use the eco-mark.
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Topic 3 Eco Labelling
The document discusses eco-labeling and energy labeling. It provides examples of eco-labeling schemes in the EU, Hong Kong, and United States. The EU eco-label aims to identify products that are less harmful to the environment than alternatives through a life cycle assessment approach. National eco-labeling programs also seek to encourage sustainable consumption and recognize companies reducing environmental impacts. Energy labels are required by the EU on household appliances to provide consumers energy performance information to guide purchase decisions.
Indian eco mark
Ecomark is a certification mark issued by the Bureau of Indian Standards (the national standards organization of India) to products conforming to a set of standards aimed at the least impact on the ecosystem.
Ecolabelling
This document discusses various eco-labelling schemes for fisheries and seafood products. It outlines several international eco-labelling programs like Friend of the Sea, Marine Stewardship Council, and Marine Aquarium Council certification. It also discusses the criteria and standards of these different labels, as well as examples of Indian companies that are eco-label certified. Overall, the document analyzes eco-labelling as a market-based tool to promote sustainable fisheries management and provide economic incentives for environmental stewardship.
Eco labeling and the efforts to make it fair for business[10928]
Presentation at Environment Management and Policies
By Junior, Cristina and Omar.
How Ecolabelling play a roll for business and the general public understand.
Ecolebelling - Importance, Certification and Regulatory Bodies
This is a detailed presentation about ecolabelling begining with the introduction and definition, history, origin, objectives and types of ecolabelling, greenwashing definition, ecolabelling bodies like Global Ecolabelling Network and ISO 14000 standards, ecolabelling importance in aquatic sector, details about some certifying bodies like Marine Stewardship Council and Aquaculture Stewardship Council, Single attribute labels like Dolphin safe and turtle free, etc,.
Eco label 29.12.19
The roots of ecolabelling are found in the growing global concern for environmental protection on the part of governments, businesses and the public. As businesses have come to recognize that environmental concerns may be translated into a market advantage for certain products and services, various environmental declarations, claims and labels have emerged, such as natural, recyclable, eco-friendly, low energy, recycled content, etc.
Governmental, industry, NGO, investor and consumer efforts and awareness will serve as 5 key driving forces of sustainability in the months and years ahead.
Lecture 12 a eco labels
The document discusses eco-labels for textile products. It explains that eco-labels provide information to consumers about a product's environmental friendliness and certify that it was manufactured using sustainable processes and materials. It then outlines several eco-label schemes and the criteria they use to evaluate textiles, such as restricting harmful chemicals and assessing environmental impacts throughout a product's lifecycle.
Eco labels
The document discusses the need for eco-labels in the textile industry. It notes that consumers are increasingly concerned about the environmental impacts of manufacturing and demand products certified as eco-friendly. Eco-labels help identify products made from environmentally safe materials without harmful chemicals. The document outlines several eco-label schemes and criteria around the world for textile certification.
Recommended
Topic 3 Eco Labelling
The document discusses eco-labeling and energy labeling. It provides examples of eco-labeling schemes in the EU, Hong Kong, and United States. The EU eco-label aims to identify products that are less harmful to the environment than alternatives through a life cycle assessment approach. National eco-labeling programs also seek to encourage sustainable consumption and recognize companies reducing environmental impacts. Energy labels are required by the EU on household appliances to provide consumers energy performance information to guide purchase decisions.
Indian eco mark
Ecomark is a certification mark issued by the Bureau of Indian Standards (the national standards organization of India) to products conforming to a set of standards aimed at the least impact on the ecosystem.
Ecolabelling
This document discusses various eco-labelling schemes for fisheries and seafood products. It outlines several international eco-labelling programs like Friend of the Sea, Marine Stewardship Council, and Marine Aquarium Council certification. It also discusses the criteria and standards of these different labels, as well as examples of Indian companies that are eco-label certified. Overall, the document analyzes eco-labelling as a market-based tool to promote sustainable fisheries management and provide economic incentives for environmental stewardship.
Eco labeling and the efforts to make it fair for business[10928]
Presentation at Environment Management and Policies
By Junior, Cristina and Omar.
How Ecolabelling play a roll for business and the general public understand.
Ecolebelling - Importance, Certification and Regulatory Bodies
This is a detailed presentation about ecolabelling begining with the introduction and definition, history, origin, objectives and types of ecolabelling, greenwashing definition, ecolabelling bodies like Global Ecolabelling Network and ISO 14000 standards, ecolabelling importance in aquatic sector, details about some certifying bodies like Marine Stewardship Council and Aquaculture Stewardship Council, Single attribute labels like Dolphin safe and turtle free, etc,.
Eco label 29.12.19
The roots of ecolabelling are found in the growing global concern for environmental protection on the part of governments, businesses and the public. As businesses have come to recognize that environmental concerns may be translated into a market advantage for certain products and services, various environmental declarations, claims and labels have emerged, such as natural, recyclable, eco-friendly, low energy, recycled content, etc.
