The document summarizes the responses to a questionnaire about preferences for a house music video. It found that females were more likely to complete the questionnaire than males. Most respondents were between 16-20 years old. Respondents preferred a narrative story line over a purely creative video and wanted to see people singing, strobe lighting, and party scenes, though an explicit party scene would be avoided. Most felt a female actress would allow better relatability and enjoyment. The intended mood of the video should be happy to create a positive filming environment. Respondents confirmed they regularly watch music videos, so a music video project would be suitable. Multiple locations will be included based on responses.

1. Questionnaire evaluation
This question shows the amount of males and
females who carried the questionnaire.
This information indicates that more females carried
out the questionnaire than males. This indicates that
I should focus a majority of my music video towards
the female viewer but not completely dismiss the
male audience completely and still have elements
that they would enjoy.
This question allowed me to find out who I should aim
my video towards. I didn’t want to go below the age of
16 because some of the content I wanted to add in the
video would be seen as inappropriate to those under the
age of 16.
By the majority of participants for the questionnaire
answering that they are 16 – 20 allows me to continue
with my choice of wanting to aim my video to 16 – 20
year olds but still have elements that suit a large
demographic.

2. The response to this question was a great relief
to see. Personally my group and I wanted to do
a music video based around house music and
knowing that our audience would like to see
what we envision for the house genre.
This question allowed me to find out how the
audience would like there video to be set
whether with a story line or totally creative.
The answers indicated that the audience
prefer a narrative - following a story line.

3. Question 5 allowed me to find out what type of
props, costumes and characters I needed to
include in the music video.
The answers from the participants showed that I
should include people singing, strobe lighting and
a party scene.
I will include a number of the expected elements
but as a group we decided to not include an exact
party scene due to the fact we are aiming it
towards those between the age of 16 – 18 who
may not be of drinking age and one elements of a
party is alcohol.

4. I chose to ask this question
because my group wanted to
engage the audience in as much as
possible. It is important to have an
actor in the music video that the
audience would connect with. A
majority of the questionnaire
participants where female and
they felt that having a female
actor would be best to use. Due to
the fact that they would be able to
relate to the female character and
enjoy the video more.
8 – Female actress
2- male
5 – undecided

5. Question 7
When thinking about House music videos there vibes are
based on positivity and having fun. A number of our
participants selected Happy (58.42 %).
Which we will take into an account.
By having a happy vibe it allows us to have a more
enjoyable filming day with the cast and crew.
Question 8

6. The question was used to find out if our audience would
enjoy my group creating a music video. The purpose of a
music video globally is to show case a song. If the majority
didn’t watch music videos every day we would have to
probably go back to the drawing board and consider other
projects for our A2 course work such as a short film.
By asking this question we can find
out how our music video should be
filmed and edited.
Our main aim is to attract our
audience and the best way to
attract our desired audience is to fit
our music video around some of
their favourite music videos.
As a group now, we can come
together and discuss our ideas in
order to create a final idea a long
with a shot list

8. The sole purpose of this questionnaire was to find out what the audience wanted to see in a music
video. By a majority of the participants wanting to see multiple locations this will be a factor my group
will add into the music video.