Canon is a Japanese company founded in 1937 that specializes in optical and imaging products. The company aims to deliver photography to the world through innovative camera technologies. Canon has identified younger adventurous achievers aged 16-34 as a key target audience to grow its business. For its "Journey" campaign, Canon wants agencies to create content showing different types of life journeys that can be captured through a camera lens.
This is proof of evidence that I have informed some ideas of my project and done some research with the target audience such as the Fonts and persuasive and emotive techniques etc.
This is proof of evidence that I have informed some ideas of my project and done some research with the target audience such as the Fonts and persuasive and emotive techniques etc.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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1. CANON BRIEF
Who is canon ?
Canon is a Japanese
company which specializes
in optical, imaging, and
industrial products. IT was
founded in 10 August
1937 and took off really
well.
What is the campaign
called ?
The campaign is called
journey and focuses
on journeys through
life and how they are
captured through a
camera lense.
2. Client
1.Who is the client?
2.What is the name of the campaign?
3.What is the purpose of the company?
4.What do they want from you?
5.What issues do you have to consider with regards to your client?
Target Audience
1.Who is the target audience? Include demographics and social grade, possibly psychographics
2.How do you know who the target audience is? Use the brief and your research to support your opinion.
3.Are there any issues you have to consider for your target audience? Such as what does your demographic face, what
journeys do they take metaphorically and in their day-to-day life?
Research
1. Create a mind map about Journeys (both metaphorical and physical). Create a Pinterest Board or visual mind map to
inspire your work on Journeys.
2. Can you find any written articles about ‘Journeys’ for your demographic? It could be a celebrity, person of interest or news
article. How could this be documented in a series of images of short film.
3. What have you learned from this research? How does it help you with your ideas for your production?
3. PURPOSE OF THE COMPANY.
One of the world's largest manufacturers of cameras,
copiers, and printers, the company maintains its
leadership position by continuously innovating new
features and technologies. Canons purpose is to deliver
photography to the world through there technology.
4.
5. Target audience
In addition to this, whilst their current core audience
are typically older (35+ years old), Canon have identified a
new audience, Adventurous achievers (16-34 years old,
younger & adventurous) as a key audience to grow their
business.
Canon also aim towards any
photographers who aim to
capture the beauty of the
world.
6. Issues with client
Canon is a good company but
only has a specific range of
products which limits our
audience.
Many people have reviewed
canon cameras and said
that there are a lot of
problems with the products
and that they are unreliable.
7. WHAT DO THEY WANT FROM ME.
• They want us to create a campaign based of the idea of journeys and the different types
of journeys in life. They want us to show that there are a lot of things which could relate
to journeys.
8. EXISTING PRODUCTS
• This image shows the beauty in photography
and shows the size of the Lense or the product
its advertising. The darker colors show that it is
aimed at an older audience as it is quite
serious and dark. However if it was bright it will
show that it is aimed at a younger generation.
The image shows the product below and gives
some information on it.
9. • Unlike the last image this one is a lot brighter
and shows the audience it is trying to target.
The color is really bright and shows more of a
younger generation. The product its self is
displayed really well and shows more of a less
serious camera unlike the other when it was
serious and had a darker color to it. The
product has been shown in a car this shows it
is easy portable and targets a younger
generation.
10. • This advertisement gets straight to the point and shows
off the product because the main focuses is the camera
itself. The product is there and shows the camera straight
away as there is nothing else grabbing your attention.
11. • This advertisement is very creative and
shows a photo in a photo. The
reflection of the product in the tiger's
eyes is very creative and show how
unique it is and it makes it stand out
well.
12. RATIONALE
• Who is the target audience for the product?
• My target audience will be ranged between
16-to-25-year Olds as it is a
suitable audience to target.
13. WHY IS A PRINT ADVERT A GOOD
IDEA?
• I think a print advertisement is a good idea
as it can show the true beauty of love by
using photography. A lot of memories with
your loved one is created by photos and
not videos which a print advertisement can
express this better than a normal
advertisement.
14. • What research can back up your target audience?
• A lot of people such as teenagers start to get there
first love round about 16 and start of their journey of
love. There is a lot of evidence to show this as a lot of
teenagers watch such things like Love Island and The
cabins which is based around finding love.
15. MY FINAL PRODUCT
• This is my final draft of the canon poster I must create. I think it has gone well. There
is some improvements I could do though.
16. WHAT COULD I IMPROVE ?
• I could change the slogan to something better.
• I could make the image brighter.
• Also, I might move the slogan, so it is the focus.
17. WHAT WENT WELL ?
• The images blended well and both images fitted well.
• The slogan was original and good.
• The light of the background and the silhouettes is a good contrast between light
and dark and gives off a good lighting effect as if the silhouettes are acting as
shadows as the people could be facing away from the sun.
19. EDITING
• I started by playing with loads of
different ideas and fixed my focus
on one idea which sounded and
looked good. It was blending two
images together to make it look
like one so having silhouettes of
hands holding on an image of a
landscape.
20. PHOTOSHOP
• Once I blended the two images together, I then added the canon logo as a JPEG
which worked as the client is now shown and displayed on my poster. I used an app
known as photoshop which is quite useful when it comes too creating posters.