Governmental, industry, NGO, investor and consumer efforts and awareness will serve as 5 key driving forces of sustainability in the months and years ahead.
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The document discusses eco-labels for textile products. It explains that eco-labels provide information to consumers about a product's environmental friendliness and certify that it was manufactured using sustainable processes and materials. It then outlines several eco-label schemes and the criteria they use to evaluate textiles, such as restricting harmful chemicals and assessing environmental impacts throughout a product's lifecycle.
Eco labels
The document discusses the need for eco-labels in the textile industry. It notes that consumers are increasingly concerned about the environmental impacts of manufacturing and demand products certified as eco-friendly. Eco-labels help identify products made from environmentally safe materials without harmful chemicals. The document outlines several eco-label schemes and criteria around the world for textile certification.
Ppt
Green marketing refers to promoting products and services based on their environmental benefits. This includes products that are environmentally friendly, as well as packaging and production processes that minimize environmental impact. The goals of green marketing are to satisfy customers who demand environmentally-conscious options, gain a competitive advantage, and increase profits. It can improve brand image and drive sales while also holding companies accountable for their environmental effects.
Communicating Carbon Footprints: Product Labelling
This document summarizes a training session that teaches participants how to communicate the results of carbon footprinting, set reduction targets, and plan for continuous improvement. It discusses communicating results internally to build the business case and externally to articulate benefits. Internally, the business case should define value, recommendations, and impacts. Externally, footprinting can differentiate products and enhance brands by demonstrating commitments to reductions.
Chapter 6; eco labelling (oeko tex-100 and eu eco-label)
The document summarizes information about two eco-labeling schemes - Oeko-Tex and the EU Ecolabel. Oeko-Tex is a voluntary certification system that tests textiles for harmful substances. It has four product classes based on a product's contact with skin. The EU Ecolabel aims to encourage environmentally friendly products and has criteria covering the entire life cycle from extraction to disposal. Both labels provide advantages to textile producers including health and environmental protections.
9783319236803 c2
Product stewardship aims to reduce the environmental impact of products throughout their lifecycles. It involves considering a product's environmental effects during design, production, distribution, usage, and disposal. Key aspects of product stewardship include shared responsibility among all parties involved in a product's lifecycle, lifecycle thinking to assess environmental impacts at each stage, and innovation to continuously improve environmental performance. Implementing product stewardship can help prevent pollution and enable more sustainable business practices.
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Hatzopoulos SA - Green Flexible Packaging
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Mamun 3512
Spirit Level M-Level ECO
Bamboo spirit level – strong, durable, tough and sustainable
Particularly suitable for sensitive surfaces such as window sills, marble, granite, wood, etc.
Despite being categorized as a “Wood Level”, bamboo is actually grass, not wood
Bamboo is the fastest growing plant on earth, with a tensile strength comparable to steel
The product is available in the following lengths:
M-Level 60 ECO 60 cm (Art-No. 660000)
M-Level 120 ECO 120 cm (Art-No. 660010)
Sustainability & Functionality at the Heart of Packaging Innovation
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- Bio-based packaging materials will grow, but not necessarily biodegradable.
- Bright Future for Stand-Up Pouches: Standing for protection, Standing for communication, Standing for convenience, Standing for sustainability
- Increasing health and environmental awareness, rising food prices and food safety concerns and improved purchasing power will drive growth in the smart packaging market.
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The document discusses green procurement and promoting home gardening. It outlines criteria for green procurement including reducing hazardous substances, minimizing transport and packaging, and reducing CO2 emissions. It describes the phases of a product life cycle from raw material extraction to disposal. It compares green products, which help conserve resources, to conventional products that harm the environment. It provides examples of green solutions like supporting local farmers and buying seasonal products. Finally, it discusses vertical, urban, and rooftop gardening and outlines five points for successful green procurement implementation.
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Emerging trends in food packaging
Packaging companies in Dubai are now emerging as an evolutionary industry which can eventually transform an ordinary food item into luxury. People love to buy items comes in attracting packaging and in most cases they compromise on the quality of food.
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Packaging faces challenges in minimizing waste and optimizing sustainability while protecting products. Innovation in packaging materials has evolved from natural to modern materials as civilizations grew and technology advanced. Manufacturers must now consider factors like using recyclable/compostable materials, providing ingredient labels, instructions for use, and meeting regulations for transporting goods internationally. Primary packaging directly contains products while secondary packaging is used for grouping, storage, and shipment. Common primary packages include vials and blister packs while secondary uses corrugated fibers and boxes.
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This document discusses various aspects of pharmaceutical packaging design and specifications. It begins with short introductions to packaging, objectives of packaging, and types of packaging. It then covers topics like packaging design considerations, component specifications, quality testing standards, and regulatory requirements. The key points are that packaging must protect products, provide information to customers and compliance, and quality control starts at the design stage. Component specifications involve drawings, artwork, material selection, and defining test standards.
