Estee Lauder is an American manufacturer and marketer of skincare, makeup, fragrance and hair care products. The company began in 1946 and has since expanded to over 26 brands sold in over 130 countries. The document provides details on Estee Lauder's vision, mission, objectives, internal and external assessments, and strategic recommendations. It analyzes strengths, weaknesses, opportunities, and threats, and recommends strategies like market development, product development, and integration to gain competitive advantage.
Eugene Schueller founded L'Oreal in 1909 as a hair coloring company in France, which later expanded into other beauty products. It is now the world's largest cosmetics company with a mission to offer beauty for all through innovation, quality, efficacy, and safety. L'Oreal's iconic slogan "Because I'm Worth It" was introduced in 1973 and represented a feminist message, though it later changed to be more inclusive. The company strengthens its brand through celebrity endorsements, sponsoring fashion events, loyalty programs, and tailored advertising that considers local cultures. L'Oreal also utilizes digital media like YouTube channels and mobile apps to interact directly with consumers globally.
This is an assignment give in a marketing management class. The company is rolex. It helps us to understand how a marketing plan of a firm should look like.Marketing strategy and 4 p's of marketing is highlighted here.
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
The Estee Lauder Company - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of The Estee Lauder Company containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
L'Oreal is a France-based global cosmetics company that has achieved over 18 consecutive years of double-digit profit growth through its presence in 130 countries with 23 global brands, due to strategies like acquiring unknown brands and repositioning them globally, maintaining brand diversity through separate images and products for each brand to prevent cannibalization, and investing heavily in research and celebrity endorsements.
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
Eugene Schueller founded L'Oreal in 1909 as a hair coloring company in France, which later expanded into other beauty products. It is now the world's largest cosmetics company with a mission to offer beauty for all through innovation, quality, efficacy, and safety. L'Oreal's iconic slogan "Because I'm Worth It" was introduced in 1973 and represented a feminist message, though it later changed to be more inclusive. The company strengthens its brand through celebrity endorsements, sponsoring fashion events, loyalty programs, and tailored advertising that considers local cultures. L'Oreal also utilizes digital media like YouTube channels and mobile apps to interact directly with consumers globally.
This is an assignment give in a marketing management class. The company is rolex. It helps us to understand how a marketing plan of a firm should look like.Marketing strategy and 4 p's of marketing is highlighted here.
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
The Estee Lauder Company - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of The Estee Lauder Company containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
L'Oreal is a France-based global cosmetics company that has achieved over 18 consecutive years of double-digit profit growth through its presence in 130 countries with 23 global brands, due to strategies like acquiring unknown brands and repositioning them globally, maintaining brand diversity through separate images and products for each brand to prevent cannibalization, and investing heavily in research and celebrity endorsements.
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
Levi Strauss & Co. is a global leader in jeanswear that designs and markets jeans and casual wear. It sells products in over 110 countries through retailers, department stores, and its own 2,800 stores. In 2012, Levi's reported $4.6 billion in net revenues. Levi's brands such as Levi's and Dockers are iconic American styles representing freedom and self-expression. Currently, Levi's targets fashion-conscious youth and young professionals aged 15-30, as well as loyal older customers aged 30-50. The document discusses Levi's brand identity, values, target markets, product lines, and competitors. It analyzes opportunities for Levi's to better target the urban demographic and enhance its brand platform.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
L'Oréal is a French cosmetics company founded in 1909 that is now the world's largest cosmetics company. It has 27 international brands, including Maybelline New York and Garnier, and markets thousands of hair, skin, and makeup products globally. L'Oréal achieves high profits through competitive pricing strategies like adopting dual prices that make products affordable for mainstream consumers while maintaining a premium image. It promotes its brands through various advertising channels including fashion magazines, celebrity endorsements, and social media, as well as through salons and retailers.
L'Oreal caters to consumers across all income levels using a variety of brands. It has strong brand positioning, especially with middle-aged women and teenage girls. L'Oreal Paris uses the philosophy "Because You're Worth It" and provides affordable luxury products. The company relies on celebrity endorsements and events to promote its brands globally. It launched successful campaigns like "Because I Am Worth It" and uses precise target marketing to engage the right audiences. L'Oreal invests in research and development and acquisitions to expand its brand portfolio worldwide.
L'Oreal is the world's largest cosmetics company headquartered in France. It has developed activities in cosmetics concentrating on hair color, skin care, sun protection, makeup, perfumes and hair care. L'Oreal is also active in research fields like dermatology, toxicology, and tissue engineering. It has a presence in over 130 countries across five continents and owns brands like L'Oreal Paris, Garnier, Maybelline, Lancome, and Biotherm. L'Oreal aims to help men and women around the world realize their aspirations of beauty through innovative products.
L'oreal Consumer Buying Behaviour - MET STUDENTSRajesh Shetty
L'Oreal was founded in 1909 by a French chemist and is now the world's largest cosmetics company. Headquartered near Paris, L'Oreal started in the hair color business but expanded into skin care, makeup, perfumes, and hair care. It has a portfolio of brands like L'Oreal Paris, Maybelline, Garnier, Lancome, and Vichy. L'Oreal is the top patent holder in nanotechnology in the US. While cosmetics are its main revenue driver, it also operates in dermatology and pharmaceuticals.
