The document discusses how a beach theme was used consistently across a music video and related promotional materials to create an effective brand identity. Specific design elements like pebble backgrounds, ocean-shaped borders, and a guitar motif were carried over from the video onto a poster, digipak, and advert to tie the materials together visually. Consistent typography in fonts like Bradley Hand ITC and Troutkings BTN further reinforced the cohesive beach theme across all pieces. Layering and texturing techniques, as well indirect images of the artist, were also employed to match the aesthetic of the video.

1. How effective is the combination of your main product and ancillary texts?Evaluation – Question 2

2. Brand IdentityI have created a brand identity by using a beach theme throughout the video and ancillary tasks as a genre characteristic.I have Used images to portray the themeBack ground on poster is pebbles, these also appear in the digipak and as several shots throughout the video.I have shaped borders into shapes that portray the ocean. I have also done this with the track names on the digipak.I have created a Guitar motif on the digipak as this instrument is what the artist plays in the video and appears with him in photography throughout the ancillary tasks.

3. TypographyMy typography is consistent throughout my ancillary tasks.Agency font used for industry informationBradley Hand ITC font used for the sections written by the artist. This is a serif font that looks quite personalised. The hand written look gives the digipak a more personalised touch.Troutkings BTN font used for titles and names. This font reminds me of the little mermaid, with the trident shapes. This intertextuality runs with the ocean/beach theme.

4. House coloursThe house colours I have chosen for my artist are red, blue and white.The red signifies something newThis red appears as backgrounds but also as the red strip on the album cover and on the advert.The blue is connotation of the ocean. This is used in backgroundsThe White is used for fonts. I chose this colour as it stands out against the blue and red.Red ribbonsRed carpet

5. LayersI have used textured layers on my ancillary tasks aswell as my video. This is an effect I like to use on my work.Advert – Blue layer over the top of the pebble background – connotation of the ocean theme.Digipak – Transparent ripple effect used as an overlay on the front cover – connotation of the ocean theme.Video – Green Screen Effect – Emphasis on an action that matching lyrics to visuals; one of Goodwin's principles.

6. ImagesIndirect images used of artists on the ancillary tasks as well as close ups of his guitar. Creating a selling point based on the concept of his music rather than his image.