The font used in the advert is large and bold to stand out from other fonts and be memorable. A pink color was added to portray a feminist view, though the sexualized images of women contrast this. The main image takes up the most space to indicate her importance and draw attention, potentially leading viewers to research her and the album. Background details like the CD and release date information help viewers find and engage with the album. The plain background makes the colorful text and images pop out to attract and engage the audience.

1. The font is alternative, big and bold to stand out towards the crowd to catch their eyes. This has been
encoded so that the audience can see the name and recognise and memorise the name as it is outstand
towards any other fonts so it will stick in their mind. The colour pink has been added within the advert
portray a feminist view, however this is contrasted by the images added as feminist would be outraged as
it is a sexualise images which has been added. She has been placed as the biggest attachment on the
advert to show that she is the most important as well as she is portrayed a sexualised image this draws
attention of the audience when they see the advert to see who she is. This could lead them onto
researching her and listening to the album. The old fashioned background as she looks modern this
making her stand out more against the background. A CD has been placed on the place to show the
audience what it looks like as if they go in the shops and buy it they already know what it looks like so it
easy to find. Telling people its out now will encourage them to go and listen to the CD as they dont want
to wait for it they want to hear it now, not wait for it.

2. The black background contrast against the attachments added, so this makes the advert stand out more and be eye
catching when the audience see it, so they analyse the contents. As the font is white, this makes the text clear and
outstanding so that it easy to read. The font has been placed at the top to highlight that it is the most important as the
creator is getting the name of the band out there so people can know them, this is as the audience starts the analyse
the text from the top. The font of the named band is in a different font towards the rest of the font on the advert. This is
as the band has its own house style which has been created which is on all their merch/adverts/CD, so when some see
the font style the band is recognised immediately. A review has been added onto the advert to portray a positive view
on the band. As well they have placed it from a well known music magazine so people know it’s reliable. A highlight of
their famous songs has been added so that people can research them and listen to them; they have also been placed in
a box to show there importance against the text, as it is the bands actual songs which they want people to know. There
are four individuals’ images of the band members to portray that the members are all equal and are all important to
each other. To convey their genre of folk, they have been photographed with their instruments so the audience
immediately knows their music genre.

3. The background of the advert is dull and plain, this has been done purposely as the name of the album of album can
stand outstand more as it has eye catching colours and brightness, as the text is multi-coloured.
The band doesn’t appeal to a certain audience of gender or age. However with the use of is spray painting/graffiti inside
each letter gives the album a fresh, urban. This could attract a lot of younger people. But they could have done this
deliberately as the band has been around for a few years so as not many younger people, may not know the band, this
could be a positive for them for gaining new fans.
The advert has been made to look simple and easy as it is targeted towards a variety of age groups and gender. As the
band name and release date to their latest album are in the same font, size and design this shows that they are
important as each other. It has been made simple to read as the font is in a simple black outline, however as this is plain
the attention towards the album name stands out further to the audience
The promoters have put this out as they want people to be intrigued towards the album. At the bottom they have
stated to pre order the album on 'Pre-order the album on iTunes' so they have made the album look exciting and fun to
listen to, however as the album hasn’t been released yet they don’t want to give a lot away as they want people to see
for themselves what they think about it, it’s like they have a surprise for the audience.