An advert is a way to promote a product by highlighting its positive aspects and comparing it favorably to similar products. Adverts aim to rapidly increase a product's popularity by communicating its benefits to viewers and showing others' opinions of it. They attract attention through techniques like bold colors and fonts, storylines, celebrities, and memorable jingles. The AIDA model explains how adverts first grab attention, then interest through appealing images, develop desire by demonstrating the product's effects, and call viewers to action by modeling its use.