This document provides an outline for a strategic audit of Estée Lauder Companies, Inc. It begins with an introduction that lists the company's production divisions and key facts. It then lists the company's achievements and competitors. The document discusses the company's vision and mission statements and compares them to a competitor. It provides an internal assessment of the company's strengths, weaknesses, business model, and financial ratios. It analyzes the company's organizational structure and provides recommendations to improve it. The document aims to conduct a thorough strategic audit of Estée Lauder.
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
This document provides a strategic analysis of a cosmetics company. It includes a corporate snapshot that outlines the company's executive management team and marketing, supply chain, and packaging operations. A PESTLER analysis identifies political, economic, social, technological, legal, environmental, and regulatory factors impacting the company. Competitive and financial analyses are also included. Strategic recommendations propose improving cost of goods sold (COGS) and selling, general and administrative (SG&A) accounting, and pursuing vertical integration through acquisition of complementary businesses.
Unilever Pakistan is one of the largest consumer goods companies in Pakistan with many popular household brands. It has strong internal strengths like its large production scale, advanced technology, supply chain management, and financial backing. However, it also faces some internal weaknesses such as a tall organizational structure and high operating expenses. Externally, opportunities exist from trends like increasing hygiene consciousness and population growth. But threats include smuggling, increased competition, and changing international trends. Unilever will focus on strategies to leverage its strengths and opportunities like market development, product diversification, and innovation.
The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
L'Oreal is the world's largest cosmetics company, headquartered in France. It develops and markets cosmetic products across hair color, skin care, sun protection, makeup, perfumes, and hair care. L'Oreal aims to provide the best quality cosmetic products to consumers worldwide through innovation and research. It currently markets over 500 brands across the beauty industry. With over 77,000 employees globally, L'Oreal invests heavily in research and development, with a budget of over $857 million in 2013. The company's core strategies include broadening its customer base, changing business operations, and increasing spending on research, promotion and advertising.
L'Oreal is a global cosmetic brand operating in 130 countries with 23 brands and annual turnover of 17.5 billion Euro. It has strengths in global presence, 66,600 employees across 130 countries, 38 factories worldwide, and reputation for innovative products. The document discusses L'Oreal's brand portfolio and classification, campaigns like Colour of Hope for ovarian cancer research, Maybelline's success and brand strategy. It faces challenges in maintaining brand differentiation across its portfolio and targeting the right audiences. L'Oreal's future plans include entering new markets, increasing e-commerce, and launching organic and innovative new products.
Marketing Excellence Case Study - ElectroluxAakash Goyal
This is a presentation on the basis of a case study against a Internship Program of Management by IIM Lucknow.
Here we have to thoroughly study about the company read about it and explain the case study by telling like a story "The Managers of the Futures will be Storytellers"
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
Alexander Wang Beauty - Extension Line DevelopmentPicha Choo
Alexander Wang aims to launch a cosmetics line to complement its fashion brand. A market analysis found the U.S. makeup market was worth $6.6 billion in 2014, dominated by L'Oreal, Estee Lauder, Revlon, and P&G. Wang's line would target younger consumers dressing in its modern styles. Products would use the brand's simple color schemes and clean lines. Key factors for success include consistent branding, selling in Wang and Sephora stores, and attractive packaging.
LVMH is a French luxury goods conglomerate that owns 70 brands including Louis Vuitton. Louis Vuitton was established in 1854 and is now owned by LVMH. LVMH's purpose is to profitably provide high-end luxury products while representing Western art de vivre globally. Louis Vuitton's mission is to continue being synonymous with elegance and creativity through tradition and innovation. Its objectives are to financially lead the global luxury market by increasing profits through strong brand management, product design, and the development of its leather goods lines.
1) Nivea is a global skin care and body care brand owned by German company Beiersdorf that was started in 1911.
2) It has grown to become the largest skincare brand in the world through expanding its product lines, maintaining quality, and adapting to local cultures globally.
3) Moving forward, Nivea will focus on strengthening its brands, innovating, expanding in emerging markets like China and India, and acquiring other skin and beauty care brands.
Looking at Ogilvy & Mather in a Different LightOgilvy
Ogilvy has over 23,000 digital-first thinkers, 10,000 digital specialists, and 500+ social experts across its 120 country-specific digital teams. It also has a global chief data officer and 4 regional digital directors leading its digital work. Ogilvy has won numerous awards for its digital work in recent years, including 2 Grand Prix awards, with digital at the heart of over half its award-winning projects.
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsOgilvy
Tom of Finland was a pioneering gay artist who also had a successful career in advertising. This document outlines five lessons modern creatives can learn from his career: 1) Pessimists don't win while pain and unhappiness can drive creative work; 2) Tom's artwork promoted safe sex during the AIDS crisis showing reason can outweigh passion; 3) Counter-culture respects the past while looking to the future; 4) Tom depicted masculine, powerful gay men which helped shape self-identity and soften stereotypes; 5) Changing how people see themselves can change how they are seen by society.
