Elements of Magazine Cover DesignMasthead the name of.docxgreg1eden90113
Elements of Magazine Cover Design
Masthead: the name of the magazine
Date
Main image including the background
Anchoring: Because images are open to interpretation like all forms of language, words are often used to anchor the image to in a particular meaning. On a magazine cover the Lead article lines often seek to anchor the image
Lead article line: headline for the main story
Coverlines: Headlines that indicate the content
Masthead:
What does the name of the magazine connote? For example, what changes about this magazine if, rather than calling it Vogue we call it Lookin Goooood! Or Extremely Fashionable Accoutrements? Would it have a different impact on the reader?
How well-known is the name of the magazine you are analyzing? What is its reputation?
What do the font choices seem to convey and why? If you download Find my Font or What the font on your phone you will be able to see which font the magazine is using, or least the family of fonts to which it belongs – that can give you background on the font (
whenever I suggest that students download an app on their phone, I like to remind them that most apps are monitoring you and selling your data. So, you should make the decision which apps you want to download to your device carefully). Note, you can also look at the font, describe it and ask yourself what is it trying to convey. Where is it placed on the page? Where have you seen this pattern
Coverlines:
What stories are in magazine? What does this convey about the magazine? What does it convey about how they see their audience? What words have been selected to convey this information. For example, on this cover: why might a fashion magazine emphasize ‘new’? How else might you say “coming of age”? why choose coming of age versus other words? Where else do you hear these types of phrases used? What type of energy and imagery do the word choices convey? Note that two of these stories (the Kaia Gerber story and the Rihanna story) are about growing up – why do you think that is?
Look at the font choices here too. Which words are emphasized? Why?
Lead article line:
What is the main story about? What does this convey about the magazine? For example, this Lead article is about Rihanna. What narrative are they conveying about her? What types of people are usually in this magazine. Which celebrities or other people is this magazine unlikely to feature in its lead article? Why not?
What words have been selected to communicate ideas about the lead article. For example, with this example, what is the impact of using alliteration:
Fearlessness,
Fenty, and
Finding Love? What do we know about the Rihanna brand that makes the word choice make sense? Look at the font choices here too. Which words are emphasized? Why?
Main image:
Ask yourself questions such as
Why this image? Why this particular person?
What does the lighting convey?
Where is the camera positioned, w.
Touchstone 3 Creating a Slide PresentationSCENARIO You represe.docxlillie234567
Touchstone 3: Creating a Slide Presentation
SCENARIO: You represent your company at a service organization dealing with one of these two issues:
Facing Economic Change
Engaging Civil Rights
Your supervisor asked you to research information related to the history of one of these issues for your organization to help new employees and volunteers understand it better. You will need to create a slide presentation that summarizes your findings and recommendations.
ASSIGNMENT: Back in Unit 2, you chose your issue and your sources and used the critical thinking process to begin to formulate an argument about your topic. Now you will refine your argument and create a slide presentation that’s due at the end of Unit 3.
PRESENTATION REQUIREMENTS: Your presentation must be 7–11 slides long, not including the title and sources slides. It must include the following slides:
title
outline
topic
evidence (4–8 slides with both text and images)
argument (making connections between past and present)
sources
If you’ve never used a presentation tool like PowerPoint or Google Slides before, don’t worry! The assignment template below will help you create slides for a basic slide presentation. Then you’ll be able to practice using the presentation technology as you put the finishing touches on your presentation. You can also refer back to the Unit 3 lessons that provide support for creating a solid slide presentation.
Touchstone 3 TemplateTouchstone 3 Sample
Before you get started, let’s look at how you’ll be building the presentation, step by step.
A. Directions
Step 1: Review Touchstone 2
Review the scenario and your work from Touchstone 2. You will need to use your primary and secondary sources, along with the critical thinking process you completed in that touchstone.
Step 2: Create Presentation Slides
Use a presentation tool like PowerPoint or Google Slides to outline and organize a presentation for new employees and volunteers to help them understand better how key historical events in U.S. History are connected to their work and impact society today.
Slide
Component
Title Slide
Your title slide will be the first slide and should give the viewer an idea of what your presentation will be about.
