SkimaTalk Official Course

1. SkimaTalk Official Course
Business English for Intermediate Learners
Lesson 27 : Talking about Advertising

2. 2
Today’s Topics
1. Talking about Popular TV Commercials
2. Discussing the Future of Advertising

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Exercise 1: Dialogue Practice
Dialogue: At Happy Hour with International Coworkers
A What kind of TV commercials are popular in your country?
B
Our TV commercials tend to be somewhat silly or funny. Many of
them feature famous comedians.
A
That’s interesting. Do you think it’s an effective advertising
method?
B
I’m not sure. I read a study once that audiences focus on the jokes
more than the product when they watch a funny commercial.
A
That makes sense. Maybe it’s better for advertising to be more
straightforward or serious.
B
Maybe. What kind of products are advertised on TV in your
country?
Read the dialogue with your teacher. Student: A / Teacher: B

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Change the words in [brackets] and
read each sentence.
Practice
1
What kind of [advertisements] are
popular in [Germany]?
2
Do you think it’s an effective advertising
[technique]?
3
What kind of [items] are advertised on TV
in your country?
Pronounce the phrases.
Useful Phrases
1 What kind of ~ are popular in ~ ?
2 Do you think it’s an effective advertising ~ ?
3
What kind of ~ are advertised on TV in your
country?
Exercise 2: Phrase Practice

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Exercise 3: Discussion
Ask and answer questions about today’s topic.
• Do you watch a lot of TV commercials?
• Can you describe a typical TV commercial in your country? Think
about a specific product and try to explain the TV commercial for it
to your teacher.

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Today’s Topics
1. Talking about Popular TV Commercials
2. Discussing the Future of Advertising

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Exercise 4: Dialogue Practice
Dialogue: Talking Casually after a Meeting
Read the dialogue with your teacher. Student: A / Teacher: B
A
What do you think some of the new social media marketing
campaigns will do to the advertising industry?
B
I think we’ve already seen a big impact. Companies large and
small seem to have more control over their own creative
processes.
A
It’s very interesting. Have you seen any viral advertising
lately that you thought was especially creative?
B
Definitely. I thought XYZ Inc.’s use of a celebrity in their
current campaign was great for increasing their brand
recognition.
A I agree! That was genius!

8. 8
Change the words in [brackets] and
read each sentence.
Practice
1
What do you think [this change] will do to
the [car industry]?
2
Have you seen any [commercials] lately
that you thought were especially
innovative?
3
I thought the company’s use of [black and
white photography] was [powerful].
Pronounce the phrases.
Useful Phrases
1 What do you think ~ will do to the ~ ?
2
Have you seen any ~ lately that you
thought were especially
creative/innovative?
3 I thought the company’s use of ~ was ~
Exercise 5: Phrase Practice

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Exercise 6: Discussion
Ask and answer questions about today’s topic.
• How important is good advertising?
• Are there any advertising campaigns from the past that you still
remember? Why do you remember them?
• What are some important factors in creating good advertisements for
TV, radio, or social media?

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End of Lesson
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