ACC Ltd, established in 1914, is India's second-largest cement producer, heavily relying on power, fuel, limestone, and transportation costs. The company has experienced stagnant demand due to private housing slowdowns, but a projected 7.0-7.5% CAGR increase in cement demand is anticipated owing to government spending and infrastructure growth. Despite strong competition and a need for improved branding, ACC has a vast distribution network, a solid workforce, and unique growth opportunities in both domestic and international markets.