The document proposes an advertising campaign for Rihanna's perfume "Reb'l Fleur". The key points are: 1) The perfume industry is a big business, and Rihanna's perfume is not as popular as others, so advertising could help increase its sales. 2) The target audience is females who see Rihanna as an inspiration and want to emulate her success and confidence. 3) The ad will use techniques like repetition of images and slogans, and portraying the product as making users attractive, to persuade women to buy the perfume.

1. My Advert Proposal!
By Mariam Sheriff

2. The Product…
 I have chosen to advertise R
Rihanna’s perfume ‘Reb’l Fleur’
 I have chosen to advertise
Reb’l Fleur because the
perfume industry is very varied
and I’d like Rihanna ’s
perfume to be included as it
isn’t very popular as the other
perfumes branded by
celebrities.
 Another reason why I have
chosen to advertise this
product is because the perfume
industry is big business, very
big. So the more common and
known it is the faster and
easier its products will sell.
 Finally, I have chosen to
advertise this product as I
think many females of today ’s
generation would adore this
perfume especially because of

3. Ideologies…
 Expensive
 Good Quality
 Worth having
 Provocative]
 Famous- A star
 Successful
 Sweet
 Influential
Slogan: “Buy
the ‘Reb’l
Fleur’ and
you'll be just
like her!”

4. Target  For females who see Rihanna as an
Audience inspiration.
 For women who like to smell; good
…  Women who are confident,
independent and don’t need a man to
boost their self-esteem.
 Women who like to get the most
pleasure out of life..
 Females that love Rihanna and want
to be just like her.
 This perfume is mainly targeted at
wealthy/middle-classed women.
 The stereotypes for this target audience
would be the ‘The Alpha Female’ and
‘The Beauty Bunny’ as both of these
stereotypes represent confidence,
independence but gullibility in some
women, which comes under ‘The Beauty
Bunny’ because females of this type
believe that just because there is
science in a beauty product, it will
work.
“Buy the ‘Reb’l Fleur’ and
you'll be just like her! ”

5. Target Audience
continued…
 The lifestyle categories which the target
audience fits into are: The Egoist
(People who are mainly concentrated to
get the most pleasure for themselves out of
life)and The Trendies (people who are
desperate to have the admiration from
their peer group).
 The gender this product t is targeted at is
Females.
 The social class categories which the
target audience would fit into would be:
B- Middle managers in companies or
public services like health or education
and C1- Junior managers or supervisors
in industry or public services. I have
chosen these classes because they’d be able the Reb’l Fleur and you’ll
Buy
to afford the product as they live be just like her!
comfortable lives and they’d also use
products of this class.

6. Maslow’s Hierarchy of
Needs…
The need(s) I’ll be targeting for the
audience is::
* Esteem; self-esteem, confidence and
respect of others as this product would
boost one’s self esteem and it’s also
targeted at those who have respect of
others, in this case Rihanna.

7. Persuasive Techniques…
* The persuasive techniques that this advert consists of are:
* ‘Beautiful people ’ the main technique my advert includes
which is: Using good looking models as if telling us we’ll
look like them if we use the product.
* ‘Sex Cells’ which is one of the many techniques my advert
includes which is: If people think the product will make
them more attractive to the opposite sex then they will buy
it, which ‘Rebelle Fleur’ will do.
* Another persuasive technique my advert includes is
‘Repetition’ as many of the images have been repeated
and so has the slogan ,to remain in the memory of my
target audience long after the advertising campaign has
finished.
* The last persuasive technique my advert includes is ‘The
Snob Appeal’ as this technique suggests that you can be
like the expensively dressed, perfectly shaped, beautiful
person who uses this product. This technique fits best with my
advert as the product is targeted at young, naïve females.

8. Design…
 ‘Reb’l Fleur comes in a gift set
so if one’s thinking TOO hard
on what present to buy for a
female friend, then the Reb’l
Fleur’s the BEST present.
 The box is the perfect shape to
fit in a small handbag,
meaning it’s PORTABLE.
 Reb’l Fleur has a blend of
many different smells which
are: Fruity, sweet & coconut-
the MAIN and DOMINATING
smells. It also has a slight
mix of vanilla, tropical and
woody scents.
 The shape and design of the
bottle is VERY unique and it
isn’t similar to most perfume
bottles. It’s cone-shaped with
a round top.