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Hw trend & sustainable (green) packaging insight
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Recent advances in food packaging
This document provides an overview of recent advances in food packaging presented by students from Amity University Noida. It discusses various types of novel food packaging technologies including edible packaging, smart packaging, active-nano packaging, biodegradable packaging, intelligent packaging, and flexible packaging. The document highlights key benefits and examples of each type of advanced packaging technology while also noting some limitations. It concludes by discussing upcoming innovations in water soluble, plant-based, and compostable food packaging materials.
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This document provides guidance on food safety for food pantries. It outlines the objectives of identifying safe and unsafe food products, assessing packaging and package codes. It describes food sources for pantries and food categories. It provides a two-step process for assessing food safety, including visual inspection for damages, odors or spoilage and checking product codes to determine quality and freshness. When in doubt about a product's safety, the guidance states to discard it. The document aims to protect public health by educating on safe food handling practices.
GREEN SUPPLY CHAIN- updated
1. The document defines a green supply chain as the process of using environmentally friendly inputs and transforming them in a way that improves the existing environment or allows byproducts to be recycled.
2. The goals of a green supply chain include encouraging suppliers to develop sound environmental management systems, working with green suppliers to reduce non-value added activities and environmental impacts, and transferring pollution prevention technologies.
3. Pollution prevention aims to reduce waste by volume or toxicity prior to disposal through reduction, recycling, and waste treatment methods. This benefits companies by lowering costs and environmental liabilities while enhancing their public image and competitive advantage.
Importance of eco friendly food packaging
Eco-friendly packaging is a recently growing trend across the globe due to increased environmental pollution. Eco-packaging ensures safe and proper containment of food. This sustainable form of packaging results in no or least amount of pollution because of its high recyclable property. Eco-packaging ensures the safety of the food from harmful chemicals in plastic containers.
Slide share packaging trends 2013 roya khalil
Global packaging use is expected to increase to $820 billion by 2016, with flexible and rigid plastics and board packaging formats seeing the most growth. Key packaging trends include smart packaging that provides consumer information via technologies like QR codes, convenient packaging that offers benefits like easy opening and microwavability, and retail ready packaging that is shelf ready. Sustainable packaging focuses on areas like bioplastics and the 3Rs of reduce, reuse, and recycle. Food packaging must ensure safety by preventing chemical interactions between packaging, food, and the environment according to regulations and standards.
Advertisement
The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
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Ppt
Green marketing refers to promoting products and services based on their environmental benefits. This includes products that are environmentally friendly, as well as packaging and production processes that minimize environmental impact. The goals of green marketing are to satisfy customers who demand environmentally-conscious options, gain a competitive advantage, and increase profits. It can improve brand image and drive sales while also holding companies accountable for their environmental effects.
Communicating Carbon Footprints: Product Labelling
This document summarizes a training session that teaches participants how to communicate the results of carbon footprinting, set reduction targets, and plan for continuous improvement. It discusses communicating results internally to build the business case and externally to articulate benefits. Internally, the business case should define value, recommendations, and impacts. Externally, footprinting can differentiate products and enhance brands by demonstrating commitments to reductions.
Chapter 6; eco labelling (oeko tex-100 and eu eco-label)
The document summarizes information about two eco-labeling schemes - Oeko-Tex and the EU Ecolabel. Oeko-Tex is a voluntary certification system that tests textiles for harmful substances. It has four product classes based on a product's contact with skin. The EU Ecolabel aims to encourage environmentally friendly products and has criteria covering the entire life cycle from extraction to disposal. Both labels provide advantages to textile producers including health and environmental protections.
9783319236803 c2
Product stewardship aims to reduce the environmental impact of products throughout their lifecycles. It involves considering a product's environmental effects during design, production, distribution, usage, and disposal. Key aspects of product stewardship include shared responsibility among all parties involved in a product's lifecycle, lifecycle thinking to assess environmental impacts at each stage, and innovation to continuously improve environmental performance. Implementing product stewardship can help prevent pollution and enable more sustainable business practices.
Quality control approaches for ecolabel
This presentation mainly focuses on the concept of Eco-label related to quality control and the main requirements needed in order to certify your product at Ecolabel.
Hatzopoulos SA - Green Flexible Packaging
Discover our full range of sustainable flexible packaging solutions: metal-free, recyclable (x-cycle) and bio-based films are at your disposal, to meet your packaging sustainability goals.
Mamun 3512
Spirit Level M-Level ECO
Bamboo spirit level – strong, durable, tough and sustainable
Particularly suitable for sensitive surfaces such as window sills, marble, granite, wood, etc.
Despite being categorized as a “Wood Level”, bamboo is actually grass, not wood
Bamboo is the fastest growing plant on earth, with a tensile strength comparable to steel
The product is available in the following lengths:
M-Level 60 ECO 60 cm (Art-No. 660000)
M-Level 120 ECO 120 cm (Art-No. 660010)
Sustainability & Functionality at the Heart of Packaging Innovation
- In the near future the role of packaging will change, we will see packaging as a resource rather than a resource waster
- Keeping the molecule in play will gain momentum (recyclability)
- Bio-based packaging materials will grow, but not necessarily biodegradable.
