This document outlines lesson objectives and activities around identifying and evaluating creativity and effective essay writing techniques. It includes discussions of example student essays to identify strengths and weaknesses, and how they address marking criteria. Students are asked to analyze their own essays and set targets for improvement. Other activities include representing research and planning development visually, defining and identifying examples of creativity, and creating a creative presentation on the importance of creativity in their work. The homework is to write a creativity essay in a creative format or complete it in class under timed conditions.

1. Your criteria
• THIS MUST COME TO EVERY LESSON.
• Out of 25
• Look at Level 4
– What does this mean you?
– Annotate the level 4 criteria with what this really
means – HOW DO WE DO IT?
– WRITE DOWN EVERYTHING YOU HEAR

2. Criteria and Timed Essays!
Obj – To identify the effective features of 1A
essay writing.
Obj 2 – To judge what makes an effective essay.
Obj 3 – To create an effective essay.

3. Example Essay
• Discuss and annotate the first example essay
• What do they do wrong?
• What do they do right?
• Identify what aspects of the marking criteria
they meet.

4. Example Essay 2
• Discuss and annotate the second example
essay
• What do they do wrong?
• What do they do right?
• Are they better than the first candidate? Why?
• Identify what aspects of the marking criteria
they meet.

5. Look at your own essay.
• Where have you met the marking criteria?
• What do you still need to do?
• Generate yourself ONE TARGET PER CRITERIA.

6. Questions
• Specific examples and related to the questions
• What did you choose between – refer to
decision making.
• Always do AS and A2 (preliminary tasks count)
• Relate back to the question area.
• Look at the finished product – were the skills
in the area advantageous to you.
• How did it contribute to the finished product?

7. So what are the options?
• Intro – BIG AS, BIGGER MORE REFLECTIVE A2,
Conclusion
• Intro – Point 1 (AS-A2), Point 2 (AS to A2), Conclusion
• Intro – AS-A2, AS-A2, AS-A2, Conclusion
• (OCR Suggest) – Intro, the skills you started with, AS
(learned and development), A2 (with reflection)
• Definitely sticking to the INTENT, EXAMPLE, IMPACT

8. Your Question
• How did you progress in your use of Real
Media Conventions through your media
course and how did these influence your
creative decision skills? Refer to a range of
examples in your answer.

9. FOLDER CHECK ON THURSDAY
BRING YOUR FILING

10. • To identify the different aspects of Research
and Planning.
• To evaluate the development and progress of
skills in research and planning.

11. PHYSICAL REPRESENTATIONS
• On your A3 paper
• FOLD IT IN HALF
• ON THE LEFT HAND SIDE – draw a physical
representation of your RESEARCH AND
PLANNING at AS
• ON THE RIGHT HAND SIDE - draw a physical
representation of your RESEARCH AND
PLANNING at A2

12. On your folded A3 paper
• Identify all your aspects of research and
planning at AS.
• Then trade your list with your partner.
• Your partner will then check your A2 blog to
look at where you progressed.

13. Check your partner’s feedback.
• Use their ideas to branch out your own.

15. CREATIVITY
Obj – To identify features of creativity
within your work.
Obj 2 – To evaluate your own creativity.

16. DRAW CREATIVITY
DEFINE CREATIVITY
Use colour to express your ideas

17. Ideas on Creativity
• Creativity is or can be anything we want it to be. It is a way to express oneself.
• Creativity is something that allows people to show what they are capable of doing. For the
most part, this ability is unique to almost every individual.
• Creativity is anything that involves representing emotions or using learned skills to create a
certain outcome.
• Creativity is the ability to come up with new and unique ideas.
• Creativity is the ability to create items that inspire and inform others, often in aesthetically
pleasing ways.
• Creativity is thinking outside of society's norm. It is being able to express oneself in different
varieties of arts - painting, poetry, sculpture, style, fashion, etc.
• Creativity is thinking outside the box and bringing those thoughts to life in a visual or auditory
way - or using taste, smell or texture.
• Creativity is using your abilities to make things that are your own or are unique.
• Creativity is an individual's own perspective and feelings.
• Creativity is anything that you experience and have a sense of emotional reaction or
response to.
• Creativity is the innate ability to synthesize ideas into something new. Or creativity may
potentially involve a different take on something that someone has already done.

18. Where has YOUR PARTNER GROUP
been creative
• As we watch the productions through –
identify where these groups have been
CREATIVE.

19. Homework
• Create a CREATIVITY ESSAY IN A CREATIVE FORMAT – How
important has creativity been to you and your work
throughout your media course?
• This must come to the lesson in the form of a presentation
to the group through EITHER powerpoint, youtube video or
prezi … or a new and exciting way.
• Consider it a verbal essay.
• Failure to be able to do this will mean you WILL HAVE TO
WRITE IT IN TIMED CONDITIONS IN A STUDY PERIOD!
• Task Two – Bring me a list of media theorists that you have
learned over the course (this will involve filing)

20. Creativity
• To identify examples of creativity in our own
work.
• To evaluate the effectiveness of creativity in
our own work.
• http://www.youtube.com/watch?v=nA-
IYHM7u6A

21. Your Own Presentation
• How important has creativity been to you and
your work throughout your media course?
• Remember to take notes as the other person’s
points could be useful for your own essay.
• Select a key point from each person’s
presentation.

22. Let’s summarise key points
• Presentation back your key points

23. Next Lesson
• Bring me a page of A4 answering the question
“What is genre?”