Outline Slide
An outline slide lets your audience know what to expect from your presentation. This doesn’t need to be the kind of detailed or thorough outline that you might use to plan out a research report. It just needs to include the main idea that each slide will cover—it might even just be the time period covered by that slide.
Topic Slide
Your topic is the same as the research question you selected in Unit 2.
Define the historical challenges you are presenting on and expand on the topic of your presentation. What questions will you answer? What historical events and approaches will you explore?
Evidence Slides
(4-8 slides with both text and images)
Now that you’ve reviewed your outline, it’s time to add i.
Running head PART B MARKETING PLAN MO MINK APPREAL 111.docxglendar3
Running head: PART B: MARKETING PLAN: MO MINK APPREAL 1
11
PART B: MARKETING PLAN: MOMINK APPREAL 7
Part B: ABC Marketing Plan (MoMink Appreal)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Lisa Amans
Date submitted
Introduction (note this is not bold)
Describe or list the feedback you received on Part A of your marketing plan. Do not just list the feedback. Explain how you will use the feedback to improve your plan.
Next, re-introduce your company you shared in Part A.
Lastly, review what you will share; branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Branding Strategy
Write an introduction here (minimum of three sentences). Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. For each of these sections below, provide rationale. Each section should be a minimum of three sentences.
Brand Name
Text starts here, provide rationale (minimum of three sentences).
Logo
Text starts here (do not start with an image of your logo, describe first); provide rationale (minimum of three sentences). Relay what the logo means, example Nike’s swoosh logo. If you use an image of a logo, make sure you use APA formatting (labeled Figure 1 include description per APA). Example below:
Figure 1. Your company name logo and short descrption.
Slogan
Text starts here, (do not start with your slogan, describe first); provide rationale (minimum of three sentences).
Brand Extension
Text starts here, provide rationale (minimum of three sentences).Primary and Secondary Target Markets
Determine the primary and secondary target markets for your company. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Considerations for your target markets should be age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. This section is worth 48 points, make sure your target market is not too broad, be focused and concise using a multiple of characteristics. Target market and segmentation choices are perfect topics for scholarly references to substantiate your position (search in library for peer-reviewed, journals, see image below). Also, see textbook for a variety of segments to consider, pages 93-104.
Positioning Statement
Start with an introduction sentence or two. Then state what is your unique selling proposition (USP), who do you consider to be your competitors, and how does their positioning statement (as they are seen in the marketplace, what’s their USP differ than yours. Include a perceptual map that shows your company’s position against its competitors. You may use Microsoft Word, PowerPoint, or other equivalent software.
Running head PART B MARKETING PLAN MO MINK APPREAL 111.docxtodd581
Running head: PART B: MARKETING PLAN: MO MINK APPREAL 1
11
PART B: MARKETING PLAN: MOMINK APPREAL 7
Part B: ABC Marketing Plan (MoMink Appreal)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Lisa Amans
Date submitted
Introduction (note this is not bold)
Describe or list the feedback you received on Part A of your marketing plan. Do not just list the feedback. Explain how you will use the feedback to improve your plan.
Next, re-introduce your company you shared in Part A.
Lastly, review what you will share; branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Branding Strategy
Write an introduction here (minimum of three sentences). Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. For each of these sections below, provide rationale. Each section should be a minimum of three sentences.
Brand Name
Text starts here, provide rationale (minimum of three sentences).
Logo
Text starts here (do not start with an image of your logo, describe first); provide rationale (minimum of three sentences). Relay what the logo means, example Nike’s swoosh logo. If you use an image of a logo, make sure you use APA formatting (labeled Figure 1 include description per APA). Example below:
Figure 1. Your company name logo and short descrption.
Slogan
Text starts here, (do not start with your slogan, describe first); provide rationale (minimum of three sentences).
Brand Extension
Text starts here, provide rationale (minimum of three sentences).Primary and Secondary Target Markets
Determine the primary and secondary target markets for your company. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Considerations for your target markets should be age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. This section is worth 48 points, make sure your target market is not too broad, be focused and concise using a multiple of characteristics. Target market and segmentation choices are perfect topics for scholarly references to substantiate your position (search in library for peer-reviewed, journals, see image below). Also, see textbook for a variety of segments to consider, pages 93-104.
