Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AIDA Model


Published on

AIDA Model is a model to create awareness regarding dedication of work to the employees as well as every individual, they can get to know about interest of work in the organization and how they can take action.

Published in: Business
  • Be the first to comment

AIDA Model

  1. 1. AIDA MODEL
  2. 2. What is AIDA? Every day we're bombarded with headlines like these that are designed to grab our attention. In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed.
  3. 3. AIDA Model
  4. 4. How to use AIDA tool 1. Attention/Attract In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.
  5. 5. 2. Interest You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their precious time understanding your message in more detail?
  6. 6. 3. Desire As you're building the customers' interest, you also need to help them understand how what you're offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.
  7. 7. 5. Action Finally, be very clear about what action you want your customers to take
  8. 8. QUESTIONS??
  9. 9. THANK YOU
  10. 10. THANK YOU