The Kia Sportage advertisement uses humor and music to grab attention. It shows a typical family situation of a man forgetting to buy nappies while rocking out to music in his car. This creates interest by presenting the car as offering freedom and playfulness. It stimulates desire by suggesting the car allows indulgence and alone time. It motivates action through the catchy slogan "Grow Up, Not Old", emphasizing the car's youthfulness and possibilities.
The Brand Strategy & Foundation deck I prepared for a real client of mine, Heirloom. Based on the results of our Brand Workshop, I created this deck. To follow the full branding process, please visit http://www.issue89.com/
The Brand Strategy & Foundation deck I prepared for a real client of mine, Heirloom. Based on the results of our Brand Workshop, I created this deck. To follow the full branding process, please visit http://www.issue89.com/
Segmentation, Targeting & Positioning and Product brandingArfan Ahmed Shourov
Market Segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics.
Basis of Market Segmentation
Requirements for Effective Segmentation
Evaluating Market Segments
Segment Attractiveness
Targeting is the selection of the target Market/ individuals we want to win over for a particular product/ service.
Choosing a Targeting Strategy
Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind
Importance of customer mind
Trends in user-centric design, interactive marketing, and a view of the agency world from the MBA perspective. Presented April 2007, Haas School of Business, UC Berkeley
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
3. + - ? I dislike the current advertisement featuring the beeping alarm clock. The beeping, much like an arm, is annoying and arresting. Although it captures my attention, it causes more annoyance than interest. This, coupled with the urgent, yelling voice make this advertisement unappealing. An effective advertisement is the television advertisement for the Kia Sportage car, featuring a man rocking out with the radio and as we learn, an apparently imaginary, rapper. He is driving along, cruising the streets and returns home to his wife empty-handed, without the nappies he was supposed to collect. It relies heavily on music to create a playful mood and associates the car with childish abandon. Indeed, both the music and the rapper are from the 80s, which speaks to the man in the advertisement and is about nostalgia and a sense of adventure. This advertisement successfully targets it audience, young families, as the main focus is a typical everyday family situation. It shows a cast of characters, who look on curiously and almost offended by the blaring stereo. Where it is different though is that it presents attitudes of freedom and youthfulness, suggesting that the car offers the opportunity to indulge in playfulness and provide much-needed alone time. The clip closes with the punchy slogan ‘Grow Up, Not Old’ which further emphasises the power and possibilities of the car and its youthful air.
8. How does the Kia Sportage advertisement reach (think of the principles of attention, interest, desire and action) its target audience?
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10. A ttention action D esire V alues and attitudes E motive language R epresentation T echniques (visual, propaganda, advertising terms) I nterest S tereotypes I nfluence target audience N arrative – does it tell story? G enre
11.
12. How does it 1) grab our attention, 2) keep our interest 3) stimulate our desire and 4) motivate action?
13. Slogan is catchy and humorous. Reflects product image. Plays on ideas of ugliness and sinfulness (for the waistline). Colour – The brand colours are used to reinforce the image. The colours used here also stimulate hunger – red is often associated with desire and hunger. Think of McDonald’s colours! Witty slogan – ‘good personality’ suggests that despite its rough appearance it is tasty. It is irreverent, mocking the importance of beauty in social media. This shows Australia attitudes of acceptance and also a cheeky, crude humour. There is a ‘give it a chance’ mentality inherent in not judging objects by their appearances. This motivates action by encouraging consumer to try the product. Repetition of colours - reinforces product so viewer is motivated to buy product. Positioning/placement -The chocolate is positioned in centre – rough and edgy and overhead view makes it look appealing and to stimulate our tastebuds. Broken bits suggest it is unwrapped and ready to be eaten.
14. OUTLINE BRIEFLY THE FUNCTION OF THE FOUR ASPECTS IN THIS AD AS WELL AS OTHER FEATURES.
15. How does it 1) grab our attention, 2) keep our interest 3) stimulate our desire and 4) motivate action ? (Clues language, picture, lighting, colour, font/text, logo, statistics, persuade repetition, connotation)