This document analyzes the style, purpose, target audience, and camera angles of several advertisements. It discusses ads for Nike, Vanish, Tetley Tea, L'Oreal, Citroen, Sony, and T-Mobile. The ads use styles like surreal, realist, animation, dramatic, and humorous. Their purposes are to promote products and brands. Target audiences vary from specific demographics to general audiences. A range of camera angles like close-up, mid-shot, and long-shot are employed.

1. Advertising Structures
Hannah Kelly

2. Talking Heads Advert - Glory Is Ours - Nike
• Style? The style of this advert is Surreal, this is
because it makes you want to become as good as
the players on the TV.
• Purpose of the advert? Does it
persuade you? The purpose of this advert is
to persuade people to buy Nike products, they
try to attract potential customers by having
famous football players in the video who uses
Nike products, so this is showing customers
that the Brand is successful. I think this advert
persuades people to buy their product due to
the fact of whose in their advertisement.
• Target Audience? I would say the target
audience for this advert would be any ages,
especially people who are interest in sport.
• Camera Angles- Thought out the whole of
the advert, they only use one camera angle
which is a mid close up.

3. Documentary Advert - Vanish
• Style? The style of this advert is Realist
because its something that people would use
for their daily life.
• Purpose of the Advert? Does it
Persuade you? The purpose of this advert
is to tell people about their product and how
it works and that it doesn’t remove colour
compared to other product in this market. I
think it does persuade people to try it out to
see if it works by the way they have shown
how to use it.
• Target Audience? I would say the target
audience for this would be women as they
would look into things for the washing.
• Camera Angles? It this advert they use
camera angles such as Close up, Mid close up
and Long shot.

4. Animation Advert - Tetley Tea
• Special effects? In this advert they have
used Animation through out the clip.
• Purpose of the advert? Does it
Persuade you? The purpose of this
advert is to try to explain how it makes you
feel when you taste Tetley Tea. I think it
does and doesn’t persuade people to buy
their product because it all depends on
what tea people like.
• Target Audience? I would say the target
audience for this advert is everyone.
• Camera Angles? They use camera
angles such as Close up, Mid-close up,
tracking and long shots.

5. Realist Narrative - L'Oreal
• Purpose of the advert? Does it
persuade you? The purpose of this advert
is to show people how the product works and
what colours they have to offer to you, I think
it does persuade people to buy the product to
try it out and see what its like and also
because Cheryl is the main actor then it would
convince people more that it’s a good product.
• Target Audience? I think the target
audience is girls and women the ages between
16+
• Camera Angles? In this advert they have
used camera angles such as close up, Mid-
close up, long shot.

6. Anti Realist Narrative - New Citroen C4
• Style? The style of this advert I would say is
dramatic as well as humorous as a car
wouldn’t get up and start dancing so also
makes it funny.
• Purpose of the advert? Does it
Persuade you? The purpose of this advert
is to show people the new car that they are
bringing out and basically showing that it
would be a fun car to have as the car is
dancing. I think it would persuade people to
go have a look at the car but wouldn’t mean
they would go buy it.
• Camera Angles? They have used angles
such as low, and long, and used shots such as
long, close up, mid-close up and wide.

7. Abstract - Sony
• Special Effects? In this advert they
have used special effects for example
the exploding paint coming from the
buildings.
• Purpose of the advert? Does it
persuade you? The purpose of this
advert it to tell people that the Sony TV
would have a good screen and the
colours would be bright when
watching something on the TV. I don’t
think it persuades people to go buy the
TV as it doesn’t really explain a lot
about the TV and only shows a shot
clip of the TV.
• Camera Angles? They have used
low, high and long angles and used
shots such as wide shot, long shot and
mid shot.

8. Series - T-Mobile
• Style? The style of this advert is
humorous as it is funny how it is
planned and what peoples reactions
are in the advert.
• Purpose of the advert? Does it
Persuade you? The purpose of this
advert is to try and tell people that if
you go with T-mobile you will be more
connected with people when using
your phone, I don’t think it persuades
people to go with their network
because it doesn’t really explain a lot
about T-mobile and what they can do
for us.
• Camera Angles? They have used
angles such as high and low and used
shots such as close up, mid-close up,
long shot, wide shot and low shots.