- Bright Future for Stand-Up Pouches: Standing for protection, Standing for communication, Standing for convenience, Standing for sustainability
- Increasing health and environmental awareness, rising food prices and food safety concerns and improved purchasing power will drive growth in the smart packaging market.
M 5.1.1 green procurement
The document discusses green procurement and promoting home gardening. It outlines criteria for green procurement including reducing hazardous substances, minimizing transport and packaging, and reducing CO2 emissions. It describes the phases of a product life cycle from raw material extraction to disposal. It compares green products, which help conserve resources, to conventional products that harm the environment. It provides examples of green solutions like supporting local farmers and buying seasonal products. Finally, it discusses vertical, urban, and rooftop gardening and outlines five points for successful green procurement implementation.
Dakofa WRAP Plastics FINAL
This document summarizes a presentation given by Dr. Mervyn Jones on mixed plastics recycling. It discusses WRAP's work to improve plastic recycling rates in the UK. Specifically, it outlines efforts to develop closed loop recycling systems for plastic bottles and food-grade recycled plastic pellets. It also addresses barriers to recycling such as mixed plastics, black plastic packaging, and developing end markets for recycled materials.
Emerging trends in food packaging
Packaging companies in Dubai are now emerging as an evolutionary industry which can eventually transform an ordinary food item into luxury. People love to buy items comes in attracting packaging and in most cases they compromise on the quality of food.
Challenges and innovation in packaging
Packaging faces challenges in minimizing waste and optimizing sustainability while protecting products. Innovation in packaging materials has evolved from natural to modern materials as civilizations grew and technology advanced. Manufacturers must now consider factors like using recyclable/compostable materials, providing ingredient labels, instructions for use, and meeting regulations for transporting goods internationally. Primary packaging directly contains products while secondary packaging is used for grouping, storage, and shipment. Common primary packages include vials and blister packs while secondary uses corrugated fibers and boxes.
Packaging designs and specifications
This document discusses various aspects of pharmaceutical packaging design and specifications. It begins with short introductions to packaging, objectives of packaging, and types of packaging. It then covers topics like packaging design considerations, component specifications, quality testing standards, and regulatory requirements. The key points are that packaging must protect products, provide information to customers and compliance, and quality control starts at the design stage. Component specifications involve drawings, artwork, material selection, and defining test standards.
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
LO1 Understand bar and cellar management techniques
Safety: handling of caustic solutions; Control of Substances Harmful to Health (COSHH); kinetic handling; storage of wet and dry stock and cleaning materials; safe use of CO2; safe delivery methods; manual handling Hygiene: hygienic storage of a range of wet and dry stocks; cleaning materials; Hazard Analysis Critical Control Point (HACCP); environmental procedures Product quality: standards; consistency; market needs; storage; stock rotation; temperature controls Staff issues: productivity; staff rostering; training; legal and social constraints Business implications: size of operation; theft; pilferage; cost of stock losses; enhancement to/or loss of reputation; impact of trends
Hw trend & sustainable (green) packaging insight
This document discusses trends related to sustainable and green packaging. It provides insights from consumer surveys on perceptions of sustainable versus green. Consumers see sustainable as a longer term balance, while green involves current compromises. The document outlines key packaging trends like mainstream consumers starting to adopt eco-friendly steps and recognizing health benefits. It discusses definitions and examples of recyclable, compostable, biodegradable, and sustainable packaging claims. Checkpoints for sustainability in packaging design and initiatives to green the supply chain are presented. Consumer education on various claim terms is suggested to avoid greenwashing.
Recent advances in food packaging
This document provides an overview of recent advances in food packaging presented by students from Amity University Noida. It discusses various types of novel food packaging technologies including edible packaging, smart packaging, active-nano packaging, biodegradable packaging, intelligent packaging, and flexible packaging. The document highlights key benefits and examples of each type of advanced packaging technology while also noting some limitations. It concludes by discussing upcoming innovations in water soluble, plant-based, and compostable food packaging materials.
Food safety 101 reduced size
This document provides guidance on food safety for food pantries. It outlines the objectives of identifying safe and unsafe food products, assessing packaging and package codes. It describes food sources for pantries and food categories. It provides a two-step process for assessing food safety, including visual inspection for damages, odors or spoilage and checking product codes to determine quality and freshness. When in doubt about a product's safety, the guidance states to discard it. The document aims to protect public health by educating on safe food handling practices.
GREEN SUPPLY CHAIN- updated
1. The document defines a green supply chain as the process of using environmentally friendly inputs and transforming them in a way that improves the existing environment or allows byproducts to be recycled.
2. The goals of a green supply chain include encouraging suppliers to develop sound environmental management systems, working with green suppliers to reduce non-value added activities and environmental impacts, and transferring pollution prevention technologies.
3. Pollution prevention aims to reduce waste by volume or toxicity prior to disposal through reduction, recycling, and waste treatment methods. This benefits companies by lowering costs and environmental liabilities while enhancing their public image and competitive advantage.