Positioning Statement
Start with an introduction sentence or two. Then state what is your unique selling proposition (USP), who do you consider to be your competitors, and how does their positioning statement (as they are seen in the marketplace, what’s their USP differ than yours. Include a perceptual map that shows your company’s position against its competitors. You may use Microsoft Word, PowerPoint, or other equivalent software.
Elements of Magazine Cover DesignMasthead the name of.docxgreg1eden90113
Elements of Magazine Cover Design
Masthead: the name of the magazine
Date
Main image including the background
Anchoring: Because images are open to interpretation like all forms of language, words are often used to anchor the image to in a particular meaning. On a magazine cover the Lead article lines often seek to anchor the image
Lead article line: headline for the main story
Coverlines: Headlines that indicate the content
Masthead:
What does the name of the magazine connote? For example, what changes about this magazine if, rather than calling it Vogue we call it Lookin Goooood! Or Extremely Fashionable Accoutrements? Would it have a different impact on the reader?
How well-known is the name of the magazine you are analyzing? What is its reputation?
What do the font choices seem to convey and why? If you download Find my Font or What the font on your phone you will be able to see which font the magazine is using, or least the family of fonts to which it belongs – that can give you background on the font (
whenever I suggest that students download an app on their phone, I like to remind them that most apps are monitoring you and selling your data. So, you should make the decision which apps you want to download to your device carefully). Note, you can also look at the font, describe it and ask yourself what is it trying to convey. Where is it placed on the page? Where have you seen this pattern
Coverlines:
What stories are in magazine? What does this convey about the magazine? What does it convey about how they see their audience? What words have been selected to convey this information. For example, on this cover: why might a fashion magazine emphasize ‘new’? How else might you say “coming of age”? why choose coming of age versus other words? Where else do you hear these types of phrases used? What type of energy and imagery do the word choices convey? Note that two of these stories (the Kaia Gerber story and the Rihanna story) are about growing up – why do you think that is?
Look at the font choices here too. Which words are emphasized? Why?
Lead article line:
What is the main story about? What does this convey about the magazine? For example, this Lead article is about Rihanna. What narrative are they conveying about her? What types of people are usually in this magazine. Which celebrities or other people is this magazine unlikely to feature in its lead article? Why not?
What words have been selected to communicate ideas about the lead article. For example, with this example, what is the impact of using alliteration:
Fearlessness,
Fenty, and
Finding Love? What do we know about the Rihanna brand that makes the word choice make sense? Look at the font choices here too. Which words are emphasized? Why?
Main image:
Ask yourself questions such as
Why this image? Why this particular person?
What does the lighting convey?
Where is the camera positioned, w.
Touchstone 3 Creating a Slide PresentationSCENARIO You represe.docxlillie234567
Touchstone 3: Creating a Slide Presentation
SCENARIO: You represent your company at a service organization dealing with one of these two issues:
Facing Economic Change
Engaging Civil Rights
Your supervisor asked you to research information related to the history of one of these issues for your organization to help new employees and volunteers understand it better. You will need to create a slide presentation that summarizes your findings and recommendations.
ASSIGNMENT: Back in Unit 2, you chose your issue and your sources and used the critical thinking process to begin to formulate an argument about your topic. Now you will refine your argument and create a slide presentation that’s due at the end of Unit 3.
PRESENTATION REQUIREMENTS: Your presentation must be 7–11 slides long, not including the title and sources slides. It must include the following slides:
title
outline
topic
evidence (4–8 slides with both text and images)
argument (making connections between past and present)
sources
If you’ve never used a presentation tool like PowerPoint or Google Slides before, don’t worry! The assignment template below will help you create slides for a basic slide presentation. Then you’ll be able to practice using the presentation technology as you put the finishing touches on your presentation. You can also refer back to the Unit 3 lessons that provide support for creating a solid slide presentation.
Touchstone 3 TemplateTouchstone 3 Sample
Before you get started, let’s look at how you’ll be building the presentation, step by step.
A. Directions
Step 1: Review Touchstone 2
Review the scenario and your work from Touchstone 2. You will need to use your primary and secondary sources, along with the critical thinking process you completed in that touchstone.
