Magazine Advert Analysis for EDM/Dance genre.

1. The magazine advert below is for a
house/electro/dance artist who is
advertising his song ‘Wake me up
which was released in September
of this year.
The ad has a very black and white
colour theme to it which is used
throughout the ad. The main image
is black and white which also goes
with the black and white title and
the song name. All this is then
contrasted onto a brick wall which
has also been filtered to make the
wall look black and also goes with
the theme.
The add also has many
different style fonts used
such as the big black
writing which is the name
of the artist. This has been
used so the artist name
stands out from the whole
ad and the audience know
who it is straight away.
The font of the release date
has been used in a different
colour compared to the main
title and this has been done
because the black theme would
have been to strong and it
wouldn’t have looked
professional if it was all black
and the different colour does
add some variation to the ad
even though it is all done in
black and white.
Beneath the album is
a logo for a online
music company which
shows where the
music is also available
on.
I like this magazine ad very
much because I love the
straight theme that has
been used by the maker
which keeps it all simple.

2. The ad has different styles of font
for each important piece of
information on the advert. The
name of the artist is large and has a
lot of colour (a bit like a rainbow) in
it to make it stand out. The album is
in the same font as the artist's name
but is smaller and is a plain white
colour.
The same image of the album is used
for advert which has a strange theme
to it. The main image is of a White
(silver-back) Gorilla eating some leaves
with stars in the background, this
connotes the idea that the album is
based around imagination which is
enhanced by the colours used in the
advert as well.
All the key information is
written in different types of
font, making you look at each
specific bit individually.
The ad also shows a website for
further information of the artist
and the label
(www.xlrecordings.com)
The most important
thing is that it draws
your attention and is
visually very
attractive. The only
way i think the image
relates to the genre,
is that house is really
funky and fun, with a
lot of beats, so the
advert shows this
with it being vibrant
and fun.
The magazine
advertisement below is
for the house/electro
artist Basement Jaxx's
album 'Rooty'.
Beneath the name of the album
is the date it is released (June 25)
I like this very much because it
stands out from all the other
adverts and I also like the
gorilla because it’s unusual
and also catches the
audience’s eye.