Importance of eco friendly food packaging
Eco-friendly packaging is a recently growing trend across the globe due to increased environmental pollution. Eco-packaging ensures safe and proper containment of food. This sustainable form of packaging results in no or least amount of pollution because of its high recyclable property. Eco-packaging ensures the safety of the food from harmful chemicals in plastic containers.
Slide share packaging trends 2013 roya khalil
Global packaging use is expected to increase to $820 billion by 2016, with flexible and rigid plastics and board packaging formats seeing the most growth. Key packaging trends include smart packaging that provides consumer information via technologies like QR codes, convenient packaging that offers benefits like easy opening and microwavability, and retail ready packaging that is shelf ready. Sustainable packaging focuses on areas like bioplastics and the 3Rs of reduce, reuse, and recycle. Food packaging must ensure safety by preventing chemical interactions between packaging, food, and the environment according to regulations and standards.
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Sustainability & Functionality at the Heart of Packaging Innovation
Hw trend & sustainable (green) packaging insight
Hw trend & sustainable (green) packaging insight
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The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
20 stunning online advertising tips for global transportation & logistic indu...
The document provides 20 tips for online advertising including keeping the target customer in mind, ensuring ad accuracy, using negative keywords, keyword targeting, mobile-preferred ads, conversion tracking, campaign monitoring and tweaking, remarketing, including main keywords, clear calls-to-action, targeting new devices, using text messages for local ads, various ad formats like text, images, rich media and video, using creativity and impressive language to create curiosity, using high quality images and emotional appeal, communicative and thematically sound ads, ads that are interesting and credible, drawing attention of the target market, and using creative style, tone, words, format and color.
Ads
This document contains summaries of good and bad print and TV advertisements. Some key points:
- A cola ad promoting early consumption was criticized for lacking health benefits.
- An ad saying pets can eat off human plates was deemed improper since pets and humans should use separate dishes.
- An ad using the 11th commandment to promote condoms was criticized for contradicting the Bible.
- Violent car ads and ads disrespecting religion were deemed inappropriate forms of advertising.
- Ads promoting water conservation and banning cigarettes were praised for their positive messages.
Generic pharmacy talk
This document discusses the harms of cigarette smoking and the pharmacist's role in addressing the tobacco epidemic. It notes that smoking has caused over 12 million deaths in the US since 1964 and is a leading cause of heart disease, cancer, stroke, COPD and other illnesses. Smoking also increases health risks and mortality for conditions like diabetes. In addition, secondhand smoke exposure harms non-smokers. The document outlines strategies for smoking cessation like nicotine replacement therapy and counseling. It argues pharmacists should educate the public about smoking health risks and promotion by tobacco companies to help reduce smoking prevalence.
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Basic overview of advertising with industry and segment-wise growth figures, future of advertising and types of agencies
Advertising basics
The document defines advertising as any paid non-personal communication of ideas, goods, or services by an identified sponsor. It explains that advertising can take many forms and serves several functions, including informing, reminding, persuading, and building brands. The document also outlines different types of advertising such as consumer, industrial, trade, professional, and institutional advertising.
Content Marketing for Medical Technology Companies
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Out of Box: Pharma Marketing
This document discusses direct-to-consumer (DTC) advertising of pharmaceutical products. It defines DTC advertising as marketing pharmaceutical products directly to consumers through various media like TV, print, radio, and social media. DTC advertising is meant to educate consumers about medical conditions and available treatments, and works in conjunction with doctors, not in isolation. The document also notes how new media and the internet have expanded consumers' access to health information and enabled the evolution of DTC advertising. Some examples of early DTC advertising campaigns for specific drugs are provided. The document concludes by discussing opportunities for the company Vasu to conduct DTC advertising through educational camps and seminars and targeted product leaflets.
Pharmaguy's Gallery of Drug Advertising Mascots
These are my all-time favorite Drug “mascots” (I call them critters) seen in direct-to consumer ads.
Why DTC Advertising Shouldn't Make Us Feel Guilty
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong.
This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas.
Introduction to advertising.ppt
An advertising agency is an independent business that helps clients promote their products and services. They handle tasks like creating advertising campaigns, developing branding strategies, and coordinating sales promotions. There are different types of agencies like limited-service, specialist, and in-house agencies. The agency works as a mediator between producers and consumers to connect them. It develops ads from the producer's perspective and promotes them once approved by the client. The relationship between agencies and their media clients is one of partnership and collaboration. Regular reviews are important to follow diligently across all aspects of the relationship. Advertising research uses various approaches and perspectives to improve advertising efficiency and understand how consumers interact with ads.
Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry
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Dtc presentation final apr.30 pdf
This document summarizes a presentation about direct-to-consumer (DTC) advertising in the pharmaceutical industry. It defines DTC advertising as marketing efforts aimed at patients taking medications. The presentation outlines DTC advertising, provides examples of common ads, and discusses the political, economic, societal, and technological impacts of DTC advertising. It also models demand factors and the economic relationship between price and quantity for pharmaceutical goods. The presentation concludes by suggesting future DTC advertising may increase online and focus on specialty drugs and patient assistance programs.
