Chapter 5 team 4
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This document summarizes key concepts in social media advertising and marketing. It discusses theories of top-of-mind, frame-of-mind, and friend-of-mind awareness. It also outlines the marketing mix of product, place, price, and promotion. The document then examines how consumers engage with social media marketing and provides examples of attracting consumers through announcements, endorsements, and loyalty programs. It defines branding and discusses promotional strategies, market research, segmentation, and integrated marketing communication. The document concludes with case studies of social media marketing successes and failures.
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Chapter 5 team 4
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.
Chapter 5 team 4-2
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.
Chapter 5 team 4
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.
Chapter 5 team 4-2 ppt
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and cost of ignoring. It provides examples of real-time social media marketing successes and failures.
SMCWgtn with Steve Dimakis (GSL Promotus) - Wednesday 20 November 2013
We're proud to announce our newest sponsors, GSL Promotus. They are New Zealand's largest independent agency - a recently merged agency from two successful advertising agencies: GSL Network and Promotus. The GSL Promotus team are proud supporters of SMCWgtn, and are excited about the future of Social Media Club Wellington and our relationship with them!
To welcome our new sponsor, we have invited Steve Dimakis from GSL Promotus to speak at our November event.
Steve has worked in the Wellington advertising industry since 1999. He is a digital media expert with a real passion for the art of Social Media. His strength lies in fashioning powerful customer centric integrated and digital solutions. He strives to help clients properly engage; to add value, to solve problems, and to entertain!
Promotion; meaning, definition, concept, elements, importance and promotional...
Promotion; meaning, definition, concept, elements, importance and promotional...Central University of Kashmir
This document discusses promotion and the promotional mix. It defines promotion as communication with customers and middlemen to facilitate sales. The promotional mix includes advertising, personal selling, sales promotion, and publicity. Advertising is paid mass communication from an identified sponsor, while personal selling involves direct contact. Sales promotion uses short-term incentives. Publicity is unpaid communication in mass media. The importance, objectives, and methods of each element are described. An effective promotional strategy balances these tools based on product, customers, budget, and other factors.ย
The promotion mix
The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.
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Chapter 5 team 4
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.
Chapter 5 team 4-2
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.
Chapter 5 team 4
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and the cost of ignoring social media. It provides examples of real-time social media marketing successes and failures.
Chapter 5 team 4-2 ppt
This document discusses social media marketing strategies and theories. It covers topics like top-of-mind awareness, frame-of-mind awareness, friend-of-mine awareness, the marketing mix of product, place, price and promotion. It also discusses how consumers engage with social media marketing and the importance of branding, promotions, market research, segmentation, integrated marketing communication, social media strategic planning, awareness and engagement, search engine optimization, return on investment and cost of ignoring. It provides examples of real-time social media marketing successes and failures.
SMCWgtn with Steve Dimakis (GSL Promotus) - Wednesday 20 November 2013
We're proud to announce our newest sponsors, GSL Promotus. They are New Zealand's largest independent agency - a recently merged agency from two successful advertising agencies: GSL Network and Promotus. The GSL Promotus team are proud supporters of SMCWgtn, and are excited about the future of Social Media Club Wellington and our relationship with them!
To welcome our new sponsor, we have invited Steve Dimakis from GSL Promotus to speak at our November event.
Steve has worked in the Wellington advertising industry since 1999. He is a digital media expert with a real passion for the art of Social Media. His strength lies in fashioning powerful customer centric integrated and digital solutions. He strives to help clients properly engage; to add value, to solve problems, and to entertain!
Promotion; meaning, definition, concept, elements, importance and promotional...
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This document discusses promotion and the promotional mix. It defines promotion as communication with customers and middlemen to facilitate sales. The promotional mix includes advertising, personal selling, sales promotion, and publicity. Advertising is paid mass communication from an identified sponsor, while personal selling involves direct contact. Sales promotion uses short-term incentives. Publicity is unpaid communication in mass media. The importance, objectives, and methods of each element are described. An effective promotional strategy balances these tools based on product, customers, budget, and other factors.ย
The promotion mix
The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.
