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William Marton             Emlir Durkheim
   Wheeler
Collective Intelligence
Theory

‘Collective Intelligence is needs for
principles in order to exist which would be
openness, peering, sharing and acting
globally’

  (Don Tapscott and Anthony D, Williams)
Group Interaction
Examples
The Pros and Cons of Collective Intelligence
The Pro’s
The Pro’s of Collective Intelligence
An accessible community   Free Recognition
The Con’s




   Overload of
    Freedom

Tainted Knowledge

  Loss of Privacy
Future …
References
Lanier, J. (2006) Digital Maoism: The Hazard of the new Online Collectivism
Edge. [Available from:
http://www.edge.org/3rd_culture/lanier06/lanier06_index.html

Shirky, C et al. (2007) Reactions to Digital Maoism Available from:
http://many.corante.com/archives/2006/06/07/reactions_to_digital_maos
im.php

Leadbetter, C. (2008) We-Think: The Power of Mass Creativity London:
Profile Books.

Naughton, J. (2006) Blogging and the Emerging Media Ecosystem [WWW]
Available from:
http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/
blogging.pdf

Orlowski, A. (2007) Adam Curtis: The TV Elite has lost the plot [WWW]
Available from:
http://www.theregister.co.uk/2007/11/20/adam_curtis_interview/

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Media presentation 3

  • 1. History William Marton Emlir Durkheim Wheeler
  • 3. Theory ‘Collective Intelligence is needs for principles in order to exist which would be openness, peering, sharing and acting globally’ (Don Tapscott and Anthony D, Williams)
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. The Pros and Cons of Collective Intelligence
  • 11. The Pro’s The Pro’s of Collective Intelligence
  • 12. An accessible community Free Recognition
  • 13. The Con’s Overload of Freedom Tainted Knowledge Loss of Privacy
  • 15.
  • 16. References Lanier, J. (2006) Digital Maoism: The Hazard of the new Online Collectivism Edge. [Available from: http://www.edge.org/3rd_culture/lanier06/lanier06_index.html Shirky, C et al. (2007) Reactions to Digital Maoism Available from: http://many.corante.com/archives/2006/06/07/reactions_to_digital_maos im.php Leadbetter, C. (2008) We-Think: The Power of Mass Creativity London: Profile Books. Naughton, J. (2006) Blogging and the Emerging Media Ecosystem [WWW] Available from: http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/ blogging.pdf Orlowski, A. (2007) Adam Curtis: The TV Elite has lost the plot [WWW] Available from: http://www.theregister.co.uk/2007/11/20/adam_curtis_interview/