Levi Strauss & Co. is a global leader in jeanswear that designs and markets jeans and casual wear. It sells products in over 110 countries through retailers, department stores, and its own 2,800 stores. In 2012, Levi's reported $4.6 billion in net revenues. Levi's brands such as Levi's and Dockers are iconic American styles representing freedom and self-expression. Currently, Levi's targets fashion-conscious youth and young professionals aged 15-30, as well as loyal older customers aged 30-50. The document discusses Levi's brand identity, values, target markets, product lines, and competitors. It analyzes opportunities for Levi's to better target the urban demographic and enhance its brand platform.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
L'Oréal is a French cosmetics company founded in 1909 that is now the world's largest cosmetics company. It has 27 international brands, including Maybelline New York and Garnier, and markets thousands of hair, skin, and makeup products globally. L'Oréal achieves high profits through competitive pricing strategies like adopting dual prices that make products affordable for mainstream consumers while maintaining a premium image. It promotes its brands through various advertising channels including fashion magazines, celebrity endorsements, and social media, as well as through salons and retailers.
L'Oreal caters to consumers across all income levels using a variety of brands. It has strong brand positioning, especially with middle-aged women and teenage girls. L'Oreal Paris uses the philosophy "Because You're Worth It" and provides affordable luxury products. The company relies on celebrity endorsements and events to promote its brands globally. It launched successful campaigns like "Because I Am Worth It" and uses precise target marketing to engage the right audiences. L'Oreal invests in research and development and acquisitions to expand its brand portfolio worldwide.
L'Oreal is the world's largest cosmetics company headquartered in France. It has developed activities in cosmetics concentrating on hair color, skin care, sun protection, makeup, perfumes and hair care. L'Oreal is also active in research fields like dermatology, toxicology, and tissue engineering. It has a presence in over 130 countries across five continents and owns brands like L'Oreal Paris, Garnier, Maybelline, Lancome, and Biotherm. L'Oreal aims to help men and women around the world realize their aspirations of beauty through innovative products.
L'oreal Consumer Buying Behaviour - MET STUDENTSRajesh Shetty
L'Oreal was founded in 1909 by a French chemist and is now the world's largest cosmetics company. Headquartered near Paris, L'Oreal started in the hair color business but expanded into skin care, makeup, perfumes, and hair care. It has a portfolio of brands like L'Oreal Paris, Maybelline, Garnier, Lancome, and Vichy. L'Oreal is the top patent holder in nanotechnology in the US. While cosmetics are its main revenue driver, it also operates in dermatology and pharmaceuticals.
This document provides an outline for a strategic audit of Estée Lauder Companies, Inc. It begins with an introduction that lists the company's production divisions and key facts. It then lists the company's achievements and competitors. The document discusses the company's vision and mission statements and compares them to a competitor. It provides an internal assessment of the company's strengths, weaknesses, business model, and financial ratios. It analyzes the company's organizational structure and provides recommendations to improve it. The document aims to conduct a thorough strategic audit of Estée Lauder.
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
This document provides a strategic analysis of a cosmetics company. It includes a corporate snapshot that outlines the company's executive management team and marketing, supply chain, and packaging operations. A PESTLER analysis identifies political, economic, social, technological, legal, environmental, and regulatory factors impacting the company. Competitive and financial analyses are also included. Strategic recommendations propose improving cost of goods sold (COGS) and selling, general and administrative (SG&A) accounting, and pursuing vertical integration through acquisition of complementary businesses.
Unilever Pakistan is one of the largest consumer goods companies in Pakistan with many popular household brands. It has strong internal strengths like its large production scale, advanced technology, supply chain management, and financial backing. However, it also faces some internal weaknesses such as a tall organizational structure and high operating expenses. Externally, opportunities exist from trends like increasing hygiene consciousness and population growth. But threats include smuggling, increased competition, and changing international trends. Unilever will focus on strategies to leverage its strengths and opportunities like market development, product diversification, and innovation.
The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
L'Oreal is the world's largest cosmetics company, headquartered in France. It develops and markets cosmetic products across hair color, skin care, sun protection, makeup, perfumes, and hair care. L'Oreal aims to provide the best quality cosmetic products to consumers worldwide through innovation and research. It currently markets over 500 brands across the beauty industry. With over 77,000 employees globally, L'Oreal invests heavily in research and development, with a budget of over $857 million in 2013. The company's core strategies include broadening its customer base, changing business operations, and increasing spending on research, promotion and advertising.
L'Oreal is a global cosmetic brand operating in 130 countries with 23 brands and annual turnover of 17.5 billion Euro. It has strengths in global presence, 66,600 employees across 130 countries, 38 factories worldwide, and reputation for innovative products. The document discusses L'Oreal's brand portfolio and classification, campaigns like Colour of Hope for ovarian cancer research, Maybelline's success and brand strategy. It faces challenges in maintaining brand differentiation across its portfolio and targeting the right audiences. L'Oreal's future plans include entering new markets, increasing e-commerce, and launching organic and innovative new products.
Marketing Excellence Case Study - ElectroluxAakash Goyal
This is a presentation on the basis of a case study against a Internship Program of Management by IIM Lucknow.
