The document outlines an assignment for pupils to analyze the promotion of an artist or band. They are asked to research the artist's website, album covers, and a music video. They then need to evaluate how the artist is promoted across different media platforms, and how the promotional material works together to create a target audience, persona, and music genre representation. The outcome is for pupils to write a blog post analyzing what they find about the artist's promotion strategies.

1. Objective: Pupils independently create a checklist for their advanced portfolio based on their
knowledge of the Key Concepts
20 marks - Planning
Media
Language
Representation
Audience
Institution

2. Objective: Pupils independently create a checklist for their advanced portfolio based on their
knowledge of the Key Concepts
HOMEWORK

3. Objective: Pupils analyse the promotion of an artist or band to inform their own planning
Outcome: Blog post analysing artist/band

4. Objective: Pupils analyse the promotion of an artist or band to inform their own planning
Outcome: Blog post analysing artist/band
What do these album covers suggest
about:
Her as an artist?
Her music?
Her target audience?

5. Objective: Pupils analyse the promotion of an artist or band to inform their own planning
Outcome: Blog post analysing artist/band
How has her music changed?
How has she changed?
Has her target audience
changed?

6. Objective: Pupils analyse the promotion of an artist or band to inform their own planning
Outcome: Blog post analysing artist/band
How has her music changed?
How has she changed?
Has her target audience
changed?

7. Objective: Pupils analyse the promotion of an artist or band to inform their own planning
Outcome: Blog post analysing artist/band
Textual Analysis of video
• Cheryl Cole – Messy Little Raindrops
Evaluate your findings:
How is Cheryl promoted across the media platforms?
How does the promotional material work together to create:
A strong target audience?
Her persona?
Her music genre?

8. Objective: Pupils analyse the promotion of an artist or band to inform their own planning
Outcome: Blog post analysing artist/band
Analysing Promotional Campaign
• Research the website for your band/artist?
- What does this tell you about their persona?/target
audience?/representation?
• Research album covers (over time if they have more
than one)
•- What does this tell you about their persona?/target
audience?/representation? Evaluate your findings:
•- Has this changed over time? How is your artist/band promoted across the
media platforms?
How does the promotional material work
together to create:
A strong target audience?
Her persona?
Her music genre?