What Facebook's Latest Announcement Means For Real Estate
•Download as PPTX, PDF•
0 likes•40 views
Katie Lance
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to What Facebook's Latest Announcement Means For Real Estate
Similar to What Facebook's Latest Announcement Means For Real Estate (20)
More from Inman News
More from Inman News (20)
Recently uploaded
Recently uploaded (20)
What Facebook's Latest Announcement Means For Real Estate
- 1. Katie Lance, Founder/CEO, Katie Lance Consulting
- 2. @KatieLance
- 3. “ The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” – Mark Zuckerberg @KatieLance
- 4. Don’t we all want to see more from our friends and family and less advertising and less spam? @KatieLance
- 5. @KatieLance
- 6. @KatieLance
- 7. @KatieLance
- 8. “ The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” – Mark Zuckerberg @KatieLance
- 9. “We’ve seen people interact way more around live videos than regular ones…But too often today, watching video, reading news or getting a page update is just a passive experience.” – Mark Zuckerberg @KatieLance
- 10. “80% of people would rather watch live video from a brand than read a blog. 82% prefer live video from a brand to social posts.” Source: LiveStream.com @KatieLance
- 11. If I was a real estate agent I would focus on… 1. Facebook lists 2. Good finder 3. FB Live schedule 4. FB ad strategy @KatieLance
- 12. If I were a real estate brokerage or franchise owner I would focus on… 1. Facebook lists 2. Good finder 3. FB groups 4. Social media and content team 5. FB Live schedule @KatieLance
- 13. 3 big ways to stand out in Facebook’s News Feed for real estate for 2018 1. Creating really great content 2. Investing the time. Cultivating relationship 3. Get traction on your Business Page with consistent FB Live content @KatieLance
- 14. @KatieLance
- 15. @KatieLance
Editor's Notes
- Do you remember when you 1st got on FB? 10 years ago? I remember my 1st post, my 1st thoughts…. How times have changed
- It is all about relationships and connections. So, yes, I do think it is still important to have a Business Facebook Page (more about that in a moment,) but I think it is even more important than ever for real estate professionals to be connecting with their clients on a personal level. At the end of a transaction, are you reaching out to them on Facebook and messaging them to let them know how much you enjoyed working with them and then adding them as a friend? Are you then putting them into a private “Client” list
- Client lists Groups get priority
- Don’t just pop into Facebook and randomly like 10 things. Actively comment on things that speak to you. Share posts from your clients who are doing great things in their world. Now, more than ever is the time to be a good finder and look for moments to share great things from the world around you.
- Brokerage FB groups Community groups
- Live video gets more interaction; more reactions and comments than typically any other type of post and going forward it may be the single best way for an agent or broker to get significant traction on their Facebook Page.
- So why is everyone in a panic? Now, more than ever it is time for agents and brokers to dig deep and to create a creative plan and a strategy
- It’s time to dig deep
- It’s not about “set it and forget it.” It’s not about handing off social media to the youngest person in the room.
- Creating really great content – not just once in a while but on a consistent basis; week in and week out that is going to attract the people you want to work with. Real estate has been and will always be a relationship business. Focus on that – and you will crush it in 2018 and beyond! I would love to hear what you think