Here we have to thoroughly study about the company read about it and explain the case study by telling like a story "The Managers of the Futures will be Storytellers"
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
Alexander Wang Beauty - Extension Line DevelopmentPicha Choo
Alexander Wang aims to launch a cosmetics line to complement its fashion brand. A market analysis found the U.S. makeup market was worth $6.6 billion in 2014, dominated by L'Oreal, Estee Lauder, Revlon, and P&G. Wang's line would target younger consumers dressing in its modern styles. Products would use the brand's simple color schemes and clean lines. Key factors for success include consistent branding, selling in Wang and Sephora stores, and attractive packaging.
LVMH is a French luxury goods conglomerate that owns 70 brands including Louis Vuitton. Louis Vuitton was established in 1854 and is now owned by LVMH. LVMH's purpose is to profitably provide high-end luxury products while representing Western art de vivre globally. Louis Vuitton's mission is to continue being synonymous with elegance and creativity through tradition and innovation. Its objectives are to financially lead the global luxury market by increasing profits through strong brand management, product design, and the development of its leather goods lines.
1) Nivea is a global skin care and body care brand owned by German company Beiersdorf that was started in 1911.
2) It has grown to become the largest skincare brand in the world through expanding its product lines, maintaining quality, and adapting to local cultures globally.
3) Moving forward, Nivea will focus on strengthening its brands, innovating, expanding in emerging markets like China and India, and acquiring other skin and beauty care brands.
Looking at Ogilvy & Mather in a Different LightOgilvy
Ogilvy has over 23,000 digital-first thinkers, 10,000 digital specialists, and 500+ social experts across its 120 country-specific digital teams. It also has a global chief data officer and 4 regional digital directors leading its digital work. Ogilvy has won numerous awards for its digital work in recent years, including 2 Grand Prix awards, with digital at the heart of over half its award-winning projects.
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsOgilvy
Tom of Finland was a pioneering gay artist who also had a successful career in advertising. This document outlines five lessons modern creatives can learn from his career: 1) Pessimists don't win while pain and unhappiness can drive creative work; 2) Tom's artwork promoted safe sex during the AIDS crisis showing reason can outweigh passion; 3) Counter-culture respects the past while looking to the future; 4) Tom depicted masculine, powerful gay men which helped shape self-identity and soften stereotypes; 5) Changing how people see themselves can change how they are seen by society.
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy
This document outlines the awards and recognition received by a digital performance network over 4 years from 2012-2015. The network won 124 Cannes Lions across various categories including 58% in branded content and entertainment. It was also highly visible on social media, receiving over 28,000 mentions on Twitter which was 28 times more than any other agency and far exceeding mentions for Twitter and Google.
Day 2 Recap from #CannesLions #OgilvyCannes Ogilvy
1. The document recaps day 2 of the 2015 Cannes Lions festival. It discusses the lack of diversity in Hollywood and initiatives to support more female filmmakers.
2. It also discusses the need for diversity beyond just gender, including ethnic and cultural diversity. Companies were urged to develop diverse teams and understand different cultural contexts.
3. The future of marketing was also discussed, with the perspective that consumers will have more information and seek more personal relationships with brands. Legacy brands will need to translate their power into these personal relationships.
Looking for Love in All the Right Places #OgilvyCannes #CannesLionsOgilvy
Sean Rad, the founder of Tinder, spoke at a conference about how brands can find success on Tinder. He emphasized that Tinder has become more than just a dating app and is now a place for brands to promote content and music. Rad wants exclusive brand content for Tinder that provides value to users. However, overuse of brand integrations could displace actual user profiles. Rad also advised brands that to succeed on Tinder they need to be authentic and carefully connect with users in this intimate environment.
Don't be a Zombie Brand #OgilvyCannes #CannesLions Ogilvy
MediaCom's Jon Gittings interviewed The Walking Dead star Steven Yeun, executive producer Dave Alpert, and AMC network CEO Josh Sapan to understand what brands can learn from the popular show. They discussed three key lessons: 1) Storytelling should create danger by allowing favorite characters to unexpectedly die at any time. 2) Companion shows like Talking Dead are popular because they feel authentic and passionate like fans, not like premeditated marketing. 3) Actor Steven Yeun thinks fan-created online content could shape future seasons either for better or worse depending on its quality.
OgilvyRED - Dollars and Sense of ConnectivityOgilvy
Mobile connectivity has the potential to provide significant economic and social benefits globally, but its impact depends on factors like infrastructure development and affordability. The mobile connectivity ecosystem involves infrastructure providers (carriers), services/content providers, and consumers. While carriers play a pivotal role by operating networks, the benefits are not evenly distributed. In developed nations, higher bandwidth enables services like video streaming but in developing areas, basic connectivity can improve access to information, resources and opportunities that positively impact areas like health, education and economic growth. Ensuring widespread affordable access remains an ongoing challenge.
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannesOgilvy
Michael Disalvo discusses how winning the Young Lions competition changed his career in 5 ways:
1) It led to promotions and new opportunities within his company.
2) It helped him sharpen skills like brevity and creativity.
3) It gave him confidence and a sense of belonging in the industry.
4) It renewed his passion for marketing and public relations.
5) It taught him how much more he still has to learn despite his success.