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The document discusses the key elements of communication processes and promotional mixes. It describes the main components of communication as the sender, encoding, message, media, decoding, response, feedback, and noise. It then explains the different techniques that make up a promotional mix, including advertising, personal selling, publicity, and sales promotion. Finally, it emphasizes the importance of combining various communication activities and channels into an effective promotional mix tailored to achieve desired marketing objectives and customer outcomes.
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This document provides an overview of social media in advertising and marketing. It discusses key concepts like integrated marketing communication, return on investment, search engine optimization, and the importance of engagement and awareness on social platforms. Examples are given of both successful (Wendy's #PretzelLoveStories campaign) and unsuccessful (McDonald's #Mcdstories hashtag) social media case studies. The main lessons are that social media requires a focus on sustained attention rather than just initial grabs, and that most purchases do not happen right after a website visit so social interactions and returns on investment may not be immediate.
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2. It outlines the steps in developing effective communication, including identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback.
3. Setting the total promotion budget involves methods like the affordable budget, percentage-of-sales, competitive-parity, and objective-and-task approaches. The nature and role of each promotion tool is also examined.
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The best brands are build with a strong and well planned Marketing Communications Program. Learn the Fundamentals Of Integrated Marketing !
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These are very good ways to leverage your influencersโ networks and reach an audience you generally donโt have access to, but theyโre certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
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As much as digital channels like social media and websites are becoming the staple for marketing, offline channels still play an important role. In fact, it is only when you fuse offline and online marketing that you can get the most out of your activities.
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This document discusses sales promotion strategies, specifically push and pull promotion strategies. It defines push strategies as targeting marketing activities at intermediaries like wholesalers and retailers to encourage them to promote and stock a product. Pull strategies directly target end users through advertising to create demand for a product. The document provides examples of promotions for each strategy and notes that the appropriate strategy depends on factors like brand awareness and customer involvement.
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Marketing Management โ Module IV
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Ethics and societal marketing concept
Marketing ethics deals with the moral principles behind marketing operations and regulation. Societal marketing means satisfying customer needs in a way that enhances consumer and societal well-being, while achieving organizational objectives. Research shows that billions are spent annually marketing directly to children through TV, internet, and DVDs. Children influence over $600 billion in family purchases annually. Marketers view children as the future market and direct campaigns at them to build brand loyalty from a young age. Unethical practices include deceptive advertising, lack of pricing clarity, and targeting especially vulnerable groups like children and the elderly. The effects of marketing to children can include unhealthy consumerism, depression, anxiety, and low self-esteem.
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The document discusses the key elements of communication processes and promotional mixes. It describes the main components of communication as the sender, encoding, message, media, decoding, response, feedback, and noise. It then explains the different techniques that make up a promotional mix, including advertising, personal selling, publicity, and sales promotion. Finally, it emphasizes the importance of combining various communication activities and channels into an effective promotional mix tailored to achieve desired marketing objectives and customer outcomes.
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This document summarizes key concepts around social media marketing and advertising. It discusses theories of branding like top-of-mind awareness. It also covers the marketing mix, consumer psychology, branding, promotions, and integrated marketing communication. Specific social media platforms like Twitter, Instagram, and Snapchat are examined in terms of awareness and engagement. The document analyzes case studies of successful and unsuccessful social media campaigns. It concludes with lessons about the influence of friends versus celebrities and the importance of quality social interactions over time.
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IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Advertising
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
Marketing for 21st century
Marketing involves creating value for customers and society through communication, delivery and exchange of products and services. It plays a key role in addressing modern challenges and building demand. Marketers seek responses from prospects by stimulating demand for their offerings, which can include goods, services, ideas, persons or organizations. There are various demand states that marketers must understand to be effective.
Chapter01.ppt
This document provides an overview of Google and integrated marketing communications (IMC). It discusses how Google has become the most powerful brand in the world through search advertising and expansion into new areas. It then covers the key components of an IMC approach, including advertising, direct marketing, digital/interactive marketing, sales promotion, publicity/PR, and personal selling. The document emphasizes how IMC provides a strategic and coordinated approach across marketing communication elements and audiences.
