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Ellis Brown
What are campaigns?
 Work in an organised and active way toward a pacific
goal
 A campaign is a way which the government can get
there party to get more votes by posters and videos
forms of promotion
 TV and Radio
 Posters
 Social media
Types of promotion
 Safety campaigns
 Political campaigns
 Educational campaigns
What forms of promotion are
there?
Promotion includes all activities designed to inform, persuade and influence people when they are making the decision to buy. Promotion is made up of:
Advertising
• non-personal communication transmitted through mass media
Publicity
• free promotion through news stories in newsletters, newspapers, magazines and television
Sales Promotion
• all forms of communication not found in advertising and personal selling, including direct mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits,
sweepstakes, trade allowances, samples and point-ofpurchase displays In designing a promotional plan, clearly spell out:
• Which objectives to use. It is possible to have more than one objective, but it is recommended that a company target its audience or run the risk of losing focus.
• What to say
• Who to say it to
• Criteria used to measure success
Suggestions for Inexpensive Promotion
Some inexpensive, appropriate and effective methods of promotion for the new food processor include advertising through:
• Personal selling
• Product demonstrations
• Direct mail
• Business cards
• Yellow Page listing
• Seminars
• Newsletters
• Contests
• Flyers
• Statement stuffers
• Window banners
• Greeting cards
• Sports team sponsor
• Home parties
• Ethnic services—languages spoken
Of course, one of the best free methods of promotion is good “word of mouth."
Methods of promotion
 Billboard
 Radio
 Vehicles
 TV
 Social Media
Local campaigns
 There was an abandoned swimming pool In avenue
park in baldock which till a couple of months ago was
made into a much better paddling pool for children

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Campaigns blogger ellis 2

  • 2. What are campaigns?  Work in an organised and active way toward a pacific goal  A campaign is a way which the government can get there party to get more votes by posters and videos
  • 3. forms of promotion  TV and Radio  Posters  Social media
  • 4. Types of promotion  Safety campaigns  Political campaigns  Educational campaigns
  • 5. What forms of promotion are there? Promotion includes all activities designed to inform, persuade and influence people when they are making the decision to buy. Promotion is made up of: Advertising • non-personal communication transmitted through mass media Publicity • free promotion through news stories in newsletters, newspapers, magazines and television Sales Promotion • all forms of communication not found in advertising and personal selling, including direct mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits, sweepstakes, trade allowances, samples and point-ofpurchase displays In designing a promotional plan, clearly spell out: • Which objectives to use. It is possible to have more than one objective, but it is recommended that a company target its audience or run the risk of losing focus. • What to say • Who to say it to • Criteria used to measure success Suggestions for Inexpensive Promotion Some inexpensive, appropriate and effective methods of promotion for the new food processor include advertising through: • Personal selling • Product demonstrations • Direct mail • Business cards • Yellow Page listing • Seminars • Newsletters • Contests • Flyers • Statement stuffers • Window banners • Greeting cards • Sports team sponsor • Home parties • Ethnic services—languages spoken Of course, one of the best free methods of promotion is good “word of mouth."
  • 6. Methods of promotion  Billboard  Radio  Vehicles  TV  Social Media
  • 7. Local campaigns  There was an abandoned swimming pool In avenue park in baldock which till a couple of months ago was made into a much better paddling pool for children