The document discusses various advertising methods including online networking, celebrity branding, and television ads, highlighting successful campaigns from companies like Vodafone and Vini Cosmetics. It also outlines features of effective advertisements, such as clarity and ethical considerations. The summary includes examples of both successful and problematic ads, emphasizing the importance of audience targeting and the impact of strong marketing strategies.

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2. WHAT IS ADVERTISING
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3. DIFFERENT WAYS TO ADVERTISE YOUR
PRODUCT
1. Online networking
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4. 2.NEWSPAPER ADS
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5. 3.CELEBRITY BRANDING
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6. 4.ADS THROUGH MAGAZINES
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7. 5. PRODUCT PLACEMENT ADVERTISING
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8. 6. PUBLICSERVICE ADVERTISING
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9. 7. TELEVISIONADS
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11. EXAMPLES OF EFFECTIVE ADVERTISING THAT GIVE
ADVANTAGES TO MANY COMPANIES
1. Vodafone
(i) ZooZoos concept was
introduced during IPL 2 in
2009.
(ii) Reached a cumulative
of 89million people in
first 10 days of IPL.
(iii) Video had 3million hits
in 3 weeks.
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13. RESULT of the advertisement:- VODAFONE
Became India’s 3rd largest telecom co after Airtel &
Reliance within a very short period.
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14. 2. VINI COSMETICS
(i) Developed their Famous brand
Fogg deodorant.
(ii) Launched by the end of 2011
with a tagline
“Bina gas wala Spray”
(iii) The famous ads launched
in mid of 2014-15 was –
“Aur kya chal rha hai,
Fogg chal rha hai”
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16. VINI COSMETICS PVT. LTD.
TURNOVER (FY-2015-16) = 504 CRORE
TURNOVER (FY-2014-15) = 345 CRORE
REVENUE GREW BY 46%.
80% REVENUE COMES FROM BRAND FOGG ONLY.
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17. 3. PEPSICO INDIA
(i) Their advertising strategy
include cool hips, promos
to attract more target
audience.
(ii) Target audience are teens,
young adults and their
advertising reflects in
every possible way.
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19. PEPSI “CHANGE THE GAME “ CAMPAIGN WAS LAUNCHED
IN JANUARY 2011 DURING WORLD CUP SEASON.
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20. Marketing strategy
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21. FEATURES OF BEST ADS
1. Should be concise and clear
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McDonalds ad (big Mac
attack) contain ambiguity

22. 2. SHOULD’NT BE TOO LONG
TATA SKY AD :- The length of ad was 2
minutes 1 seconds
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23. 3. SHOULDN'T COVERS FALSE CLAIMS AND
DECEPTIVE METHODS
Dabur India Limited:- Dabur Chyawanprash made
unsubstantiate claims in their ad that they give three times
more immunity which makes kids strong from within.
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24. 4. SHOULDN'T HURTS THE SENTIMENTS OF
PEOPLE
Vimal Pan masala AD:- Ajay Devgan had been
sent a Notice to stop endorsing these products.
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25. 5. SHOULDN'T BE UNETHICAL OR ABUSIVE
Wild stone advertisement was banned due to
abusive content.
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28. BEST ADVERTISEMENTS EVER
1. FEVICOL AD
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29. 2. !DEA AD
“WHAT AN IDEA SIRJI CAMPAIGN”
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