This document outlines the requirements and evaluation questions for a media studies coursework assignment. It provides instructions on how to answer each of the 4 evaluation questions. The questions address how the student's media product uses or challenges conventions, the effectiveness of combining the main product with ancillary texts, what was learned from audience feedback, and how media technologies were used in construction, research and evaluation. Students are prompted to provide detailed responses using examples and visual media to demonstrate their points. Responses should be creative and show a high level of understanding in order to achieve the top evaluation grade.

1. Coursework: G324
Objective: Apply knowledge and understanding to show
how meanings are created when analysing
media products and evaluating your own practical work.
The unit is marked out of a total of
100 marks:
• 20 marks for the planning and
research and its presentation;
• 60 marks for the construction;
• 20 marks for the evaluation.

2. Coursework: G324
In the evaluation the following questions must be
answered:
• In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
• How effective is the combination of your main product
and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the
construction and research, planning and evaluation
stages?
Objective: Apply knowledge and understanding to show
how meanings are created when analysing
media products and evaluating your own practical work.

3. So we will start by:
1 hr exam conditions to respond to each question

4. QUESTION 3
What have you learned from your audience
feedback?

5. QUESTION 3:
What have you learned from your audience feedback?
• Testing your understanding of audience.
• Really important to actually have audience feedback.
• Show your footage to someone else in the class.
• Prepare some questions to gain some responses to your
work.
• Create a short video (in a journalist style) answering who
your audience is for your film opening and how you
attracted/addressed them? summarizing at the end
what your group have learnt from your audience –
include their responses.
• You should also collect feedback from twitter/facebook
and gain some print screens of some responses.
Summarise your findings.
Objective: Achieve a level 4 for evaluation
LEVEL 1:
minimal response
LEVEL 2:
basic response
LEVEL 4:
Excellent response
LEVEL 3:
Proficient response
A level 4 response will
discuss each prompt in
detail using examples to
visually demonstrate the
point: An example of a level
4 answer can be found:
http://jadedelaneyjcamedias
tudiesa2.blogspot.co.uk/201
3_04_01_archive.html

6. Initial screening: What did people tell you to do? What did people
expect from the video because of your chosen genre? What did you
then incorporate? What did you ignore? Why did you choose to
listen to some people over others?
Final screening: Teacher comments/peer comments. Others that you
have shown.
Friends/family comments while you were in production. – What
have people told you? What have people liked? What have people
suggested to make it better? Are there times when you have
disagreed with your audience?
Further Prompts:
If you were to start again – how would you work differently? Would
you choose a different genre entirely? If so, why?/why not?
What did you consider to be audience expectations at the beginning
– think back to the vokis you made – who are your intended
audience?
You also need to write the same for:
Digipak – look back at questions above
Advert – look back at questions above
Objective: Apply knowledge and understanding to show how meanings are created when
analysing media products and evaluating your own practical work.

7. Process – QUESTION 3
• Write response to question. (1hr)
• Either write a post WITH IMAGE inserts – print screens from
video which shows your first response to question OR video
yourself saying your response and layer with footage from your
video. Don’t forget you can include your feedback sheets from
initial and final screenings.
• Produce a survey monkey questionnaire – 5 to questions to ask
your audience about their reactions to your work (including
ancillary tasks) Need a mixture of qualitative and quantitative
questions. Include this on your blog.
• Select (at least 3 people) to then answer the questions on
camera – remember you will need to edit this together.
• Finish by EITHER recording yourself summarising your findings
with cuts to your footage + ancillary tasks again OR a written
post that works in the same way.
• Doing the whole thing as a video should be at least 1 min
30sec per person.
Objective: Apply knowledge and understanding to show how meanings are created when
analysing media products and evaluating your own practical work.

8. QUESTION 1
In what ways does your media product use,
develop or challenge forms and conventions of
real media products?

9. QUESTION 1: IS REALLY ASKING…..
In what ways does your music video:
a) use,
b) develop,
c) challenge
forms and conventions of real music videos?
In what ways does your digipak
a) use,
b) develop,
c) challenge
forms and conventions of real digipaks?
In what ways does your advert
a) use,
b) develop,
c) challenge
forms and conventions of real adverts?
PROMPTS:
• Mise en Scene (lighting,
props, costume, setting,
colour, actors, make up)
• Editing (pace, special FX,
juxtaposition of shots)
• Narrative shots
• Performance shots
• Camera angles, shots,
movements