This document discusses the growing trend of vertical video content consumption on mobile devices. It provides perspectives from executives at Ogilvy on the pros and cons of vertical video. While 98% of mobile usage is in portrait mode, vertical video is still a nascent format with limited distribution on desktop. Brands are experimenting with vertical video on platforms like Snapchat, seeing higher engagement rates. Overall, the experts recommend testing both vertical and horizontal video formats given different audience preferences and video purposes.
An advertising agency is a service business that creates, plans, and handles advertising for its clients. Agencies offer services like strategic planning, creative design, media planning and buying. The first advertising agency was founded in London in 1812. In the US, the first agency opened in 1850 in Philadelphia. Today there are full-service agencies as well as specialized agencies that focus on areas like interactive media, healthcare, or search engine optimization. Large agencies have different departments that each focus on aspects like creative design, account management, media, and production.
This document provides information about the advertising agency Ogilvy, including its history, background, services offered, and operations in India. It was founded in 1948 by David Ogilvy in New York City and has since expanded to over 400 offices worldwide. Ogilvy is known for its emphasis on quality, creativity, and brand-building in its advertising campaigns. The document discusses Ogilvy's focus areas, clients, strengths, and recommendations to further improve its business in India.
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
The document defines advertising as a paid form of non-personal communication designed to induce people to buy ideas, goods, or services. It aims to differentiate products from competitors, communicate product information, urge product use, expand distribution, and increase brand loyalty and preference while reducing costs. Advertising benefits manufacturers by increasing and stabilizing sales, retailers by guaranteeing quick sales with minimal effort, and consumers by aiding decisions and ensuring better quality, affordable options. It also benefits society by raising living standards and employment while upholding culture.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Estee Lauder plans to launch a new men's skincare line to target the growing male baby boomer demographic. The company already has success in the women's skincare market. A men's line could expand their customer base. It will focus on anti-aging, moisturizing, and acne treatment products priced from $25-100. Products will be promoted through e-commerce, social media, magazines and TV. This will allow Estee Lauder to enter an untapped market and compete with other men's skincare brands.
Estee Lauder is a New York-based company that manufactures and markets skin care, makeup, fragrance, and hair care products under various brand names. It operates in over 130 countries and saw sales increase 7% to $7.037 billion in 2007. Estee Lauder's product lines include skin care (37% of sales), makeup (39%), fragrances (19%), and hair care (5%). Founded in 1946, Estee Lauder aims to bring the best products to everyone through a focus on innovation, quality, service, and responsible business practices.
Estee Lauder is a leading cosmetics company founded in 1946. It owns 28 brands and sells products in over 135 countries. The document discusses Estee Lauder's business model, key drivers of growth, and risks. It owns brands across skincare, makeup, fragrance, and haircare and generates over 40% of sales from the Americas and 38% from Europe, Middle East, and Africa. Key growth drivers include a strong presence in emerging markets, increasing online and mobile sales, and significant advertising expenditures. Risks include economic fluctuations in emerging markets, foreign exchange rate volatility, and intense competition in the cosmetics industry.
The document provides an overview of L'Oreal, the world's largest cosmetics company. It discusses L'Oreal's history, mission, operations through four divisions, key aspects of its beauty business model, industry key success factors, SWOT analysis, PESTLE analysis, Porter's five forces model, and competitive profile matrix comparing L'Oreal to competitors Procter & Gamble and Estee Lauder. The document aims to provide knowledge about L'Oreal's strategy and focuses on its market analysis and competitor strategies.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved double-digit profit growth for 18 consecutive years through its presence in 130 countries generating €13.7 billion in annual revenue. L'Oreal owns multiple beauty brand franchises and remains the global cosmetics industry leader with a 16.8% market share. The company focuses on cosmeceuticals and nutraceuticals due to increased wellness focus. L'Oreal's successful acquisition and rebranding of Maybelline demonstrated its strategy of acquiring unknown brands, giving them a makeover, and marketing them globally.
L'Oreal was established in 1909 and has become a global leader in cosmetics. Through innovation and diversification, L'Oreal offers a wide variety of beauty products for all genders and ethnic groups. The company focuses on research and development, employing over 2,900 staff and filing over 500 patents per year. With a portfolio of over 500 brands and 2,000 products across hair, skin, makeup and fragrance categories, L'Oreal remains the largest cosmetics company in the world.
This document provides an analysis of Estee Lauder Companies' current position, performance, vision, mission, objectives, external environment, internal strengths and weaknesses. It discusses Estee Lauder's 26 brands operating in over 130 countries, growth in different product segments, geographic revenue analysis, and financial performance from 2005-2007. PESTLE, Porter's 5 Forces, and external/internal factor analyses are also included. Recommended strategies are market development, penetration, product development, and forward/backward/horizontal integration.
The history of L'Oreal began in 1907 when a French chemist developed a colour formula and registered his own company. Over time, L'Oreal grew significantly and became a global leader in cosmetics. Today, L'Oreal has a 41% market share in India, competing against brands like Lakme, Revlon, and Nivea. L'Oreal targets various consumer segments in India like women seeking hair solutions and employs celebrities in its advertisements. The research analyzed L'Oreal's brand awareness, attitudes, and value among Indian women to understand how to strengthen emotional connections and better target older age groups.
