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Sustainable Social Media For The Green Marketer


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If you're in the green marketing business and you're interested in social media, then this PowerPoint is for you. Park Howell's presentation on social media 101 for the green marketing industry was recently featured at the annual Arizona Landscape Nursery Association SHADE conference in Phoenix. The PowerPoint presentation offers a way to ramp up your marketing without the expense using online social media, including online statistics and case studies.

Published in: Technology, Business

Sustainable Social Media For The Green Marketer

  1. Sustainable Social Media for the Green Marketer © Park&Co 2009
  2. Your Business Your Website Your Sea of Customers © Park&Co 2009
  3. © Park&Co 2009
  4. S.S. Blog Twitter Facebook YouTube Flickr Other Channels LinkedIn © Park&Co 2009
  5. S.S. Blog © Park&Co 2009
  6. S.S. Blog © Park&Co 2009
  7. Facebook Twitter LinkedI n ParkHo GetGreen Park Howell President, Park&Co
  8. 1 Defining the practice 2 Why does it work? 3 Prove it 4 Best Practices 5 Popular examples 6 Q&A Agenda
  9. is just one egg in the Word of Mouth omelette Social Media
  10. <ul><ul><li>Facilitate sharing </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Create conversation </li></ul></ul><ul><ul><li>Empower </li></ul></ul>Using online resources to: What is Social Media?
  11. Social Media & PR Both work to establish relationships PR establishes third party credibility Social media eliminates third party, creates peer-to-peer interaction Two-way communication
  12. It is trustworthy , allows people to claim a stake in the campaign and brand, and allows you to listen & understand your audience. Why Social Media?
  13. Popular Examples
  15. 78% trust consumer recommendations over advertising Social media is 3X more credible 65% of people trust friends, 27% trust experts for product recommendations 120 million social media profiles - each person averaging 2-3 networks The Proof is in the Pudding (Sources: Nielsen Ratings, WOMMA, Yankelovich and Rapleaf Study)
  16. Blogging 133,000,000 Blogs indexed since 2002 346,000,000 people read blogs globally 77% of active internet users read blogs (Sources: Marketing Profs Daily, ComSCore, TechCrunch)
  17. Voice
  18. Authenticity
  19. Engagement American Society of Landscape Architects
  20. Be a Resource
  21. More than 175 million active users Leading demographics are 35-44, 45-54 Average user has 120 “friends” More than 3 billion minutes spent on Facebook each day More than 850 photos uploaded each month More than 7 million videos uploaded each month More than 2 million events created each month Facebook (Source:
  22. Join the Conversation
  23. Foster Community
  24. Build a Movement
  25. Draws average of 5 billion U.S. online video views per month 75% U.S. internet audience views online video Average viewer watches 235 minutes of video per month 51% of users go to YouTube weekly or more 52% of users share videos with friends/colleagues often (Sources: ComScore and ABI Research)
  26. Make it Viral
  27. Create Conversation
  28. Build a Channel
  29. Twitter 70% of users joined in 2008 Dominated by 35-44 demographic Estimated 5-10 thousand new accounts opened each day Traffic grown over 600% in past 12 months (Source: HubSpot)
  30. Listen & Respond
  31. Promotions & Insight
  32. Impact
  33. Over 38 million LinkedIn members worldwide Resource to connect professionally - business connections, networking, new business Highly educated user Dominated by 35-44, 45-54, 55-64 demographics Tap into companies connections , ask questions, answer questions (Source:
  34. Personal and Professional Use
  35. Additional Networks...
  36. Listen, Listen, Listen! Let go of your message Authenticity is key Only occupy the space where you feel most comfortable Remember it’s about people , not technology Best Practices
  37. Twitter Facebook YouTube Flickr Others LinkedIn S.S. Blog
  38. [email_address] 602.682.0620 Questions? Facebook Twitter LinkedI n ParkHo GetGreen