Step 2: Create Presentation Slides
Use a presentation tool like PowerPoint or Google Slides to outline and organize a presentation for new employees and volunteers to help them understand better how key historical events in U.S. History are connected to their work and impact society today.
Slide
Component
Title Slide
Your title slide will be the first slide and should give the viewer an idea of what your presentation will be about.
Outline Slide
An outline slide lets your audience know what to expect from your presentation. This doesn’t need to be the kind of detailed or thorough outline that you might use to plan out a research report. It just needs to include the main idea that each slide will cover—it might even just be the time period covered by that slide.
Topic Slide
Your topic is the same as the research question you selected in Unit 2.
Define the historical challenges you are presenting on and expand on the topic of your presentation. What questions will you answer? What historical events and approaches will you explore?
Evidence Slides
(4-8 slides with both text and images)
Now that you’ve reviewed your outline, it’s time to add i.
Running head PART B MARKETING PLAN MO MINK APPREAL 111.docxglendar3
Running head: PART B: MARKETING PLAN: MO MINK APPREAL 1
11
PART B: MARKETING PLAN: MOMINK APPREAL 7
Part B: ABC Marketing Plan (MoMink Appreal)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Lisa Amans
Date submitted
Introduction (note this is not bold)
Describe or list the feedback you received on Part A of your marketing plan. Do not just list the feedback. Explain how you will use the feedback to improve your plan.
Next, re-introduce your company you shared in Part A.
Lastly, review what you will share; branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Branding Strategy
Write an introduction here (minimum of three sentences). Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. For each of these sections below, provide rationale. Each section should be a minimum of three sentences.
Brand Name
Text starts here, provide rationale (minimum of three sentences).
Logo
Text starts here (do not start with an image of your logo, describe first); provide rationale (minimum of three sentences). Relay what the logo means, example Nike’s swoosh logo. If you use an image of a logo, make sure you use APA formatting (labeled Figure 1 include description per APA). Example below:
Figure 1. Your company name logo and short descrption.
Slogan
Text starts here, (do not start with your slogan, describe first); provide rationale (minimum of three sentences).
Brand Extension
Text starts here, provide rationale (minimum of three sentences).Primary and Secondary Target Markets
Determine the primary and secondary target markets for your company. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Considerations for your target markets should be age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. This section is worth 48 points, make sure your target market is not too broad, be focused and concise using a multiple of characteristics. Target market and segmentation choices are perfect topics for scholarly references to substantiate your position (search in library for peer-reviewed, journals, see image below). Also, see textbook for a variety of segments to consider, pages 93-104.
Positioning Statement
Start with an introduction sentence or two. Then state what is your unique selling proposition (USP), who do you consider to be your competitors, and how does their positioning statement (as they are seen in the marketplace, what’s their USP differ than yours. Include a perceptual map that shows your company’s position against its competitors. You may use Microsoft Word, PowerPoint, or other equivalent software.
Running head PART B MARKETING PLAN MO MINK APPREAL 111.docxtodd581
Running head: PART B: MARKETING PLAN: MO MINK APPREAL 1
11
PART B: MARKETING PLAN: MOMINK APPREAL 7
Part B: ABC Marketing Plan (MoMink Appreal)
Your Name
MKT500 Marketing Management
Strayer University
Dr. Lisa Amans
Date submitted
Introduction (note this is not bold)
Describe or list the feedback you received on Part A of your marketing plan. Do not just list the feedback. Explain how you will use the feedback to improve your plan.
Next, re-introduce your company you shared in Part A.
Lastly, review what you will share; branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Branding Strategy
Write an introduction here (minimum of three sentences). Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. For each of these sections below, provide rationale. Each section should be a minimum of three sentences.
Brand Name
Text starts here, provide rationale (minimum of three sentences).
Logo
Text starts here (do not start with an image of your logo, describe first); provide rationale (minimum of three sentences). Relay what the logo means, example Nike’s swoosh logo. If you use an image of a logo, make sure you use APA formatting (labeled Figure 1 include description per APA). Example below:
Figure 1. Your company name logo and short descrption.
Slogan
Text starts here, (do not start with your slogan, describe first); provide rationale (minimum of three sentences).