The Body Shop operates over 2,500 stores worldwide selling cosmetics and body care products. It was founded in 1976 and is now part owned by L'Oreal. The Body Shop started operations in Pakistan in 2006 and operates in four major cities. It uses natural ingredients and is against animal testing. To increase sales in Pakistan, the Body Shop should launch TV advertisements, educate customers on product uses, expand to more cities, offer marketing campaigns and discounts to attract a broader customer base. Feedback on this summary is welcome.
The document summarizes the annual report of The Estée Lauder Companies for fiscal year 2008. It discusses how the company achieved nearly $8 billion in global sales across 29 brands sold in over 140 countries. The company's strategy for growth is a multi-national, multi-channel, and multi-brand approach. Key highlights include strong sales growth in emerging international markets, expansion of brands and products into new regions, and increased sales through new channels like travel retail and online.
1 Estée Lauder Companies, I n c . —2 0 0 8Sharynn To m l i n.docxoswald1horne84988
1 Estée Lauder Companies, I n c . —2 0 0 8
Sharynn To m l i n
Angelo State University
E L
www.ELCompanies.com
Based in New York City, Estée Lauder is a manufacturer and marketer of four cos-
metic product lines: 1) skin care, 2) makeup, 3) fragrances, and 4) hair care products.
These products are sold in over 130 countries and territories under brand names that
include Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi
B r own, La Mer, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan + Fields,
American Beauty, Flirt!, Good Skin and Grassroots. Estée Lauder also has global licenses
for fragrances and cosmetics sold under brand names that include Tommy Hilfiger, Donna
Karan, Michael Kors, Donald Trump, Sean John, Missoni, and Daisy Fuentes. Estée
Lauder announced in June 2007 that it might acquire skin care company Murad Inc., based
in El Segundo, California. Murad sells skin care products and dietary supplements on the
Internet and via infomercials, and also in spas and stores such as Sephora and Bath and
Body Works. Estée Lauder’s final 2007 sales increased 7 percent to $7.037 billion.
E s tée Lauder sells its products mainly through upscale department stores, specialty
retailers, upscale perfumeries and pharmacies, and prestige salons and spas. In addition, its
products are sold in freestanding company - owned stores and spas as well as its own and other
authorized retailers’ Web sites. You can also find Estée Lauder products for sale at stores on
cruise ships, on television direct marketing channels, and at in-flight and duty-free shops.
Estée Lauder’s range of skincare products for women and men include moisturizers,
creams, lotions, cleansers, sunscreens, and self-tanning products, a number of which are
developed for use on particular areas of the body, such as the face, the hands, or around the
eyes. Skincare products account for about 37 percent of net sales as compared to makeup
products that account for about 39 percent of sales.
The company ’s makeup products include lipsticks, lip glosses, mascaras, foundations,
eye shadows, nail polishes, and powders, as well as related items such as compacts, brushes,
and other makeup tools. Fragrances for women and men comprise about 19 percent of sales.
Fragrances are sold in perfume sprays and colognes, as well as lotions, powders, creams,
and soaps.
Finally, Estée Lauder sells hair care products in salons and freestanding retail stores.
These products include hair color and styling products, shampoos, conditioners, and fin-
ishing sprays. In fiscal 2006, hair care products accounted for about 5 percent of sales.
Each of the company’s brands has a single global image that is promoted with consistent
logos, packaging, and advertising designed to differentiate it from other brands.
H i s t o r y
B e a u t y, youth, and being forever young are common themes in the personal products
industry. A young entrepreneur named Estée Lauder felt that she could provide a.
L'oreal "The Globalisation of American Beauty"nanalovely93
L'Oreal was founded in 1909 by Eugene Schueller. It has grown significantly over the decades through innovation in beauty products and strategic acquisitions of companies that fill gaps in their portfolio. Some notable acquisitions include Maybelline, Redken, and Kiehl's. L'Oreal distinguishes between tactical acquisitions to support existing brands and strategic acquisitions with potential for global growth. Through research, adapting to local cultures, and assessing acquisition targets' strengths, L'Oreal determines a brand's potential and integrates new brands while maintaining their integrity. This allows L'Oreal to remain the largest cosmetics company globally while diversifying and expanding quickly into new markets.
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Oriflame is a Swedish beauty company known for its cosmetics, skincare, and wellness products sold through direct selling. Founded in 1967, Oriflame has expanded to over 60 countries and offers a wide range of innovative products focusing on natural ingredients. Oriflame prioritizes customer satisfaction through personalized consultant assistance, efficient order processing, and responsive support. As a multinational company, Oriflame complies with applicable tax and regulatory policies in its various markets while seeking to understand consumer behavior to better meet customer needs.
The document outlines L'Oréal's sales plan. It discusses L'Oréal's mission of offering beauty to all through ethical and responsible means. It analyzes L'Oréal's strengths in strong brands, diversified presence, and R&D capabilities, as well as weaknesses like slow revenue growth. The plan examines opportunities in demographic trends, acquisitions, and emerging markets, alongside threats such as cosmetic surgery and counterfeiting. Finally, it focuses on the Asian market, specifically China, India, and Vietnam, as key growth drivers over the next two decades.
