2. What are campaigns?
Work in an organised and active way toward a pacific
goal
A campaign is a way which the government can get
there party to get more votes by posters and videos
4. Types of promotion
Safety campaigns
Political campaigns
Educational campaigns
5. What forms of promotion are
there?
Promotion includes all activities designed to inform, persuade and influence people when they are making the decision to buy. Promotion is made up of:
Advertising
• non-personal communication transmitted through mass media
Publicity
• free promotion through news stories in newsletters, newspapers, magazines and television
Sales Promotion
• all forms of communication not found in advertising and personal selling, including direct mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits,
sweepstakes, trade allowances, samples and point-ofpurchase displays In designing a promotional plan, clearly spell out:
• Which objectives to use. It is possible to have more than one objective, but it is recommended that a company target its audience or run the risk of losing focus.
• What to say
• Who to say it to
• Criteria used to measure success
Suggestions for Inexpensive Promotion
Some inexpensive, appropriate and effective methods of promotion for the new food processor include advertising through:
• Personal selling
• Product demonstrations
• Direct mail
• Business cards
• Yellow Page listing
• Seminars
• Newsletters
• Contests
• Flyers
• Statement stuffers
• Window banners
• Greeting cards
• Sports team sponsor
• Home parties
• Ethnic services—languages spoken
Of course, one of the best free methods of promotion is good “word of mouth."
7. Local campaigns
There was an abandoned swimming pool In avenue
park in baldock which till a couple of months ago was
made into a much better paddling pool for children