This document outlines the requirements and marking criteria for an A2 Advanced Production research and planning task. Students must create a promotion package for a music album, including a music video and two other promotional elements. Research and planning must be presented digitally and indicate individual contributions. The task will be marked out of 20 and evaluated based on the thoroughness of research, audience analysis, pre-production planning, and digital presentation. Progress will be tracked using a learning and progress chart.

1. A2 ADVANCED PRODUCTION RESEARCH AND PLANNING LAP chart
Main task
1. A promotion package for the release of an album, to include a music promo video,
together with two of the following three options: a website homepage for the band;
a digipak for the album’s release; a magazine advertisement for the digipak.
Marking Criteria for Research and Planning
Research and Planning must be presented in digital format. Where candidates have
worked as a group, the research may be presented collectively, but each candidate
should give a clear indication of their role in any group research and planning and
teachers are asked to differentiate the contributions of individuals within the group
in arriving at a mark, justifying individual marks on the assessment sheet. As part of
the moderation sample, the moderator will expect to see full evidence of the
research and planning informing the construction process in order to support
assessment.
Production Components Total 100
Research and Planning 20 marks
Music Video 40 marks
Digi Pak 10 marks
Website 10 marks
Evaluation 20 marks

2. Level 1 0-7 marks – incomplete and minimal
Level 2 8-11 marks – incomplete and basic
Level 3 12-15 marks – complete, proficient, good
Level 4 16-20 marks – as follows
•Planning and research evidence will be complete and detailed.
•There is excellent research into similar products and a potential target audience.
•There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
•There is excellent organisation of actors, locations, costumes or props.
•Time management is excellent.
•There is excellent skill in the use of digital technology or ICT in the presentation.
•There are excellent communication skills.
•There is an excellent level of care in the presentation of the research and planning.

4. Individual/Group research and planning
TASK LIST What did you learn from this task? Comments and Feedback from
Individual How will you incorporate what self/peers/teachers
you’ve learnt into your production? What went well, even better if
1) Music Video Analyses
(various)
2) CD cover analysis
3) Britney experience
4) What music means to me
5) Star profile
8) Male gaze/intertextuality
9) Institution

5. TASK LIST What did you learn from this task? Comments and Feedback from
Group How will you incorporate what you’ve self/peers/teachers
learnt into your production? What went well, even better if
10) Initial song choices/ideas
11) Class feedback on song choices
and music video ideas
12) Ideas for location and recce shots
13) Audience research –
questionnaire, focus groups
14) Treatment

6. TASK LIST What did you learn from this task? Or Comments and Feedback from
Group how will you incorporate what you’ve self/peers/teachers
learnt into your production? What went well, even better if
15) Lip synching task/Filming
practise
16) shooting schedules
17) health and safety information
(risk assessment forms)
18) changes made along the way,
reflective summaries,
production diary
19) Overall blog – look, layout,
labels, updated regularly?)
20) Research and Planning mark Self mark:
(even better if...) Peer mark:
Teacher mark:

7. A2 LAP (learning and progress) chart
Name__________________________ Term _______ Topic_________________________
Date Lesson Objectives – know, Why did you Why or why Plan for next Teacher check
understand, compare, choose this not was it a lesson? and comments
analyse, develop skills in, objective? success?
apply knowledge,
interpret, verify , prioritise,
apply, create, evaluate...

8. A2 LAP (learning and progress) chart
Name__________________________ Term _______ Topic_________________________
Date Lesson Objectives – know, Why did you Why or why Plan for next Teacher check
understand, compare, choose this not was it a lesson? and comments
analyse, develop skills in, objective? success?
apply knowledge,
interpret, verify , prioritise,
apply, create, evaluate...

9. A2 LAP (learning and progress) chart
Name__________________________ Term _______ Topic_________________________
Date Lesson Objectives – know, Why did you Why or why Plan for next Teacher check
understand, compare, choose this not was it a lesson? and comments
analyse, develop skills in, objective? success?
apply knowledge,
interpret, verify , prioritise,
apply, create, evaluate...