This document discusses LVMH, a luxury goods company. It provides an overview of the company's profile, markets, performance, and challenges in Asia. LVMH has over 1500 stores and 50 brands worldwide. While demand for luxury goods is growing in Asia, LVMH's sales in the region have remained unchanged. Key issues include a narrow distribution network in Asia and cultural differences. To address this, the document recommends enhancing brand and customer value, customizing products to local tastes and lifestyles, and expanding the distribution network in Asia through flagship stores. The focus is on segmenting, targeting and positioning based on local Asian markets to capture more customers and reduce impacts from counterfeits.
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4. • The Estée Lauder Companies Inc is an American
manufacturer and marketer of high-end skincare,
makeup, fragrance and hair care products. The
company has its headquarters in Midtown
Manhattan, New York City.
• The company began in 1946 when Estée Lauder
and her husband Joseph Lauder began producing
cosmetics in New York City. They first carried only
four products: Super-Rich All Purpose Crème,
Crème Pack, Cleansing Oil, and Skin Lotion. Two
years later, they established their first department
store account with Saks Fifth Avenue in New York.
5. Vision
Estee Lauder Companies state
their vision is ‘’Bringing the best to
everyone we touch’’
Proposed Vision Statement
“Bringing the best to everyone
we touch and being the best in
everything we do. By “the best”
we mean the best products, the
best people and the best ideas.”
6. Mission of The Estée Lauder
Companies Inc
• We are a family company committed to working
together with uncompromising ethics and integrity.
We strive always:
• Provide customers with innovative cosmetic
products of the highest quality.
• Deliver outstanding service by treating each
individual as we ourselves would like to be treated.
• Create an environment that fosters personal growth
and well being.
• Build partnerships with our suppliers, retailers and
colleagues based on fairness and trust.
• Enhance our reputation of image, style and prestige.
• Pursue profit, but never at the expense of quality,
service or reputation.
• Eliminate waste and reduce inefficiencies in order
to provide maximum value to our customers.
• Be responsible citizens in every community we
serve.
7. Objectives
They are energetic, innovative and first for customers
Power end devour to do our very best and enhance the company's leadership
throughout the world
Building strong global brands through innovative delivery of products and
increase revenues
Look after our people so they can look after our customers
Understand customers better than anyone and Use our strengths to deliver
unbeatable value to our customers
Business relationships
Through distribution channels, reaching the customers globally
Trust and respect each other
8. Estee Lauders Internal Assessment
Management
• Leonard A. Lauder is Chairman Emeritus of The Estée Lauder
Companies. William P. Lauder is Chairman of the Board and
Executive Chairman. Fabrizio Freda is President and Chief Executive
Officer
Marketing
Products
• Estee lauder companies markets are more than 9000 quality
products under its portfolio of brands. Exhibit 6 summarizes the
various products and date of product launch or acquisition. Estee
lauder was the first major prestige cosmetics firm to offer shopping
via the internet. Department store is the best venue for the high
services and the brands since $7.6 Billion in beauty sales were
generated in U.S. Department stores in 2006, representing 18
percent of the total beauty market in the U.S.
9. Promotion
• Estee lauder was the first cosmetics company to offer
free samples and gift with purchase and continue the
strategy today. The company also the first in the
industry to introduce consistent brand imagery around
the world. For this purpose, the company uses
celebrities as endorsers in testimonial advertising for
commercial on TV, as well as magazines.
Price
• Estee lauder price vary from product to product and
from brand to brand, but tend to be in the mid high to
high range in the industry. Prestige pricing appears to
be an effective strategy given their target market.
10. Finance
• Estee lauder’s 2006 sales increased 3 percent to $6463.8
million due to growth in their makeup, skin care, and hair
are product categories which were partially offset by lower
sales in the fragrance product category. The net increase
reflects sales growth in all geographic regions. Note that
cost of sales as a percentage of total sales increased to 26.1
percent as compared with 25.5 percent in the prior year.
Operating income decreased 15 percent to $615.6 million
and the operating margin was 9.6 percent of sales in fiscal
2006 as compared with 11.6 percent in the prior year. Estee
Lauder’s long term debt decreased 4.6 percent to $431
million in 2006.
11. Production
R & D
• Estee Lauder’s overall strategy also includes heavily
investing in Research and Development. In order to
have the most advanced products that consumer’s
desire they feel that this is a necessary expense.
Additionally the company does not conduct animal
testing or have anyone do so on their behalf. They test
each and every product on a panel before releasing it
to the public. As of June 30, 2011 Estee Lauder had
approximately 550 employees engaged in R&D costing
85.7 million dollars.
12. Estee Lauders External Assessment
Political factors
• The political environment within which an organisation exists has
far reaching consequences. The political environment most
obviously operates at National level, but may also be significant at
local and international levels. Estee Lauder gives direction to
countries through the way they exert control over the economy.