Brand Extension
Text starts here, provide rationale (minimum of three sentences).Primary and Secondary Target Markets
Determine the primary and secondary target markets for your company. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Considerations for your target markets should be age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. This section is worth 48 points, make sure your target market is not too broad, be focused and concise using a multiple of characteristics. Target market and segmentation choices are perfect topics for scholarly references to substantiate your position (search in library for peer-reviewed, journals, see image below). Also, see textbook for a variety of segments to consider, pages 93-104.
Positioning Statement
Start with an introduction sentence or two. Then state what is your unique selling proposition (USP), who do you consider to be your competitors, and how does their positioning statement (as they are seen in the marketplace, what’s their USP differ than yours. Include a perceptual map that shows your company’s position against its competitors. You may use Microsoft Word, PowerPoint, or other equivalent software.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. Research – Production –Research – Production –
Reflection – Key ConceptsReflection – Key Concepts
10 steps to evidence within each10 steps to evidence within each
coursework assignmentcoursework assignment
2. 10 Steps to…10 Steps to…
1.1. List your own initial understanding of theList your own initial understanding of the
conventions for the media format you willconventions for the media format you will
be working inbe working in
2.2. Research these conventions, havingResearch these conventions, having
clear evidence for every point you think isclear evidence for every point you think is
a conventiona convention
3.3. Key Concepts: class case studiesKey Concepts: class case studies
4.4. Key Concepts: individual detailedKey Concepts: individual detailed
analysis of one textanalysis of one text
3. 10 Steps to…10 Steps to…
5.5. Key Concepts through detailedKey Concepts through detailed
comparison of TWO textscomparison of TWO texts
6.6. Brainstorm initial ideas for textBrainstorm initial ideas for text
7.7. Research genre + genre examplesResearch genre + genre examples
8.8. Pitch and refine your own idea ---- pre-Pitch and refine your own idea ---- pre-
production evidence is keyproduction evidence is key
9.9. Produce, edit and gather audienceProduce, edit and gather audience
feedbackfeedback
10.10. Critical reflection, applying Key Concepts.Critical reflection, applying Key Concepts.
Now review your presentation of evidence!Now review your presentation of evidence!
4. Presentation of Evidence, EvaluationPresentation of Evidence, Evaluation
Keeping the clutter down: be smart with your presentation…Keeping the clutter down: be smart with your presentation…
Combine multiple images on a single sheetCombine multiple images on a single sheet
Use a cropped part of a coverUse a cropped part of a cover
Screenshot planning lists to combine in a single sheetScreenshot planning lists to combine in a single sheet
Photograph + combine draft layoutsPhotograph + combine draft layouts
Use chartsUse charts
About 500 words for researchAbout 500 words for research
Evaluation should be an annotated copy of the final cover (about 150 words)Evaluation should be an annotated copy of the final cover (about 150 words)
6. Presentation of Evidence, A-Presentation of Evidence, A-
gradegrade This example got 5/5 (A grade) forThis example got 5/5 (A grade) for
AO3AO3 Research, Planning,Research, Planning,
PresentationPresentation
The second part of this is in theThe second part of this is in the
next slide. Work through thesenext slide. Work through these
and (looking at the assessmentand (looking at the assessment
criteria) list what you think got thiscriteria) list what you think got this
student marksstudent marks
You can read the examiner’sYou can read the examiner’s
comments belowcomments below
You can find this, and moreYou can find this, and more
examples, at the AQA website:examples, at the AQA website:
http://www.aqa.org.uk/subjects/mehttp://www.aqa.org.uk/subjects/me
dia-studies/gcse/media-studies-dia-studies/gcse/media-studies-
4810/past-papers-and-mark-4810/past-papers-and-mark-
schemesschemes
This example comes fromThis example comes from
http://filestore.aqa.org.uk/subjects/http://filestore.aqa.org.uk/subjects/
AQA-4810-W-TRB-U02EXAS-AQA-4810-W-TRB-U02EXAS-
A1PM.PDFA1PM.PDF
8. Assignment1:Assignment1: EVIDENCE TOEVIDENCE TO
SUBMITSUBMIT
Include:Include: ConventionsConventions ResearchResearch
KEEP WRITING BRIEF: 500 WORDS IS A SUGGESTED TOTAL!KEEP WRITING BRIEF: 500 WORDS IS A SUGGESTED TOTAL!
