ACC Ltd is the largest cement producer in India, with headquarters in Mumbai. It was formed in 1936 through the merger of 10 cement companies owned by major industrialists. ACC Ltd has numerous subsidiaries and produces cement, blended cements, bulk cement, and ready mix concrete. It has a strong brand and good customer service but faces increasing competition from other cement companies in India.

2. ACC Ltd was previously known in the name of the
Associated Cement Companies Limited. Currently, it
ranks as the biggest cement producer in the country.
The headquarters of the company are located in
Mumbai. Ten cement manufacturers owned by the
Khataus, Tatas, F E Dinshaw, and Killick Nixon
amalgamated in 1936 to create this company.
The first chairman of the company was Sir Nowroji
B Saklatvala.

3. The subsidiaries or group
companies of ACC Ltd are listed
below:
ACC Mineral Resources Limited
ACC Concrete Limited
Lucky Minmat
Bulk Cement Corporation (India) Limited
Encore Cement & Additives Private Limited
National Limestone Company Private Limited

4. Type:Public company
Traded as BSE: 500410 NSE: ACC
Industry Cement Founded :1936
Headquarters :Mumbai, India
Number of locations: 20
Key people : N.S. Sekhsaria, Chairman
Revenue :113.927 billion (US$1.8 billion)
Net income:10.9576 billion (US$170 million)
Total assets :120.9359 billion (US$1.9 billion)
Total equity: 78.2484 billion (US$1.2 billion)
Number of employees:10,000

5. ACC Limited (Formerly The Associated Cement
Companies Limited) one of the largest producers of
cement in India. It's registered office is called Cement
House. It is located on Maharishi Karve Road,
Mumbai.The stock price of company contributes in
calculating BSE Sensex.
The management control of company was taken
over by Swiss cement major Holcim in 2004. On 1
September 2006 the name of The Associated Cement
Companies Limited was changed to ACC Limited.
The company is only cement company to get
Superbrand status in India.

6. History
In 1936 ten cement companies belonging to
Tatas, Khataus, Killick Nixon and F E Dinshaw
groups merged to form a single entity, The
Associated Cement Companies. Sir Nowroji B
Saklatvala was the first chairman of ACC. The
first board of directors had some prominent
industrialists – J R D Tata, Ambalal Sarabhai,
Walchand Hirachand, Dharamsey Khatau, Sir
Akbar Hydari, Nawab Salar Jung Bahadur and
Sir Homy Mody.

7. Awards Won By ACC Limited
Outstanding Corporate Vision, Triple Impact - Business Performance Social &
Environmental Action and Globalisation from FICCI (Federation of Indian
Chambers of Commerce and Industry) for 2009-10.
National Award for Excellence in Water Management by CII (Confederation of
Indian Industry)
Indira Priyadarshini Vrikshamitra Award – Conferred by The Ministry of
Environment and Forests for "outstanding performance" in the domain of
afforestation.
Asia Pacific Entrepreneurship Award in two classes, Community Engagement
and Green Leadership – Conferred by Enterprise Asia.
Drona Trophy – By Indian Bureau of Mines for outstanding endeavors in
maintaining mineral and ecological preservation in the big and machinated
mining industry.
Subh Karan Sarawagi Environment Award – Conferred by The Federation of
Indian Mineral Industries for steps taken to secure the environment.

8. According to unaudited results of Quarter 3, ACC Ltd
has registered a net profit of Rs.1675.766 million for
the quarter ended September 30, 2011. This is
substantially higher than that of the same quarter last
year when the company made a net profit of Rs.
1000.446 million. Total income of the firm has gone up
to Rs. 23060.626 million for the quarter ended
September 30, 2011 and this has shown a significant
rise from Rs.17180.862 million which was posted
during the same quarter one year back.

9. Cement
Blended Cements
Bulk Cement
Ready Mix Concrete

10. STRENGTHS
It is having a good image and brand loyalty among
consumers.
Service is good
They have same price prevailing for wholesale at
dealers/stockiest retailers end.
WEAKNESS
The competitors are doing much promotional activity
rather than ACC Limited that’s why it facing more
problems in selling of product in the market.
Lack of awareness program for consumers.

11. Rapid growth is taking place in Bihar and Madhya Pradesh.
People are opting for more stable structures and intensive use of
cement is taking place, even government is spending heavily on
infrastructure projects. Thus, this is the right time to fully tap these
markets.
As Indian core industry is also growing at rate of nearly 10% per
annum,it is having a good future.
Foreign direct investment in infrastructure sector going to
increase in coming years, which will increase the demand of
cement.
Roads are undergoing through the transformation process
through which the traditional method of road building will be
replaced by modern concrete roads.

12. Large number of players in cement industry makes it more
competitive for ACC to carefully price its product and at the
same time satisfy its dealers and customers.
Players such as Jaypee Cement, Prism Cement, and Birla
Samrat are eating up considerable market share.
Due to India exponential growth many new international
cement companies are expected in coming years which will
bring a tide of change and can start price war.
The emergence of small players in this market may
increase the competition and start the malpractices, and
heavy discounts to retailers. They can also influence many
retailers by giving better profit margin, and other Benefits.