Estee Lauder should not only be cognisant with the politics of a
country, but also with the media, industry and labour leaders. The
following political factors can affect the business environment:
• Level of government involvement in business
• Stability
• Liberalisation
• Taxation
• Co-operation and integration, e.g. EU
13. Economical factors
• This is concerned with the nature and direction of the
economy in which a firm operates. Estee Lauder looks at
the interplay of market forces that dictate the state of the
economy and implications on both commercial and non-
commercial organizations. Prices vary from brand to brand
and product to product, but these are usually in the higher
ranges of an industry. The factors include
• Exchange rates
• Interest rates
• Spending power
• Inflation and employment
14. Legal Factors
• Estee Lauder functions within a structure of
Government regulations and legislations. These laws
and regulations should be considered when running
businesses:
• Labor laws and industrial relations
• Municipal licenses
• Formation
• Taxation
• Competition
• Copyright and patent laws
• Minimum wages laws and Employment law
15. Demographic Factors
• These factors may also exist under the macro-environmental
factors. Following factors must are considered with regard to
the key Demographic trends by Estee Lauder:
• World population growth
• Changing household
• Geographic population shifts
• Better-educated, more white-collar workforce
• Increasing Diversity
• Changing age structure
• Population consists of generational groups.
• Distinct segments typically exist within these generational
groups.
16. Strategy Formulation
External Factor Evaluation (EFE)
List of Opportunities
Scope for anti aging products.
Americans over 65 years(1/5th of the population) spend
a substantial income on anti aging products.
Life expectancy of the aging population will continue to
improve.
Youngsters and teenagers purchase age preventive
cosmetic items to battle effects of aging.
The world’s aging population increasing over 2.5 times
next 40 years 33% China and India
17. . EFE Contd…
• 70 million people across the globe
will reach an income level in the
next 20 years.
• Rising demand from emerging and
developing markets for personal
products industry.
• The Europeans buying pattern was
changing from buying skincare
products from mall-based specialty
stores to pharmacies. Concentrate
on selling skin care products
through pharmacies and through
skin care clinics in the Europe
18. List of Threats Top competitors in the
cosmetics business
• Currency fluctuation risks
• Consumer complaints and inquiries due to
animal testing for new products and many
personal care companies are dropping this
form of product testing. The company will
loose its brand image if it receives
complaints that it has been using animals
to test new products.
• FDA regulations
• Increase in damaging environmental
pollutions due to the use of aerosol and
fluorocarbons.
• Restrictions on products that can be
carried in-flight will affect travel retail
business
19. • Changes in the distribution
policy and a difficult retail
environment particularly in
fragrance category.
• The sale of the product is
dependant on the disposable
income of the consumers, a fall
in their incomes would result
to a fall in the sales of the
company’s products.
• Competitive pricing at mega
stores.
20. List of Strengths
• Estee Lauder companies have 26
brands, selling in over 130
countries.
• Each of the brands has a single
global image which is promoted
with consistent logos, packaging,
and advertising designed to
differentiate it from other brands.
• Estee Lauder was awarded one of
ten Outstanding Women in
Business in the US by business and
financial editors in 1967. This
helped in building their brand.
21. List of Weaknesses
• Indistinguishable
organizational structure
• Lower sales in Fragrance
product category. As a result of
this the company is struggling
particularly in American region.
• Most of the powers in the
company were with the family
members.
• It is not clear whether even the
four presidents have authority
over the 4 product lines.
25. GRAND STRATEGY MATRIX
Recommended Strategies
• Market development
• Market penetration
• Product development
• Forward integration
• Backward integration
• Horizontal integration
• Related diversification
26. SWOT MATRIX
SO Strategies
•Expand product offerings in foreign nations
(S1,S8,O1)
•Continue to acquire interest in start up
companies. (S6,S7,O2,O4,O5)
WO Strategies
•Continues to expand the respective brand website
offer incentives to customers. (W!,W3)
•Introduce new fragrance products for men and
boys (W5, O4)
27. ST Strategies
• Offer rebate to customers to compete with the black
and gray market distributors (S7,S8, T5,T8)
• Market new soaps and skin care product that tailor to
the natural look (S7, S8, T7)
WT Strategies
• Draft new vision and mission statement along with
new clearer corporate structure to compete with
competition (W3,W4,T3,T5,T6)
• Create a new line of products tailored to customer on
smaller budgets (W6,T8)
28. IFE matrix shows the information related to
strategy formulation Estee Lauder company.
Estee Lauder achieved an overall of total
weighted score.3.22 indicates that the business
of Estee Lauder on this skin care segment is
internally strong because of Estee Lauder has an
ability to respond to internal factors of the
organization.
Formulation Of strategy
29.
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35.
36.
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38.
39.
40.
41. • Businesses are different in many ways; therefore every
organization needs to have a business plan, which needs to
be reviewed in order to keep it up to date. The plan at Estee
Lauder is articulated by corporate leaders, who give the
organization direction, so as to avoid a strategic drift. They
create a vision of a possible future that allows both the
managers and others to see clearly the direction to take,
building upon the company's current capacity and strength.
• To gain competitive edge and analyze the external
environment, Estee Lauder could further use the Value
chain, BCG growth model and scenario analysis for its
strategic analysis. Recommended strategies that Estee
Lauder could use are; Forward, backward, horizontal
integration, product and market development, market
penetration and more diversification. Estee Lauder took the
approach of providing great customer service, great quality
and staff ownership, hence making it different from the rest