1. Preparing for the Exam
Give 5 examples of how computer games are marketed?
1.
2.
3.
4.
5.
Objective: To learn the conventions of print advertising for
video games
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts
Ext: Can you refer to particular video games that have been
marketed in this way?

2. Preparing for the Exam
Give 5 examples of how computer games are marketed?
1. Magazine adverts
2. TV adverts
3. Trailers via youtube
4. Extended trailers in cinemas
5. Radio adverts
Objective: To learn the conventions of print advertising for
video games
Success Criteria
Ext: Can you refer to particular video games that have been marketed in this way?
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts

3. • What elements do you
think are essential for a
print advert – advertising
a new video game?
Objective: To learn the conventions of print advertising for
video games
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts

6. What images are there
and what do they tell
us about the game?
What text is there and
what do they tell us
about the game?
What do they have in
common?
How are they different?

7. • What do they have in
common?
• How are they different?
• What images are there and
what do they tell us about the
game?
• What text is there and what
do they tell us about the
game?
Objective: To learn the conventions of print advertising for
video games
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts

8. What do you
assume is being
advertised?
• Why?
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts

9. Objective: To learn the conventions of print advertising for
video games
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts

10. Analyse and compare 3 video game print adverts
• Create a powerpoint – paste 3 video game
adverts in to the slides and answer the
following questions:
1) What do they have in common?
2) How are they different?
3) What images are there and what do they
tell us about the game?
4) What text is there and what do they tell
us about the game?
Finally, from your research - What elements
do you think are essential for a print
advert – advertising a new video game?
Objective: To learn the conventions of print advertising for
video games
Adverts stored: student resources – media – GCSE YR 2 - EXAM
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts

11. Create a print advert design for the following
game:
• Bottle Up
• As the rounds get quicker and
more exhilarating can you
stand the pace? With up to 8
players at a time, challenge
your friends to see who is the
ultimate in capping bottles.
Highest scores release bonus
footage.
Objective: To learn the conventions of print advertising for
video games
Success Criteria
Can evaluate conventions
required in print adverts
Can establish
similarities/differences in print
advertising
Can identify
characteristics/conventions of
print adverts