This document provides a checklist for evaluating a media studies portfolio project. It contains 7 questions about how the media product uses, develops, or challenges conventions; how it represents social groups; what type of publisher might distribute it; who the audience is and how they were attracted; what technologies were used; and what was learned from the preliminary task to the final product. For each question, the checklist provides 5 criteria to ensure are adequately addressed in the response. It emphasizes using examples from all 4 pages of the media product and technologies beyond Word and PowerPoint for presenting the evaluation.

1. Evaluation (20 Marks) - Checklist
Unit G321: Foundation Portfolio in Media Studies
1) In what waysdoesyourMediaproductuse, develop or challenge forms
and conventions of real media products?
Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Use – Have I referred to and included (Visually) examples fromALL 4-
Pagesof conventionsI have ‘repeated’ (SteveNeale – 1980)frommy
“magazine of inspiration” and/or other products from the genre?
3 Developor Challenge-HaveI referred to and included (Visually)
examples from ALL 4-Pagesof conventionsI have ‘differentiated’ (Steve
Neale– 1980)frommy “magazine of inspiration” and/or other products
from the genre?
4 Have I got AT LEAST x3 examples fromALL 4-Pages?
5 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
2) How does your media product represent particular social groups? Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Representation– HaveI included (Verbal/Written) a relevant definition of
this key concept BEFORE analyzing HOWmy magazine represents
particular social groups?
3 Stereotypes and Anti-Stereotypes – HaveI used these terms to describe
HOWparticular social groups (Ethnicity,Gender,Age,Class) are
represented positively and/or negatively?
4 Technology-HaveI referred to specific examples clearly (Visually) to
support the Points I make?
5 Have I made comparisons to other Media Products(“Magazine of
Inspiration”, Other forms of Media – Music, Film, TV etc.) to support the
points I make?
6 Have I included relevant Theorytosupport the points I make – For
example Gender– “Men act, womenappear”(JohnBerger – 1972)

2. 7 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
3) What kindof mediainstitution(Publisher)mightdistributeyourmedia
product and why?
Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Publisher – WHO?WHY?
3 Publisher – WHATis their Brand ideology/slogan? (Visit their website)
Does it match yourambition forthe magazine to be a marketleader?
4 Publisher – HOWdo they publish their products to a niche OR mass
audience? (E.GHard Copy, Digital editions)
5 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
4) Who would be the audience for your media product and why? Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Audience– Have I referred back to my Audience Profilepre-production
(Planning& Research – 20marks) – Have you met the aims youset out
then?
3 Audience– Have I referred to the recommended theories in the
PowerPoint?Katz, Maslow,Hartley,socio-economicneeds,
psychographics,spendingpower
4 Audience– why? - Have I got AT LEAST x3 examples fromALL 4-Pages?
5 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
5) How did you attract/address your audience? Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Audience– How– For example Price of the magazine, puff/promotion,
synergy withsocial media, cross media convergence,‘starappeal’
(RichardDyer)on the front cover,appealing verbalcodes such as
“Exclusive” and the connotations behind it
3 Audience– How– Have I got AT LEAST x3examples from ALL 4-Pages?
4 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
6) What have you learnt about technologies from the process of
constructing this product?
Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Technologies – HaveIreferred to EACH piece of softwareused to create
ALL 4-Pages?AdobePhotoshopCS5 andAdobeInDesignCS5

3. 3 What have youlearnt– Have I referred to specific tools/features in the
softwareand HOW they were used to create some of the conventions on
ALL 4-Pages?E.gPen Tool (P)for the Editorialon the Contents Page, Eye
droppertool (I)to ensure the housestyle of the magazine was consistent
on terms of repeating colours
Key Term: Speed up workflow – Did yourexpertise improve and allow you
to complete the pages quicker?
This applies to Question 7 as well.
4 the processofconstructingthisproduct– Have I got AT LEAST x3
examples from ALL 4-Pages?
5 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
7) Looking back at your Preliminary task, what do you feel you have
learnt in the progression from it to the full product?
Done

1 Have I included an appropriate sentence starter (Verbal/Written)
2 Preliminarytask – Have I referred to HOWthis product compares to the
final product?
3 Progression– HaveIreferred to specific tools/features in the softwareand
HOW they were used to Speed up workflow?
4 Learnt – Have I got AT LEAST x3 examples from ALL 4-Pages?
5 Technology-HaveI used a technology besides Word/PowerPointto
present my Evaluation of this Question?
 Make sure you include a Conclusion (1-2 Paragraphs) summarizing WWW and EBI with the
Production Process
Extras to ensure are included:
1. Photography Planning
2. Analyse the Codes & Conventions of ALL 4-Pages
3. Obtain AudienceFeedback forALL4-Pages