**combine and condense!****combine and condense!**
A list of magazine conventions you have foundA list of magazine conventions you have found
You could include multiple cover images you researched on 1 or 2 sidesYou could include multiple cover images you researched on 1 or 2 sides
of A4, number these, and include the numbers for each you observedof A4, number these, and include the numbers for each you observed
the convention in,the convention in, egeg::
CONVENTION SEEN INCONVENTION SEEN IN
3 or 4 font colours 1, 5, 63 or 4 font colours 1, 5, 6
You could also create a chart to present your findingsYou could also create a chart to present your findings
A clearly annotated analysis of one OR two covers, presented onA clearly annotated analysis of one OR two covers, presented on
one sheet is the most important part of thisone sheet is the most important part of this
Highlight allHighlight all terminologyterminology used with underline, colour, or highlightused with underline, colour, or highlight
Add aAdd a shortshort summary of any specific points from looking at coverssummary of any specific points from looking at covers
from your genre (include an image of each cover you looked at)from your genre (include an image of each cover you looked at)
9. Exam board suggestions on whatExam board suggestions on what
to addressto address
Analytical responses might involve some of theAnalytical responses might involve some of the
following activities:following activities:
applying media terminology; considering the effect ofapplying media terminology; considering the effect of
media languagemedia language
applying analytical techniques such as denotation andapplying analytical techniques such as denotation and
connotationconnotation
identifying how genre is establishedidentifying how genre is established
discussing how narrative is suggesteddiscussing how narrative is suggested
making judgements about who the target audience mightmaking judgements about who the target audience might
bebe
identifying a possible secondary audience or consideringidentifying a possible secondary audience or considering
how the product might be consumed.how the product might be consumed.
10. Include:Include: PlanningPlanning
audience research + analysis of findings **do NOT include everyaudience research + analysis of findings **do NOT include every
questionnaire; photograph them as a fanned out pile with ONE copy clearlyquestionnaire; photograph them as a fanned out pile with ONE copy clearly
readable**readable**
A clear statement of your intendedA clear statement of your intended PRIMARYPRIMARY andand SECONDARYSECONDARY targettarget
audiencesaudiences
layout sketches (youlayout sketches (you mustmust have 1have 1 or moreor more that isthat is NOT computer-generatedNOT computer-generated::
art skills are irrelevant, you are giving a sense of the elements to include +art skills are irrelevant, you are giving a sense of the elements to include +
positioning of thesepositioning of these
font sheets (fonts you’ve tried,font sheets (fonts you’ve tried, egeg for masthead: show title in different fonts)for masthead: show title in different fonts)
brainstorm list of possible stories – try to includebrainstorm list of possible stories – try to include somesome you rejected: storiesyou rejected: stories
notnot included in final productionincluded in final production
list of alternative headlines + sub-headings for cover storieslist of alternative headlines + sub-headings for cover stories
list of possible mag./brand descriptorslist of possible mag./brand descriptors
list of possible images (its helpful to have a sheet with thumbnails of multiplelist of possible images (its helpful to have a sheet with thumbnails of multiple
images)images)
For all of the above: clearly, specifically link to audience where you can: stateFor all of the above: clearly, specifically link to audience where you can: state
WHY you made choices, HOW this might appeal to your stated audience(s) –WHY you made choices, HOW this might appeal to your stated audience(s) –
egeg on any list highlight the actual choice/s + BRIEFLY state why you thinkon any list highlight the actual choice/s + BRIEFLY state why you think
these will work better than others for YOUR audience(s)these will work better than others for YOUR audience(s)
12. Include:Include: EvaluationEvaluation
BE SUCCINCT (BRIEF): 150 WORDS IS A SUGGESTEDBE SUCCINCT (BRIEF): 150 WORDS IS A SUGGESTED
TOTAL!TOTAL!
Screenshots, showing draftingScreenshots, showing drafting
Annotated texts, in which you evidenceAnnotated texts, in which you evidence
Research into conventions but alsoResearch into conventions but also specific terminologyspecific terminology – it is– it is
worth highlighting this (a colour, or highlighter for example). Iworth highlighting this (a colour, or highlighter for example). I
use bold+pink when I’m blogging so this always stands outuse bold+pink when I’m blogging so this always stands out
This includesThis includes semioticsemiotic terms (terms (signifiersignifier,, connotationconnotation etcetc), and), and
shot type/angle/movementshot type/angle/movement ((etcetc) [) [Media LanguageMedia Language!]!]