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The document provides information on creating effective advertisements. It defines advertisements and their purpose to persuade customers to buy goods. Advertisements typically include artwork, titles, body text, contact information and sometimes extras. When creating an ad, advertisers should understand the target audience and product, identify the unique selling proposition, and convey the message simply in a way that will attract customers and differentiate from competitors. Advertisements should be tested with the target audience to ensure the message is effective.
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This session entails the basic introduction of advertisement, where students will see how advertisement influences the nation.
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The Generics Pharmacy caters to consumers aged 0-80 who want affordable yet good quality medicine. It positions itself as offering generics that are 30-80% cheaper than branded drugs. The Pharmacy uses various marketing strategies like TV, events and word of mouth while locating stores near competitors to capture its estimated 40% share of the 117 billion pharmaceutical market.
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This document defines advertising and its purpose. Advertising is a paid form of mass communication designed to persuade potential customers about a product, service, or idea. It aims to promote sales or influence attitudes. The document provides 24 definitions of advertising from various sources and discusses how advertising creates demand, introduces new products, and lowers prices through mass production. Examples of advertising media include newspapers, radio, magazines, television, and other outlets. In conclusion, the goal of advertising is to present a non-personal message from an identified sponsor to promote ideas, products or services.
1st Chapter Introduction to Advertising..
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- Institutional advertising promotes a company's image rather than specific products.
- Retail advertising encourages customers to shop at a particular store rather than promoting specific brands.
- Trade advertising targets wholesalers and retailers who influence consumer availability of products.
- Professional advertising promotes products to doctors, dentists and other professionals who can recommend products to customers.
Introduction to advertising
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Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry
Introduction to advertisement - Basics of advertising
Introduction to advertisement - Basics of advertising
Similar to green marketing
Scheme on labeling of ecofriendly products (ecomark)
The Ministry of Environment & Forests, Govt. of India have instituted a scheme on labeling of Environment Friendly Products through Gazette Notification No. 71 dated 21st February 1991. The scheme is operating on a national basis and provides accreditation and labeling for household and other consumer products which meet certain environmental criteria along with quality requirements of the Indian Standards for that product.
The Scheme is known as "ECOMARK". Any product which is made, used or disposed of in a way that significantly reduces the harm it would otherwise cause to the environment, are categorized as environment friendly product.
presentation on Green marketing
This document discusses green marketing and eco-labeling. It defines green marketing as marketing products that are environmentally safe. Eco-labeling refers to environmental claims on product packaging that are awarded by an appropriate authority based on certain criteria. The document outlines India's Eco-mark scheme launched in 1991 to increase awareness of environmentally friendly products and encourages consumers to purchase less harmful products. It also discusses potential benefits of eco-labeling but warns of "greenwashing," where companies misleadingly promote environmental benefits without making meaningful changes.
green marketing - raj edicos
This document discusses green marketing and eco-labeling. It notes that consumer concern over environmental destruction has led many to favor eco-friendly products, influencing marketing. Green marketing involves selling products based on environmental benefits, such as being environmentally friendly or using sustainable production/packaging. Many companies now market green products as a competitive advantage. Eco-labels certify that a product meets environmental standards, aiming to increase awareness and guide consumers toward less harmful options. The Indian government launched an Eco-mark scheme in 1991 to encourage purchasing of environmentally sound products across various categories.
Green marketing ppt
Green marketing refers to promoting products and services based on their environmental benefits. The American Marketing Association defines it as marketing products that are presumed environmentally safe, are designed to minimize negative environmental impacts, or are sensitive to ecological concerns. McDonald's packaging change from polystyrene to cardboard is an example of green marketing as cardboard comes from renewable resources and is biodegradable. Eco-labels inform consumers which products have less harmful environmental impact.
green products and green marketing.ppt
Green products and services aim to conserve resources for future generations while allowing economic development. They use environmentally friendly production, distribution, and disposal methods. Green marketing involves promoting products' environmental benefits through strategies like using recycled materials, reducing waste and packaging, and making items reusable or recyclable. Eco-labeling informs consumers which products are less harmful to the environment so they can make greener choices. Governments provide incentives and taxes to encourage businesses and consumers to shift toward more sustainable practices.
Green marketing unit 1 mba 2nd sem
Green marketing refers to marketing products that are environmentally friendly in their production, usage, and disposal. It involves developing and promoting products that minimize negative environmental impacts. Green marketing benefits companies through competitive advantages, higher profits from meeting rising customer demand for eco-friendly products, and improved brand image. For example, McDonald's switched from polystyrene to cardboard packaging that is renewable, biodegradable, and recyclable. Eco-labels inform customers which products have less harmful environmental impacts. While green marketing helps reduce costs and keep the environment clean, it also faces challenges of higher production expenses and lack of customer awareness.