Chapter01.ppt slides by Leon g schiffman
This document provides an overview of Google and integrated marketing communications (IMC). It discusses how Google has become the most powerful brand in the world through search advertising and expansion into new areas. It then covers the key components of an IMC approach, including advertising, direct marketing, digital media, sales promotion, and public relations. Finally, it outlines the IMC planning process of analyzing the situation, developing objectives and strategies, implementing tactics, and evaluating outcomes.
Marketing in a Digital World
Recently, I have completed a course "Marketing in a Digital World" on Coursera. I have learned so much from this course and have decided to share them with you guys. Hope it'll be of help!
Chapter01
This document provides an overview of Google and integrated marketing communications (IMC). It discusses Google's success stemming from simplicity, speed and accuracy. It also outlines Google's expansion beyond search advertising into other areas. The document then discusses the rapidly changing media environment and need for an integrated approach using both traditional and online strategies. Finally, it introduces key concepts of IMC including its definition, planning process, and importance in branding.
Managing integrated marketing communication
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
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Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
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โ What is event processing in MuleSoft?
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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- 1. Chapter 5 Social Media in Advertising and Marketing The Dream Team: Avel, Estefani, Kyara, Shantal
- 2. Advertising & Marketing Theories Top-of-Mind Awareness: branding through a sustained level of marketing and messaging that influences customers at time of purchase (having consistent presence) Frame-of-Mind Awareness: reaching potential customers when they are in an active shopping and buying mode (create easier access for customers and wait for them to come to you) Friend-of-Mine Awareness: your prospective customers consider you a friend to compete for their time, attention and loyalty (you gain customerโs trust and you become a valuable resource to them) โ This kind of marketing uses data to determine what customers want
- 3. Advertising & Marketing Theories continued... โ Marketing Mixโฆ Four Pโs - Product - Place - Price - Promotion
- 4. Consumers Consumers follow a social media marketing customer driven pathโฆ. Finding sites and content Learning through engagement and listening Validating information through reviews and community conversation Using via demonstrations or trials Buying through a sales process Advocacy after the purchase
- 5. Consumers โฆ.. continued Other ways of attracting consumers: Company announcing new client or new customer endorsement Rewarding brand loyalty with special programs - Can be linked to their social media marketing communication plan
- 6. Branding What is it?... - โCorporate brand management may be seen as a PR function of promoting and protecting the reputation of the corporationโ Companyโs โreason for beingโ Most companies want to be distinct from others It involves a bond (powerful emotional connection) - This creates real-time opportunities for brand representatives w/ the public
- 7. Promotions, Market Research and Segmentation โข Companies ask consumers to advertise their product โ Through Social Networks โ A form of propaganda โ Participate to win offered prices. โ Offers opportunities and develops engagement.
- 8. Integrated Marketing Communication (IMC) Today: โ The most effective use of advertisement is social media! But in order to engage: โ Be relevant, engaged, and authentic โ It involves more than simply having a presence on a social media site.
- 9. Social Media Strategic Planning Four businesses considerations... 1. Value creation 2. Sources of competency 3. Target market 4. Revenue
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- 11. Awareness and engagement โ Consumers spend time researching in mobile. โ Mobile research starts with search. โ Location proximity. โ Purchase immediacy is key. โ Mobile influences purchases across channels.
- 12. Search engine optimization (SEO) โ Google โ Youtube โ Bing
- 13. Return on investment (ROI)
- 14. Cost of Ignoring (COI) โMeasure of social shynessโ Customer service, reputation management, crowdsourcing, collaboration, and recruitment Customer loyalty, manage negative sentiment, credibility
- 15. Advertising & Marketing Case Studies โReal-time Social Marketingโ CRM: Customer Relations Management By being active on social media, companies can manage customer satisfaction, retention, and loyalty.
- 16. Successes: Real-time Social Marketing #PretzelLoveStories 2,000 shares 12,000 likes
- 17. Failures: Real-time Social Marketing #Iatethebones Hyundai Clean Emissions #Mcdstories #Aurora Kitchen Aid Obama Joke Gapโs insensitive acknowledgement of Hurricane Sandy