Hansa Bhaliya submitted a paper on advertisement appeals to MKBU's Department of English. The paper discusses the definition of advertising as a paid form of non-personal communication used to persuade an audience. It examines different types of advertising appeals including emotional appeals related to psychological needs, adventure appeals promising excitement, humor appeals using comedy, youth appeals targeting young consumers, scarcity appeals emphasizing limited availability, and rational appeals focusing on product features. While emotional appeals engage consumers' emotions, rational appeals provide practical product information. Both positive and negative emotions are used in advertising campaigns.

1. • Name : Hansa Bhaliya
• Batch : 2019 - 21
• Roll no : 6
• Enrollment no : 2069108620190004
• Emaill ID : hansabhaliya20@gmail.com
• Paper no : Mass Communication & Media studies
• Topic : Advertisement & It's Appeal
• Submitted to : Department of English , MKBU.

2. What is Advertisement ?
• The team ' Advertising ' hase been derived from the Latin
World Advetor which means to drive the attraction
towards something.
• Definition : Advertising is a paid from of non - personal
presentation of ideas, goods or services by an identified
sponsor. - Richard Buskik
• Advertising is a form communication used to persuade an
audience to take some action with respect to product's idea or
services.

3. Advertising as a mode of communication
• Attract attrntion
• secure interest
• obtain action
• Build desire for the produc

4. Behind the Advertising
• Advertiser
• Media
• vendors
• Target Audience

5. Emotional appeal
• Related to individual
Psychological and social needs for
purchasing certain products and
services.
• Consumer are emotionally motioved
or driven to make certain purchase.
• They use emotions like : happy , sad
angry and pride.
- personal
- social
- frare

6. Adventure
• This type of Advertising give
impression that
Purchased a product
will change their life
and feel it with fun
and action.

7. Humour
Bbbb. • Bulaji wafers, feviwuick India pakitan
• Humour is elements that is use in
around 30 % of Advertisement .
• It can be an excellent tool to catch
the viwers. it attraction help in
achieving instant recall which can
work well for the sale of the product.
• Customer can derive without which
the joke might overpowered to massage.

8. Youth appeal
• These Advertising reflect youth
Give impotance to some
products it's attracts them.
• Cosmetic products in particular
make use of these appeals.in the
advertisements below, the product
is shown used by . The some
young celebrities of the country.
The product are advertised
in such a way that the young
customers feel that it connects
to them.

9. Secarcity appeals
• These types of
Advetisement are based
on limited time period
purchase of products
• Like a sale online mobile,
laptop
• The primary benefits of
this appeal is to
encourage consumers to
take action.

10. Retional
• Retional appeals as the name suggests
aims to focus on the individual' s
functional, utilitarian or practical needs
for particular products and services.
• Such appeals emphasize the characristics
and features of the product and the
service and how or use the particular
brand.
• Print media is particularly well suited for
rational appeals and is often used with
good success.
• It is also suited for business to business
advertisers and for products that are
complex and that need high degree of
attention and involvement.

11. Retional appeal vs Emotional appeal
• Advertising appeal is classified into rational and emotional
appeal
• Rational appeal covers more product information and
practical content. Attraction consumer and creating
better purchase intention
• They belive rational appeal works better in arousing
consumer
• There are positive as well negative emotions but in the ads
campaign negative emotions can be contacted to
positive emotions
• The deals with hope and dreams are present

12. Conclusion
• Todsy television and internet has change the communication
pattern.
• Ads on t.v internet playing significant role change the buying
process of the consumer
• Mostly ads using emotions the brand wants to stay mind target
of consumer.

13. Work cited
Bhagat, Neha. "Emerging trend of Emotional Appeal in Indian Television
Advertising. "IOSR Journal of Humanities And Social Scince 22.8 (2017):
4.