ACC Limited is India's oldest and largest cement company, established in 1936. It has a nationwide network of factories and marketing offices. ACC aims to be one of the most respected companies in India through maintaining leadership in the cement industry and achieving steady growth while fulfilling its responsibilities to society. Some of its major competitors include Ambuja Cements, UltraTech Cement, and Dalmia Cement.

1. Sudarsan Prasad
Reg.no-1606260019
MBA 4th semi

2. CONTENTS
 Introduction
 History of ACC
 Vision and Mission of ACC
 Turnover of ACC
 Swot Analysis
 Competitors
 Conclusion

3.  ACC Limited is India’s foremost cement
manufacturer with a country wide network of
factories and marketing offices. Established in
1936,ACC has been a pioneer and trend-setter in
cement and concrete technology. Among the first
companies in India to include commitment to
environment protection as a corporate objective
 ACC has won accolades for environment friendly
measures taken at its plant sand mines, and has
also been felicitated for it’s acts of good corporate
citizenship. ACC is the most preferred cement
brand name in India. ACC is now part of the world
wide Holcim Group

6.  Company History - ACC Ltd.
 1936- The Company was Incorporated at Mumbai. The Company manufacture
cement, refractoriness and cement plant and other heavy machinery including
structural and mild fabrications. The Company undertook revamping of the
Kymore unit for production of high value refractory intermediates. ACC, is
India's oldest and largest cement company, belonging to the Tata group.
- 6,03,200 No. of equity shares issued for consideration other than cash.
 1959- In January, the Company in association with Vickers Ltd., and Babcock &
Wilcox Ltd., formed a new company called ACC-Vickers-Babcock & Wilcox Ltd.,
formed a new company called ACC-Vickers-Babcock Ltd.
 2011 -World's largest kiln installed at ACC Cement Plant, Wadi, Karnataka with
a capacity of 12,500 tonnes per day creating new landmarks for cement industry
- Central Control Room Building at ACC Chanda Plant, Maharashtra set up as a
Green building, the first of its kind in an industrial environment
- ACC Secretarial & Share processes received ISO 9001 - 2008 Certification
 2012 -ACC launches M-100 grade concrete especially designed for the
construction of high intensity towers
-Amalgamation of two subsidiary companies ACC Concrete and Encore Cement
& Additives with ACC Limited

7.  2013 - Board recommended a Final Dividend of Rs. 19 per equity share.
-ACC launches its first Waste Heat Recovery System (WHRS) at Gagal in
January 2014, marking an important step in energy conservation. The
WHRS harnesses waste heat from exhaust gases discharged in
manufacturing and converts it into useful electrical energy.
 2014 - Board recommended a Final Dividend of Rs. 19 per equity sahre. -ACC launches
a new cement blending unit in Padubidri village, Udupi district, Karnataka with a
blending capacity of 30,000 tonnes per month of Portland Pozzolana Cement (PPC).
 2015 -ACC Ltd wins Gold Shield at the ICAI Awards for Excellence in Financial
Reporting 2013-2014 -ACC Ltd has restarted limestone mining at Bargarh in Odisha -
ACC has been recognized for Corporate Excellence wih the prestigious CII-ITC
Sustainability Award 2015
 2016 -ACC commences commercial production at its Chhattisgarh plant -ACC
stabilizes operations of new cement grinding unit in Chhattisgarh -ACC New Cement
Grinding Unit in Jamul, Chhattisgarh -ACC starts production at Sindri Cement
Grinding unit in Jharkhand -ACC receives Silver award for Excellence in Financial
Reporting for its Annual Report 2014 from the Institute of Chartered Accountants of
India (ICAI).

8.  Harish Badami (CEO)
of ACC Limited
 Neeraj Akhourya MD
of ACC Limited

9.  VISSION OF ACC
To be one of the most respected companies in India;
recognized for challenging conventions and delivering
on our promises
 MISSION OF ACC
Leadership-
Maintain our leadership of the Indian cement
industry through the continuous modernization and
expansion of our manufacturing facilities and
activities, and through the establishment of a wide and
efficient marketing network.
Profitability-
Achieve a fair and reasonable return on capital by
promoting productivity through out the company.
Growth –
Ensure a steady growth of business by strengthening
our position in the cement sector.

10. Quality –
Maintain the high quality of our products
and services and ensure their supply at fair
prices.
Equity-
Promote and maintain fair industrial relations
and an environment for the effective
involvement, welfare and development of staff
at all levels.
Responsibility –
Fulfill our obligations to society, specifically
in the areas of integrated rural development
and in safeguarding the environment and
natural ecological balance.

12. Sales
Turnover
12,687.72 13,240.71 13,108.18 12,491.07 11,357.96
Excise Duty 1,529.38 1,443.88 1,369.97 1,322.13 0.00
Net Sales 11,158.34 11,796.83 11,738.21 11,168.94 11,357.96
Other Income 69.90 -33.82 268.28 223.79 -70.56
Stock
Adjustments
-16.99 -0.05 11.28 -6.53 -20.02
Total Income 11,211.25 11,762.96 12,017.77 11,386.20 11,267.38
Expenditure
Raw
Materials
2,420.86 2,630.50 2,828.30 2,669.78 2,178.83
Power & Fuel
Cost
2,157.10 2,394.05 2,441.82 2,382.34 2,382.26
Employee
Cost
778.31 769.87 746.59 661.68 616.65
Miscellaneou
s Expenses
4,368.08 4,465.19 4,225.52 3,819.82 3,964.62
Total
Expenses
9,724.35 10,259.61 10,242.23 9,533.62 9,142.36

13.  Strength- Better quality and goodwill in the market,
timely available of products, less price and better
packaging.
 Weakness- Great need of strategy way for promotion
and advertisement for both dealer and customer.
 Opportunities- Strong infrastructure requirement
for the development of the country and the country is
developing in the utter pace. Institutional market like
corporate and government office, school society
complexes are growing in large scale, which will
increase the requirement.
 Threats- Other brands like Birla smart and Birla gold
provide maximum profit to the both customer as well
as to the retailer . It was found from my survey that
ACC maximum market share is due to brand loyalty.

14.  Ambuja cement ltd
 .Ambecl Adhar Cement ltd
 .Anjpur Break Valley Cement
 .Barval Bheema Cement ltd
 Konark Cement Ltd

15.  ACC Limited is one of the largest producers of
cement in India.
 It’s objective is cementing relationships
among customers through quality and
durability.
 The company believes in under promise and
over delivery…..