This document is from a SkimaTalk course on advanced presentation skills. It discusses using emotion and emphasis when presenting. Some key points covered include: - Using emphasis helps presenters highlight important information for their audience. Words like "critical" and "important" can be emphasized. - To use emphasis effectively, presenters must alter their voice tone when saying emphasized words. Too much emphasis lessens the impact. - The document provides examples and tips for trainees to practice a presentation using emphasis on key words and getting feedback.

1. © 2016 SkimaTalk, Inc.
SkimaTalk Official Course
Advanced Presentation Skills
Lesson 4: Using Emotion & Emphasis

2. Session Guidelines
2
Introduction / briefing
Deliver presentation
(Using pages 9 – 11)
Teacher feedback / discussion
Exercise and feedback
5
min
5
min
5
min
10
min

3. Why Using Emotion & Emphasis?
3

4. Emotion & Emphasis Help Presenters Highlight Important
Information
4
Examples of emotion / emphasis words:
The CRITICAL takeaway is…
I am SO EXCITED to tell you about...
There are THREE IMPORTANT REASONS why…

5. To Use Emotion Effectively, Presenters Must Alter Their
Voice Tone to Highlight Certain Words
Practice: Read the following example out load. Stress the words in
orange to add emotion to the example.
Example:
Today is a big day for our company. We are very excited to
announce our new cell phone product. The product has lots of
great features, including a bigger screen, a better camera, and
more memory. But in my opinion, the best new feature is the
voice activated commands.
5

6. 1
2
2 Tips For Using Emotion & Emphasis Effectively
6
Use emphasis to reveal important information
Don’t use emphasis too often
Emphasize the words that directly precede important information.
e.g., “The most important pointsare A, B, and C.
The more times you use emphasis during a presentation, the less
powerful it becomes.
Limit the use of emphasis to highlight only the most important
points / information.

7. Preparing For Your Presentation
7
Spend 30 minutes preparing for your SkimaTalk session.
1. Review the presentation & sample presentation
notes for this course (pages 9 – 14).
2. Identify the words that you think can be used to
emphasize the most important information in the
presentation.
3. Practice delivering the revised presentation notes in
front of a mirror. Be sure to emphasize the words
you identified in step 2.

8. Are You Ready?
8

9. Practice Presentation: Slide 1
Title: Announcing the New
Model Q Smartphone
9

10. Practice Presentation: Slide 2
10
The Model Q is a revolutionary smartphone with lots of “best in
class” features
Fictional data
Voice activated commands
High-resolution, 5” screen
Upgraded camera

11. Practice Presentation: Slide 3
11
The most exciting thing about the Model Q is the value for the
money
Fictional data
$499 $299 only $99
Model Q

12. Sample Presentation Notes: Slide 1
12Fictional data
l Today is a very special day.
l Our company dedicates itself to building the best electronics products in the
world. And today we are excited to announce that all of that hard work has
paid off.
l Today we are are announcing our new Model Q smartphone.
Overview

13. Sample Presentation Notes: Slide 2
13Fictional data
l The Model Q is a revolutionary new smartphone.
l The phone has many “best in class” features. Today I am going to cover the
features that we think are truly revolutionary.
l The most revolutionary feature of the Model Q is the Voice Activated
Commands.
o Simply speak a command to your phone, and it will perform an action.
l Another revolutionary feature is the new high-resolution, 5” screen.
o This screen is bigger, brighter, and clearer than any screen on the market.
It is amazing!
l The final revolutionary feature of the Model Q is the new camera.
o The camera has higher resolution, better zoom, and quicker focus than
any smartphone in the world. You can take professional photographs
with this camera!
The Model Q is revolutionary with lots of “best in class” features

14. Sample Presentation Notes: Slide 3
14Fictional data
l The Model Q is simply the best value in the world.
l For less than half the price of other leading phones, you get better features
and better support.
l But most important, you get a phone that is backed by our guarantee. If you
are not happy, for any reason, you can return your phone for a full refund.
That’s our 100% satisfaction guarantee!
The most exciting thing about the Model Q is the value for the money

15. Discussion
15

16. For Discussion: Example #1
16
Read the argument below and discuss which words you could
emphasize to make the argument more powerful
Argument:Wine is better than beer
People often argue about which drink is better: wine or beer? I am here to tell
you that I think wine is better.
There are many reasons why wine is better than beer. But the most important
reason for me is taste. While beer is usually bitter, wine is very flavorful.
Wine is also easier to drink than beer because it isn’t as heavy. Beer makes you
feel full and bloated, while wine does not.
Finally, drinking wine is fun because each bottle of wine is unique. If you don’t
like wine, I beg you to give it another try. I promise you won’t be disappointed!

17. For Discussion: Example #2 (time permitting)
17
Read the argument below and discuss which words you could
emphasize to make the argument more powerful
Argument: Skiing is a fun sport
I am so excited to tell you about the sport of skiing. Skiing is a great sport for
many reasons.
First, skiing is a great way to get outside, get exercise, and spend time with
friends and family. Second, skiing is an opportunity to visit many beautiful
places such as the Alps in Switzerland and the Rocky Mountains in the United
States. Finally, and most important, skiing is fun because you get a big
adrenaline rush when you ski fast!
If you have never skied before, I highly recommend you give it a try!

18. 18
End of Lesson
We Hope You Enjoyed It!