1. The document proposes a concept for a music video for the song "Hey Soul Sister" by Mathew Bray. The concept involves a love story between a male vocalist/protagonist and a female protagonist who break up but later reunite. 2. The video will begin with a band performance to introduce the members, then show the couple in love originally before breaking up. Scenes will portray the male still having feelings for the female through shots from his perspective. 3. Actual band members will perform in the performance sections for authenticity, while an actress will portray the female protagonist in narrative sections to show the relationship in a realistic way. The male protagonist will be the lead vocalist to link

1. 1
Train
‘Hey Soul Sister’
By Mathew Bray
Invictus Records
Mathew Bray
Hartlepool 6th Form College
Brinkburn, Blakelock Road
Hartlepool, TS25 5PF
mathewbray@hotmail.co.uk

2. 2
Concept
For the concept of my video, I want to base it around the idea of love and
heartbreak – a common convention within the pop rock genre. Therefor I intend
on beginning my music video with a band performance shot. This is to introduce
the band to the audience so that I can emphasise that the main protagonist in the
narrative is also the vocalist within the band. This helps me to deepen the
narrative and create a storyline within the narrative and a slight storyline within
the performance, therefore allowing me to link the two at a later stage within the
video. I intend on having a young heterosexual couple in love for the original
equilibrium of the narrative. The disruption however, causes the two lovers to
break up and go their separate ways in life. Although this happens, I intend on
portraying to the audience that the vocalist/protagonist still hold strong feelings
of love towards the female that he used to share a relationship with. I intend on
doing this using many different camera shots and a variety of mise-en-scene,
such as a point of view shot from the male’s perspective in which he is looking at
a ring in his palm. I have decided this as a ring would be a clear indicator for love
due to its stereotypical nature. At this point the protagonist decides that he does
not wish to give up on this girl that he is in love with, thus he feels inspired to
stop in the middle of his performance to run to said girl and confess exactly how
he is feeling towards her. This then leads to a new equilibrium, which is similar
to the first however, in this new equilibrium, both the male and female
protagonists are seen at the previous performance.

3. 3
Narrative and Performance
As I mentioned before within my concept, my narrative will consist of a male and
female protagonist breaking up and then falling back into love with one another.
The performance however will be made up of two important performance
sections, the performance and he narrative. For the performance section of the
video I intend on using band members to perform the song, as they will be
playing the song correctly, therefore allowing the performance segment to be
truly effective throughout the whole music video. However, for the narrative
segment I intend on employing an actress to portray the female protagonist
within the music video as they do not need to be musically talented, however, it
is important that during the video they portray a realistic act towards the idea of
being in love with the male protagonist. The male protagonist however, will be
the lead vocalist. I have decided on this idea, as I believe that it would be very
effective to have to have him as the male protagonist within my music video. This
also allows me to link the performance segment and narrative segment into one
large segment at any point during the course of my music video. Finally I believe
that my target audience would find it more appealing to use the vocalist from the
band they are listening to as the main male protagonist.
Love
As I mentioned before, my music video will be heavily based around the theme of
love. I have chosen this theme as it is a common convention with the pop rock
music genre.