The document discusses the conventions, combinations, and new media used in a music video created by the author. Conventions from R&B music videos like slowed down frames were used. Colors like black, white, and red were used consistently across the video and promotional materials to combine them. Final Cut Pro brought new challenges but allowed experimenting with effects like transitions, desaturation, and 3D effects. Feedback suggested adding more close-ups of the couple to show emotion and flashbacks, which the author did to improve their Final Cut Pro skills.