This document discusses various amplitude modulation techniques including DSBSC, SSB, and VSB modulation. It provides explanations of how to generate DSBSC waves using balanced modulators and ring modulators. It also describes coherent detection of DSBSC waves using synchronous detection and Costas loops. Methods for generating SSB signals using frequency and phase discrimination are outlined. VSB modulation is also introduced along with comparisons of different AM techniques. Limitations of standard AM are discussed and how more advanced modulation methods aim to overcome these limitations.