Green marketing
This slide explains about how the industry is focusing on green marketing and how do they implement green washing and eco labeling
Indian Eco Mark certification, Importance and Implementation
This document discusses the Eco-Mark certification scheme in India. It provides background on the importance of eco-labeling and outlines the objectives, organizational structure, criteria, and benefits of India's Eco-Mark program. However, the scheme has faced challenges in India such as a lack of efforts to promote awareness, improper marketing strategies, and complexity. Reviews have found that India's program covers fewer product categories and licenses fewer products than similar schemes in other countries. Expanding the program through reforms and increased awareness may help eco-labeled products play a greater role in sustainable development.
Ecolabelling
An eco-label is a label which identifies overall environmental preference of a product or service within a particular product/service category based on life cycle consideration.
Green Cleaning Plan for Colleges
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*Eco Labelling and Carbon labelling*.pptx
An eco-label is a label which identifies overall environmental preference of a product or service within a particular product/service category based on life cycle consideration.
PCF-product carbon footprint:
an environmental footprint that looks specifically at one environmental impact- climate change
(XIMB) Sustainability - Personal Care industry
The document discusses sustainability in the personal care industry. It outlines several global certifications for sustainable personal care products, including ABNT Ecolabel, B Corporation, CarbonFree Certified, and Certified Natural Cosmetics. It also summarizes the key focus areas and goals from a Beauty and Personal Care Products Sustainability Summit, including reducing water and packaging usage, increasing recycling, and creating transparency for consumers. Best sustainability practices from various companies like L'Oreal, Johnson & Johnson, and Hindustan Unilever are highlighted, such as conserving biodiversity, reducing emissions and waste, and responsibly sourcing materials.
Slideshare consumer attitude towards environment friendly products
Ethical consumerism involves intentionally purchasing products and services made ethically with minimal harm. Some indicators of ethical products examined by the Indian ministry include reducing pollution, using recycled materials, saving resources, and lowering environmental impact. Several Indian companies have adopted eco-friendly practices like Godrej's eco-refrigerator and Wipro's ISO certification. National Geographic partners with GlobeScan to regularly measure consumer behavior and promote sustainable consumption globally.
ARTICLE BY B C THIMMAIAH
1) The document discusses a study comparing attitudes of males and females as well as urban and rural consumers towards environmentally friendly products in India.
2) The study found no significant difference in attitudes between males and females except for after-use features, where females had a more favorable attitude.
3) Urban consumers had a more favorable attitude overall towards environmentally friendly products compared to rural consumers, particularly regarding raw materials, packaging, and after-use features.
Responsible Procurement & Green Supply Chain
Framework & CBA of implementing a responsible procurement policy with further suggestions on further 'greening' of supply chain.
Green marketing
The holistic management for identifying anticipating and satisfying the requirements of customers and society in a profitable and sustainable way .
Practical Guide to Ecodesign in Pharmaceutical Packaging
This innovating document, created by SIGRE, gathers graphic and detailed information about the methodology used to analyze the packaging’s environmental impact throughout its life cycle. Thus, it may allow the laboratories to apply this methodology in their own packaging in an effective way.
Life Cycle Assessment LCA Certification
This document discusses green product certification. It outlines the life cycle assessment process involving goal definition, inventory analysis, impact assessment, and interpretation according to ISO standards. The assessment evaluates impacts like climate change, ozone depletion, and toxicity. Certification involves independent review and issuing of certificates. Types of declarations include eco-labels, self-declared claims, and third-party certified environmental declarations. Pre-qualification considers factors like reduced impacts, biodegradability, and competitive analysis. Certification evaluates aspects of the product design, performance, materials, manufacturing, waste management, life cycle approach, and product stewardship. The assurance team for certification includes experts in life cycle assessment, sustainability, and environmental standards.
Sustainable-Packaging-Solutions-An-emerging-need_E-book_tcm27-105158.pdf
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GREEN MARKETING IN INDIA
This document discusses green marketing in India. It defines green marketing as selling products/services based on environmental benefits. A green marketing mix considers ecological products, prices a bit higher than conventional options, ecological packaging and distribution, and promoting environmental aspects. Green marketing benefits include long term growth/profitability and accessing new markets. Major challenges are it being a new concept, higher costs, sustainability issues given initial lower profits, consumers unwilling to pay premium prices, and lack of standardization in green claims. The document provides examples of green products and initiatives in India like CNG vehicles, eco-friendly products from Wipro, ITC, and others.
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Scheme on labeling of ecofriendly products (ecomark)
Scheme on labeling of ecofriendly products (ecomark)
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Indian Eco Mark certification, Importance and Implementation
Slideshare consumer attitude towards environment friendly products
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Kentucky Fried Chicken
KFC's parent company is Yum! Brands, which operates over 37,000 restaurants globally and has revenues over $11 billion. KFC specializes in Original Recipe, Kentucky Grilled Chicken, and other chicken products. It was founded in 1952 in Louisville, Kentucky by Colonel Harland Sanders, who began franchising his secret chicken recipe that same year. The franchise system became very successful, and Sanders sold the company in 1964 for $2 million.