10. QUESTION 1:
In what ways does your music videos use, develop or challenge forms and
conventions of real music videos?
In what ways do your ancillary tasks use, develop or challenge forms and
conventions of real digipaks, adverts?
• Testing your understanding of genre.
How did you adopt conventions? (relate
back to music videos that you researched/
were inspired by)
How did you challenge them? (Did you
deliberately go against certain
conventions?)
Objective: Achieve a level 4 for evaluation
LEVEL 1:
minimal response
LEVEL 2:
basic response
LEVEL 4:
Excellent response
LEVEL 3:
Proficient response
A level 4 response will
discuss each prompt in
detail using examples to
visually demonstrate the
point: An example of a level
4 answer can be found:
http://asfoundationportfoliojadedela
ney.blogspot.co.uk/search?updated-
max=2013-04-
07T21:07:00%2B01:00&max-
results=7

11. Now you have your written response.
Select 9 print screens from your music video to represent each point.
Select 9 print screens from music videos that support your point.
Create a contact sheet and number them.
REPEAT FOR ANCILLARY TASKS
Create a prezi that includes both contact sheets and then looks at each
point in turn.
Create a prezi (presentation) to give to the class which visually
demonstrates the ways in which you used conventions and ways in which
you deliberately challenged conventions of your chosen genre.
Objective: Achieve a level 4 for evaluation
Outcome: A presentation using prezi demonstrating the connections between their final film
opening and ‘real’ film openings in the same genre
Demonstrating your knowledge of genre

12. In my music video.......
I have used performance
shots that were inspired
by.....
I adopted the conventional
use of....
I wanted to create the same
effect...........
During my research I
established..............
So.............
I deliberately challenged the use
of ...........
I decided to create a different
effect........
I understood the conventions to
be.......... but I...............

13. QUESTION 2
How effective is the combination of your main
product and ancillary texts?

14. Prompts
What have you kept the same across all 3 pieces? –
artist/band, costume, set, colours, fonts, stylistic
approaches?
In what ways do you think the 3 pieces promote the
same ideas/ideologies? – representation
What have you kept consistent?
In what ways do the ancillary tasks differ? (due to
the nature of promoting the album)
How far do the ancillary tasks still connect back to
the artist/band representation?

15. QUESTION 2:
How effective is the combination of your main product and ancillary texts?
• Testing your understanding of genre, branding, representation.
CREATE AN AUDIO COMMENTARY.
Collect footage of your ancillary tasks and add
together with clips from your music video. Write
a script in response to the question and add to
the footage to create a voiceover
Objective: Achieve a level 4 for evaluation
LEVEL 1:
minimal response
LEVEL 2:
basic response
LEVEL 4:
Excellent response
LEVEL 3:
Proficient response
PROMPTS:
What elements remain consistent across all the products?
• Colours,
• Styling,
• Representation of women/men/age etc
What elements remain consistent across the ancillary tasks?
• Colours, Styling, Representation of women/men/age, text,
font, mode of address etc
A level 4 response will
discuss each prompt in
detail using examples to
visually demonstrate the
point: An example of a
level 4 answer can be
found:
http://jadedelaneyjcame
diastudiesa2.blogspot.co.
uk/2013_04_01_archive.
html

16. How effective is the combination of your main product and ancillary texts?
http://sgpollock.blogspot.co.uk/
Objective: Achieve a level 4 for evaluation
Outcome: A video commentary demonstrating the consistency
Creating a promotional package
CHALLENGE TODAY:
Imagine you have to deliver an ‘Apprentice Style’ pitch. Write a
pitch explaining the decisions that you made about the look of the
three elements to your project: music video + advert + digipak.
FOR A GOOD EXAMPLE FOR A BLOG SEE LINK BELOW:

17. QUESTION 4
How did you use media technologies in the
construction and research, planning and
evaluation stages?

18. Question 4:
How did you use media technologies in the construction and
research, planning and evaluation stages?
Objective: Achieve a level 4 for evaluation
LEVEL 1:
Minimal response
LEVEL 2:
Basic response
LEVEL 4:
Excellent response
LEVEL 3:
Proficient response
A level 4 response will
discuss each prompt in
detail using examples to
visually demonstrate the
point: An example of a
level 4 answer can be
found:
http://jadedelaneyjcamedi
astudiesa2.blogspot.co.uk/
2013_04_01_archive.html
When you completed your AS evaluation you had to consider
how you used technologies during the production. This time
you need to consider:
A) Technology used to make video – production, editing
B) Ancillary Tasks – production, editing
C) Consider also how you took more creative approaches to
update your blog during the research, planning AND
evaluation stages.
Now it would be very silly if you were not creative in how
you respond to this question bearing in mind it is
essentially asking you about what you have learnt. So
now is the time to show off!
SO UP TO YOU! BE CREATIVE AND VISUAL!
Ideas: a magazine article, use glogster, a short video - could
do this in your groups?,