2. 1.Introduction and Industry profile
2.Organization and product profile
3.Departmental study
4.SWOT and 7s Frame Work
5.Problem Analysis
6.Findings and solution
3. Cement is a binder a substance that sets and hardens as the cement dries .
Major Cement drivers are mainly in housing sector 64%, infrastructure 17%and commercial
13%and industrial sectors 6% .
There are big players in the market as ACC ltd, Ambuja ,Ultratech ,Lafarge etc.
The Indian cement industry is the second largest producer of quality cement. .
4. ACC was formed in 1936, F E Din Shaw,
the man recognized as the founder of
ACC. A new association was forged
between ACC and The Holcim group of
Switzerland in 2005.
Vision-“To be one of the most respected
companies in India; recognized for
challenging conventions and delivering on
our promises”.
Products- Ordinary Portland Cements( 43
Opc,53 Opc), Blended Cements, ACC set
up India's first commercial Ready Mix
Concrete .
5. Mission- Leadership, Quality, profitability, growth, responsibility.
During 2012 Sales was 24.1 1 Million tones and during 2013 it was 23.93Million Tonnes.
National Award for Fly Ash Utilisation - by Department of Science & Technology,
Future Plans - Holcim’s Indian company ACC is said to be investing Rs.3000 crore in a
capacity upgrade and expansion project at its Jamul plant in Chattisgarh and its grinding unit
in Jharkhand.
6. Human Resource Department:
Recruitment in ACC is a very fair and transparent process.
Employees are given opportunities and motivated with rewards and retain good talent within
the company.
Employees feel good about what we do for society.
Marketing Department:
The company has segmented the market geographically, it sells its product all over the
country .
Continuous contacts with the customers, Dealers contractors etc, wholesalers and holding
customers conference in various cities across the Country.
Preparation of monthly, quarterly and annual Production and Dispatch targets in
Consultation with other Divisions.
7. Systems and Logistic Department:
The main Objective of Logistics is to bring down the costs, by proper analysis and getting the
write information so that losses can be less, save calculated estimated potential.
The try to bring down total delivery cost by analyzing the reports and getting the correct
information.
They keep track of the route, through which product is being transported and try to reduce the
logistics cost.
Financial Department:
ACC ltd has well designed finance department which deals with economic and income and
expenditure related activities of the company.
The company’s operations are aligned to maximum shareholders value,profit
maximization,Increase in Revenue,Controlling Costs,Minimizing Risk.
8. Strengths:
Brand Recognition: Known for Brand and its Image and is brand loyal amongst customers.
Sustained Leader: It has been 77 years for ACC Ltd of its survival in the market as a leader in
the industry.
Collaborations for the Better: Since ACC is part of Holcim, which also hold ACC and
Ambuja cements.
Weakness:
Use of Old Technology: There technology is not upgraded in some plants and which increases
maintenance cost.
Fewer Channels: There is less channel in Bangalore for ACC.
Pricing not Competitive: ACC Ltd. positions its products as premium and hence the price of
the product is higher than its competitors. Hence, small customers cannot afford the products
of ACC.
9. OPPORTUNITIES:
Large Demand: People are opting for more stable structures and intensive use of cement is
taking place, more of infrastructure projects are coming up.
Expand in unexplored regions: Focus is on uncovered states as demand for cement is widely
increasing in the country.
THREATS:
Technological Dynamism: Due to continuous change in the technology level of production
may get affected.
Labour Shortage: Huge demand of skilled labours.
10. MCKINSEY 7’s FRAME WORK it is started
1980’s written by Tom. Peters and Robert
Waterman. 7 Internal aspects of an
organization.
Hard Element: Hard Element is easier to
define or identify and management can
directly influence them.
Soft Element: Soft Element on the others
hand can be more difficult to describe and
less tangible and more influence by
culture.
11. Problem Analysis:
Statement of the problem: “To identify the reason of Undercutting of prices amongst the
dealers.”
Objectives: i)To study the behavior of dealers towards companies rules and regulations they
might be a contributing factor for undercutting of prices.
ii)To suggest measure to curb under cutting to the organization.
iii) To study how it will get affected to the company and its policy.
12. Methodology:5 why’s problem solving technique
Define the problem
Collect the data
Define the possible causal factors
Define the root cause
Recommend and implement solutions.
Undercutting is to offer a good or service at a price that is deliberately set below the price
charged by the competitors.
13. Findings:
The company has a good brand value due to which it holds a good image in the eyes of the
customer.
Hence the product is trustworthy and gives superior performance.
The company is successful because of the satisfaction of the employees in the organization.
The employees work performed never goes unnoticed. Their performance is always
recognised by the manager and appropriate rewards have been given.
14. Suggestions:
At first the dealer should be penalized for undercutting, then he should be suspended and then
banned due to undercutting of prices followed by the dealers.
The focus should be more in bringing exclusive dealer arena, so that undercutting can be
reduced.
For dealers who do undercutting can be penalized him by reducing the incentives.
Learning: ACC ltd also provided a brief insight into the actual working conditions, which gave
me considerable knowledge.
The skills necessary to become a good team player, as working in a team is the latest trend
of growth.
It was an a pleasure working with ACC Ltd
