Say It Loud: Transforming Introverts to Marketing Extroverts Online
•Download as PPTX, PDF•
0 likes•146 views
Presented at IMEX America 2014 Lori Lorusso, Social Media/Internet Marketing Director Lauren Prezby, Creative Director, YCC How do you turn your attendees into your biggest brand advocates? How do you take traditional word-of-mouth, the one-to-one ratio, and transform it to one-to-many? YCC has enhanced online marketing and community growth strategy to ensure attendees promote YCC conferences, minimizing advertising costs and increasing attendees. CREDIT: CMP-IS Domain I: Marketing, Clock Hours: 0.75 ORGANIZATION: YCC TRACK: Marketing and Communication
Recommended
Recommended
More Related Content
Similar to Say It Loud: Transforming Introverts to Marketing Extroverts Online
Similar to Say It Loud: Transforming Introverts to Marketing Extroverts Online (20)
Recently uploaded
Recently uploaded (20)
Say It Loud: Transforming Introverts to Marketing Extroverts Online
- 1. Say it Loud: Transforming Introverts to Marketing Extroverts Online
- 2. Lauren Prezby Lori Lorusso Creative Director & Speaker Coordinator Social Media & Internet Marketing Director
- 3. YCC Clients are mainly technical/software introverts: • ODTUG • RMOUG • UTOUG • MSDSLUG • Other: • ARI • ACP That is a lot of acronyms!
- 4. How do we best use these guys to promote our events? We started with our speakers.
- 5. Speaker Portal & Hidden Pages Creating special items for Speakers We created this same Portal for our Exhibitors, with buttons and slides, etc. • Relevant information • Button for download for blogs • Slide for presentations • Tweet this speaker message
- 6. Speaker Portal & Hidden Pages Slide Buttons Info
- 8. Dear <<speaker>>, We are so glad you will be joining us at ODTUG Kaleidoscope, June 27- July 1, in Washington, D.C. Below is your presentation date and time: Title, Date, Time Please note the length of your session. Although we make every effort to match the time slot to your request, your session duration may have changed. Kaleidoscope is a successful conference because of its excellent technical content and speakers like you. Please share the word with everyone you know through blogs, Twitter, and any other options you have available. Ask everyone you know to register for Kaleidoscope, and to mention your name in the “How did you hear about the conference?” box. The speaker with the most referrals will win a free suite upgrade at the Marriott Wardman Park. Make your hotel reservations now.
- 11. Keep Their Attention • Zucchini Hidden in the email – Sweatshirt • 20% Feedback from speakers actually reading their emails • Blog and Tweet about participation and enter to win a prize
- 13. 1 billion people on Facebook 170 million active Twitter users 200 million on LinkedIn
- 14. Social Media is the perfect playing field for introverts. Digital media is an amplifier for Introverts; they think before they speak, they have a lot to say, they are excellent listeners . Twitter Users General Users
- 15. Mention Volume The following graph represents the types of media where conversations about ODTUG were held. The media searched were: News, Images, Blogs, Facebook, Forums, Reviews, Video, Twitter, and General Mention.
- 16. Dine with Monty -odtug Just announced!!! #Kscope14 contest - Win Dinner with Monty!! #DineWMonty... http://fb.me/6PeXYijok Twitter and ReTweeting
- 19. Lauren Prezby Lori Lorusso @lprezby lauren@teamycc.com @lorilorusso lori@teamycc.com www.teamycc.com
Editor's Notes
- Lauren – I’m YCC’s Creative Director, and speaker coordinator for our largest client’s annual conference Lori – I’m YCC’s Social Media and Internet Marketing Director We work are on separate sides of the aisle – Lauren speakers and Conference Logistics, Lori attendees, but we work together to give all of our participants the best conference experience
- We hope to give you some ideas on what you can do to make introverts into your marketing extroverts online!
- You can think of me as Charlie, and you are my angels or James Bond and I am M, Please know my emails are VERY important and full of essential details you will need to successfully complete your mission to speak at Kscope. Mission Tasks – Hotel Reservations, Presentation Slides, Papers Due, Etc.
- Why do we go thru all of this for our speakers? They are your best source of free advertising… especially with the digital and social media tools that currently exist.
- Check out these stats…. You could pay for advertising on these medias, or you can get your speakers and attendees to do it for you!
- http://carsonhsmith.com/twitter-users-introverted-or-extroverted/ http://88creative.ca/blog/introverts-make-the-best-social-media-managers/ Firstly, introverts are great at listening. We are perfectly happy to sit back and observe and listen until we are ready to jump in the conversation. It’s the same deal with social media. Sit back and listen and pay attention to what your followers are saying, what they like, and what conversations they are participating in. Hootsuite and Social Bro are great listening tools for this. Once you have an accurate picture of who your followers are and what they like, then jump in and create content and conversations that will appeal to them. Keep listening and observing how they respond to your brand or business by using Facebook and Google analytics along wit Hootsuite and Social Bro. Another thing about introverts, is that we tend to think a lot before we act or speak and we choose our words and actions carefully. This trait is perfect for social media. Social media is great for responding quickly to things, but the great thing about it is that you still have some time to think carefully about how something sounds and can edit and reword things before posting or tweeting. This can be particularly useful when dealing with a pr crisis or customer complaints. Many introverts also hate small talk. I know I do. We actually do love to talk but we prefer meaningful engagement and conversations over talking just for the sake of it. Again this can be applied to social media. Try to avoid the mistake of only talking about your brand or business. Instead, also try to build meaningful and quality relationships with your followers and with influencers in your industry. Engage them and build rapport with them. This might take some time but believe me, it’s worth it.
- This shows how we discovered how are group uses Twitter above all social media outlets.
- Do a breakdown of how one tweet is retweeted and reaches # of people – Commun.it? MY TWEET REACHED THIS MANY PEOPLE, BLAH BLAH BLAH