SkimaTalk	Official	Course
Business	English	for	Intermediate	Learners
Lesson	29	:	Making	a	Business	Proposal
2
Today’s	Topics
1. Internal	Proposals	(within	the	same	
company)
2. External	Proposals	(to	an	outside	company)
3
Exercise	1:	Practice
Monologue:	 Proposing	a	Change	in	Your	Company
Our	company	has	had	several	issues	 in	the	past	year	maintaining	
clients.	After	conducting	numerous	surveys,	the	major	reason	for	
this	was	determined	to	be	our	website,	which	has	many	outdated	
features.	
Today	I	would	like	to	propose	some	simple	solutions	for	fixing	this	
issue	at	a	low	cost	to	our	company	that	will	greatly	benefit	our	
customers	who	have	been	struggling,	and	will	increase	our	sales	
numbers.
Specifically,	I	propose	that	we	rewrite	copy	on	our	website	and	fix	
many	of	the	purchase	features	to	make	them	more	streamlined.	I	
will	explain	now	in	greater	detail…
Read	the	monologue	 out	loud	to	your	teacher.
4
Change	the	words	in	[brackets]	and	
read	each	sentence.	
Practice
1
Our	company	has	had	several	problems	in	
the	area	of	[raising	our	sales	numbers].
2
Today	I	would	like	to	propose	[a	new	
product	that	I	believe	we	should	sell].
3
Specifically,	I	propose	that	we	[take	a	new	
direction	in	terms	of	our	clientele].
Pronounce	the	phrases.
Useful	Phrases
1
Our	company	has	had	several	problems	in	
the	area	of	~	
2 Today	I	would	like	to	propose	~	
3 Specifically, I	propose	that	we	~
Exercise	2:	Phrase	Practice
5
Exercise	3:	Discussion
Ask	and	answer	questions	about	today’s	topic.
• Why	is	it	important	for	your	proposal	to	be	as	detailed	as	possible?	
• Why	should	you	begin	a	proposal	by	talking	about	the	problem	that	
you	want	to	fix?
• In	order	for	your	proposal	to	be	accepted,	what	features	do	you	
think	it	should	include?
6
Today’s	Topics
1. Internal	Proposals	(within	the	same	
company)
2. External	Proposals	(to	an	outside	
company)
7
Exercise	4:	Practice
Dialogue:	Making	a	Proposal	to	an	Outside	Company
Read	the	monologue	 to	your	teacher.	
We	know	that	your	company’s	 strength	is	in	the	quality	and	
uniqueness	 of	your	product.	What	you	seem	to	be	missing	is	a	
strong	distribution	 partner.	We	think	we	can	be	highly	valuable	
to	you	in	this	area.
Today	we	will	present	you	with	a	successful	 vision	of	the	future	
of	your	company,	using	our	expertise	and	distribution	power.
By	accepting	this	mutually	beneficial	offer,	your	company	will	
see	a	20%	increase	in	visibility	 in	your	current	market	in	the	next	
2	years.	Let’s	go	over	this	in	greater	detail…
8
Change	the	words	in	[brackets]	and	
read	each	sentence.	
Practice
1
What	you	seem	to	be	lacking	is	[market	
expertise].
2
Today	we	will	present	you	with	a	[5-point	
method	for	success].
3
By	accepting	this	offer,	your	company	
[will increase	sales	by	10	percent].
Pronounce	the	phrases.
Useful	Phrases
1 What	you	seem	to	be	lacking	is	~	
2 Today we	will	present	you	with	a	~
3 By	accepting	this	offer,	your	company	~
Exercise	5:	Phrase	Practice
9
Exercise	6:	Discussion
Ask	and	answer	questions	about	today’s	topic.
• Have	you	ever	written/presented	a	business	proposal?	How	did	it	go?
• What	are	some	of	the	benefits	and	risks	of	giving	an	internal	business	
proposal	(in	your	company)?	What	about	an	external	business	
proposal	(outside	of	your	company)?
10
End	of	Lesson
We	Hope	You	Enjoyed	It!
© 2016	SkimaTalk,	Inc.

Intermediate Business English Lesson 29