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Brands and their images
The document discusses the evolution of advertising and branding, emphasizing the shift from commercial to advertising photography, particularly by technology and healthcare companies. It highlights Apple's strategic branding through memorable campaigns like 'Think Different' and the importance of emotional connections with consumers through photographs. Additionally, it encourages the use of local photographers to foster community engagement and personal branding in the advertising space.
Brands and their images
- 1. AND THEIR IMAGES By Suprit Patra
- 2. CONTEXTUAL TOPICS •General Shift in Advertising and Branding • Why the Shift? • Campaigns with photographic imagery. • Using local photographer talent. • Personal Branding.
- 3. LET’S BEGIN WITHAPPLE
- 4. Year 1983 •Large text • Medium Sized Product Photo • Editorial Text
- 5. Year 1984 •Headline • Product Photos • Editorial Text • This was for the Apple modem
- 6. Year 1984 •Headline • Large product Photograph with a personal touch • They were still figuring it out
- 7. Year 1984 •Getting there. • Remember Steve was still at Apple.
- 8. Comes Year 1994 • People focused campaigns begin • But still not there
- 9. Comes Year 1997and Bang Think Different Campaign
- 13. Comes Year 1997and Bang • Steve came back • Apple saved it’s sinking ship • Consumer’s started buying Apple not for its products. They bought the idea.
- 14. And they followedit up
- 15. But also didn’t forget selling on there actual products
- 16. Who else didit (and even did it better in some cases)
- 17. Samsung Note3 +Gear
- 18. The gradual shiftfrom commercial photography to advertising photography • Fashion and lifestyle brands already was using it. • Technology, healthcare and product companies are following suit and are leading.
- 19. The shift inbranding and advertising • Brands are now selling concepts and ideas. • Want to touch consumers on a personal front. • And what better than photographs.
- 20. The gradual shiftfrom commercial photography to advertising photography • Fashion and lifestyle brands already was using it. • Technology, healthcare and product companies are following suit and are leading.
- 21. Coming to SocialMedia Campaigns • Space is less. • Attention span is low. • What can be a good way to engage audience
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- 25. IMAGES 1.5k Likes 76 Share 1.2k Likes
- 26. IMAGES 448 likes 27 likes
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- 28. National and LocalBrands 151 likes
- 29. National and LocalBrands Touching people on their emotional chord
- 30. National and LocalBrands And sometimes scaring them a little. But it’s working.
- 31. National and LocalBrands Engagement Increases manifold
- 32. Where do thesephotographs come from? • Stock Photos sites like Shutterstock, GettyImages and Images Bazaar • Snapwire(but that’s still picking up) • Custom Photo shoots at the head agency studio.
- 33. Why not thenuse a local photographer and setup? • Cheaper than stock photos. • Your photo shoots are your own. • Local, regional and ethnicity control. • Can shoot regional celebrity cheaper. • They can cover your local brand events as well.
- 34. So how dophotographers reach brands?
- 35. I’m the Super Photographer You’ve Been Looking For
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- 37. 2 Major Aspectsof Personal Branding CREATE SUSTAIN
- 38. What you cando to build it • Be a part of the community • Participate • Advocate others • Advocate quality work • Showcase • Follow others
- 39. What you cando to sustain it • Lead in your niche. Be active. • Be Insightful. • Promote. • Showcase.
- 40. Thanks for your time and interest.