This document defines key terms related to product promotion and marketing, including advertising, direct marketing, sales promotion, public relations, publicity, news releases, promotional mix, consumer promotions, coupons, and premiums. It provides brief descriptions of common promotional strategies and tactics used by businesses to attract customers, stimulate purchasing, and influence target audiences. The terms cover a range of non-personal promotional activities that businesses employ to convince consumers to select their products or services.

1. VOCABULARY WORDS

2. PROMOTION
• Decisions about advertising , personal selling,
sales promotion, and publicity used to attract
potential

3. Product Promotion
• A promotion method businesses use to
convince consumers to select its product or
service

4. Institutional promotion
• To inform people about problems an sell no
object

5. Advertising
• A form of non-personal promotion in which
companies pay to promote ideas

6. Direct Marketing
• type of advertisement directed to a targeted
group of prospects and customers rather than
to a mass audience

7. Sales Promotion
• All marketing activities –other than personal
selling, and public relations-that are use to
simulate purchasing

8. Public Relations
• Activities that help an organization influence a
target audience

9. News Release
• An announcement that is sent by a business or
organization to media outlets

10. Publicity
• A tacit that public relations professionals use
to bring information about an organization

11. Promotional mix
• A combination of strategies and a cost
effective allocation of resources

12. Sales promotions
• All marketing activities –other that personal
selling, advertising and public

13. Consumer promotions
• Sales that encourage customers and protest to
buy a product

14. Coupons
• Certificates that entitle customers to discounts
on goods and services.

15. Premiums
• Low-cost items given to consumers at a
discount or for free