The document analyzes a band's album advertisement, noting that most band members make direct eye contact with the viewer except one. The black color scheme and blond hair/white shirt of one member helps them stand out against the background and conveys that the album is rock music. The ad clearly promotes the new album release date, formats, and social media links for more information, with the artist and album names prominently displayed in large text as is conventional.

1. A direct mode of address
is used by all of the band
members, bar one. This
attracts us to the advert
and makes the visual
much more powerful.
The band members stand
out from the background
due to the colour
scheme being black,
particularly the blond
hair and the white shirt
that is being worn.
The Colour scheme of
balck and dark colours
allows potential
audience members to
understand the genre of
the album which in this
case is Rock.
We can see, clearly what the
advert is selling. In this case we
are told what the new album
includes, when its released and
in what format you can get the
album in. We are also told
what is included in the album.
Social media links are used so
that audience members can
find out more. There is use of
persuasive langue, in the word
“New” which drives people to
want to buy the album as it is
something they have not heard
before.
We see a change in size order
from the name of the artist
and album, compared to the
words “new album” and the
release date. Again the
formatting is smaller and the
smallest part is the social
media link, showing us what
the advertisers believe is the
most important feature.
We can see very clearly, thanks to the contrasting colour and size of
font, the album name and the artist. This tends to be a convention
found on all adverts for an album, no matter the genre of the group.