Clear engagement with audience (all 3!): definition of yourClear engagement with audience (all 3!): definition of your
target audience/s (primary, secondary?) and how your mediatarget audience/s (primary, secondary?) and how your media
language choices (which may also link to Representation +language choices (which may also link to Representation +
Institution)Institution)
Sources: state the source for any information (full URL if anSources: state the source for any information (full URL if an
article, but if budget, cast, box office then the name of thearticle, but if budget, cast, box office then the name of the
website would do (IMDBwebsite would do (IMDB etcetc))
13. Include:Include: EvaluationEvaluation
BE SUCCINCT (BRIEF): 150 WORDS IS A SUGGESTEDBE SUCCINCT (BRIEF): 150 WORDS IS A SUGGESTED
TOTAL!TOTAL!
You are marked on the following:You are marked on the following:
Analyses of media texts + explanation of your pre-productionAnalyses of media texts + explanation of your pre-production
workwork
Use of media terminologyUse of media terminology
Audience: how an audience might read/interpret/respond toAudience: how an audience might read/interpret/respond to
your textyour text
Clarity and structure of your analysisClarity and structure of your analysis
Supporting your points with specific evidenceSupporting your points with specific evidence
14. Presentation of Evidence, EvaluationPresentation of Evidence, Evaluation
This example got 8/10 (A grade,This example got 8/10 (A grade,
but just short of A*) for AO2but just short of A*) for AO2
Analyse and RespondAnalyse and Respond
You can read the examiner’sYou can read the examiner’s
comments belowcomments below
You can find this, and moreYou can find this, and more
examples, at the AQA website:examples, at the AQA website:
http://www.aqa.org.uk/subjects/mehttp://www.aqa.org.uk/subjects/me
dia-studies/gcse/media-studies-dia-studies/gcse/media-studies-
4810/past-papers-and-mark-4810/past-papers-and-mark-
schemesschemes
This example comes fromThis example comes from
http://filestore.aqa.org.uk/subjects/http://filestore.aqa.org.uk/subjects/
AQA-4810-W-TRB-U02EXAS-AQA-4810-W-TRB-U02EXAS-
A1PM.PDFA1PM.PDF
15. How to improve this Evaluation:
Audience Theory
The examiner noted a lack of audience
theory. See if you can use any of the
following to push this even higher…
16. Audience Theory 1: Uses and
Gratifications
Blumler and Katz argues that audiences select texts for
their own purposes; we shouldn’t think of them as
passively swallowing the messages we encode but
actively making choices and interpretations. They
suggest 5 main factors behind audience choices:
17. Audience Theory 2: Stuart Hall and
‘readings’
Stuart Hall was another academic who thought we shouldn’t see
audiences as passive, that they are active ‘readers’. He argues that
no matter how carefully we encode our readings (how we’d like our
text to be interpreted) with signifiers, audience response will still be
influenced by age, gender, nationality, education etc. He suggests
there are THREE levels of reading:
In semiotic theory, a text or image is always polysemic (has multiple
possible meanings) until we anchor it (provide anchorage by combining
multiple signifiers to make the connotation or reading clear – make it fixed
rather than leave it floating!!!
18. Audience Theory 3: Web 2.0 and ‘the
former audience’
Dan Gillmor goes even further than Blumler and Katz or Hall. He
argues that because of digital, online media and technology we can
no longer clearly distinguish the audience and producer! He claims
that ‘web 2.0’ (internet that allows audience interaction: YouTube,
Facebook etc) means we should now write of “the former audience”!
Audiences can now create media products themselves!
Have you included anything that might link to or illustrate this
theory?
19. Key terms and concepts
You should be using most of the following in your written work; ask if
you’re unclear on any of these:
Primary and secondary audience; semiotics: signifier, denotation
(detail, description) – connotation, signified (interpretation, symbolic
meaning); polysemic (multiple possible meanings) – anchorage (1
clear meaning through combining signifiers); coverline, masthead,
sell line