KALANIDHI MARAN
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Consumer socialization is the process by which young people learn skills, knowledge, and attitudes related to functioning in the marketplace. Parents, friends, family members, and television influence children's consumer behavior norms, brand preferences, and ability to understand advertising at different stages of cognitive development. Parents can teach children price-quality relationships, comparison shopping skills, and help influence their values. Younger children recall advertising slogans but impact varies by age, and children progress through observing, requesting, selecting, assisted purchasing, and independent purchasing stages as they develop cognitively and gain experience.
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Windows Vista was launched with high expectations but failed to gain widespread adoption, especially among corporate IT departments. It has a largely ruined reputation due to compatibility problems when switching from the popular Windows XP. While Microsoft has tried promoting Vista through new ads, IT departments will continue to ignore Vista in favor of the reliable and successful Windows XP. The reputation of Vista has been further damaged by Apple's TV ads directly comparing it to Mac OS.
failure of levis
Levi's is an iconic American brand known for its jeans that was originally founded in the late 1800s. While Levi's jeans were once ubiquitous, the brand struggled in recent decades as it diversified its product lines and launched many new styles. Experts argue that to regain its former strength, Levi's needs to narrow its focus, intensify its core brands like the 501 jeans, and avoid undermining its original brand through too much diversification and innovation. A limited re-release of vintage 501s was successful, but only time will tell if this signals a shift back to emphasizing Levi's strengths.
Aggragate planning1
Aggregate planning involves developing a preliminary schedule of operations for an organization over the next 6-18 months. This includes targeted sales, production levels, inventory levels, and backlogs. The goal is to satisfy demand at minimum cost while maximizing customer service and utilization of resources. Two main strategies are level, which maintains steady production and workforce, and chase, which matches demand and capacity period to period. Techniques for aggregate planning include linear programming, linear decision rules, and simulation models.
Suhas gopinath
Suhas Gopinath is the youngest Indian entrepreneur who started his own company, Globals Inc, at age 14. He was fascinated by computers from a young age and taught himself HTML and other programming languages. Despite obstacles like lack of funding and not being old enough to legally start a company, he persisted and eventually received sponsorship from a US company. Globals Inc has now grown into a multinational IT consulting firm with offices around the world. Suhas has received many awards and recognition for his accomplishments as the world's youngest CEO.
Inovation / Creativity
This document discusses ways to enhance creative thinking and outlines four steps to change how one works: be curious, make connections, challenge yourself, and cultivate your ideas. It notes that both logical and creative thinking are important for 21st century success. Some techniques discussed include combining dots in new ways, moving matches to solve puzzles, and story creation. The document advocates thinking differently and taking risks to foster innovation.
Datamodels
This document discusses data models and their components. A data model includes entities, attributes, data values, key attributes, and records. Entities represent people, places, things, events or concepts, attributes characterize entities and describe them meaningfully, data values are the attribute values, key attributes uniquely identify records, and records are collections of entity attributes. Relationships between entities can be one-to-one, one-to-many, or many-to-many. Common symbols are used in entity-relationship diagrams to represent these components and relationships.
Database
The document defines and discusses databases. It states that a database is a collection of interrelated data stored together to serve multiple applications. It also defines a database management system as a computer-based record keeping system. The document notes that databases overcome limitations of typical file processing systems like data redundancy, inconsistency, inability to share data, lack of standardization and insecure data. It discusses the advantages of databases like reduced redundancy, controlled inconsistency, shared data, standardized data, secured data and integrated data. Finally, it provides an overview of database design levels from external views to the conceptual and physical levels.
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green marketing
- 5. • Macdonald’s have stopped packaging their hamburgers etc in polystyrene containers and now use cardboards which comes from a renewable resource and is biodegradable or recyclable .
- 6. The production process is compatible with ecosystem It is compatible with goals of the company It satisfies the consumers
- 7. Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products.The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.
- 8. • Improvement of image and sales of products • Manufacturer’s being more accountable to environmental impacts. • Consumer’s awareness that their choice of product do affect the environment as some products are less damaging to environmental than others Eco labeling leads to
- 9. • 3 stages led to award of eco-mark in India The Steering Committee of the MEF determines the product categories for coverage under the scheme and to formulate strategies for implementation and future developments of the scheme. The second stage is the identification of specific products to be selected and the individual criteria to be adopted by the Technical Committee of CPCB. In the third stage the Bureau of Indian Standards (BIS) is to certify the product and formulae contract with the manufacturer allowing the use of eco-mark.
- 11. STATUS FOR ECO- MARK DEVELOPMENT 1. Soaps and detergents 2. Paper 3. Food items 4. Lubricating oils 5. Packaging materials 6. Paints and powder coatings 7. Batteries 8. Electrical / electronic goods 9. Food addition 10.Wood substitutes 11.Cosmetics 12.Aerosol propellants 13.Plastic product 14.Textiles 15.Fire extinguisher 16.Leather